【雪山红是哪个国家的品牌?】
青海大漠红枸杞有限公司,集有机枸杞种植/生产/销售于一体的民营企业,非浓缩还原枸杞果汁规模化生产企业
青海大漠红枸杞有限公司2010年3月在青海省柴达木循环经济试验区都兰县诺木洪枸杞产业园注册成立,注册资金达人民币2.05亿元。旗下设广州营销公司、西宁办事处、诺木洪种植公司与生产公司,是集枸杞产业投资、基地种植、科技研发、产品加工、品牌运营于一体的专业枸杞企业。
在世界“四大超净区”之一的柴达木盆地,大漠红严格按照欧盟和北美有机标准开荒种植枸杞,目前已有5万亩国际有机枸杞种植基地。公司累计投资5亿余元,在诺木洪枸杞产业园区修建超过2万平方米厂房,2千平方米配套设施,拥有5000吨枸杞鲜果、2万吨枸杞速冻果、8000吨100%枸杞汁年生产加工能力,形成枸杞培育种植、加工、销售全产业链的发展格局。
大漠红将广州作为原点市场,2014年设立广州营销公司,在全球营销战略咨询公司里斯伙伴的指导下,实现从扎根青海,到发力广州的跨越式发展。
100%枸杞汁“安全补肾不伤身”的产品特性吸引了众多经销商关注,目前公司已建立连锁药店、名烟酒店、养老院、滋补品店等多种销售渠道。凭借良好口碑,上市不到一年,大漠红的经销商已遍布全国14个省、30多个城市。
大漠红也给予了各省市的经销商大力支持:有全球营销公司中国里斯伙伴公司提供专业指导;年度媒体及公关事件传播的支持;将经过市场检验的可复制操作销售方案样板免费提供给旗下各个渠道经销商。不仅如此,还有产品试饮配赠、区域保护政策、年终销售奖励支持、宣传物料支持等等,尽努力解决经销商们的后顾之忧。
英文翻译:Qinghai desert red wolfberry Co., Ltd., a private enterprise integrating organic wolfberry planting / production / sales, and a large-scale non concentration reduction wolfberry juice production enterprise, was registered and established in nuomhongwolfberry Industrial Park, Dulan County, Qaidam circular economy Experimental Zone, Qinghai Province in March 2010, with a registered capital of 205 million yuan. It has Guangzhou Marketing Company, Xining office, Nomuhong planting company and production company. It is a professional wolfberry enterprise integrating wolfberry industry investment, base planting, scientific research and development, product processing and brand operation. In Qaidam Basin, one of the "four super clean areas" in the world, desert red is cultivated in strict accordance with EU and North American organic standards. At present, there are 50000 Mu international organic wolfberry planting bases. With a total investment of more than 500 million yuan, the company has built more than 20000 square meters of workshops and 2000 square meters of supporting facilities in the normuhong wolfberry Industrial Park, with an annual production and processing capacity of 5000 tons of fresh wolfberry fruit, 20000 tons of frozen wolfberry fruit and 8000 tons of 100% wolfberry juice, forming a development pattern of the whole industry chain of wolfberry cultivation, processing and sales. Desert red regards Guangzhou as the origin market. In 2014, it established Guangzhou Marketing Company. Under the guidance of REEs partner, a global marketing strategy consulting company, it has realized the leap forward development from taking root in Qinghai to making efforts in Guangzhou. The product features of 100% medlar juice "safe tonifying the kidney without hurting the body" have attracted the attention of many dealers. At present, the company has established a chain of drugstores, famous tobacco hotels, nursing homes, tonics stores and other sales channels. With good reputation and less than a year of listing, the dealers of desert red have spread over 14 provinces and more than 30 cities in China. Desert red also gave dealers in all provinces and cities great support: professional guidance provided by global marketing company Rees partner company of China; support of annual media and public relations event communication; and free provision of replicable operation and sales scheme samples tested by the market to all channel dealers. Not only that, but also trial drinks, regional protection policies, year-end sales incentive support, publicity material support and so on, trying to solve the dealers' worries.
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