【PEUGEOT标致是哪个国家的品牌?】
始于法国,全球知名汽车制造公司,2002年与中国东风汽车公司合作成立东风标致品牌
标致品牌是PSA标致雪铁龙集团(以下简称PSA集团)两大汽车品牌之一,有着悠久的工业和科研历史。
集团始终关注并倾听客户对产品质量、风格、舒适度及安全方面的意见和建议,将未来几年的发展目标确立为:以环境,舒适和安全为宗旨进行实用性创新;拓展国际市场以提高销售量;实现盈利性增加以投资并保持集团的独立性。
2002年,加速全球化进程的PSA集团,正式与中国东风汽车公司签订扩大合资协议。2003年,东风标致品牌正式成立。东风标致自成立以来,传承标致200年品牌文化积淀,深谙严谨与激情结合的造车之道,确立“严谨、激情、致雅”的品牌优势,不断追求创新,以富有魅力和品位的设计,为“追求美感和愉悦”的消费者诠释驾驭感受。
2016年,在东风标致正式发布品牌计划“升蓝向上”,旨在通过产品、技术、体验三个模块的提升,助力品牌的再度升华。作为“体验向上”的重要组成部分,东风标致正式刷新了“蓝色关爱”服务品牌,未来将围绕“专业”、“透明”、“便捷”三大核心优势,持续助力服务品牌的再度提升。
英文翻译:Started in France, a world-famous automobile manufacturing company. In 2002, Dongfeng Peugeot brand was established in cooperation with Dongfeng Motor Corporation of China. Peugeot is one of the two automobile brands of PSA Peugeot Citroen Group (hereinafter referred to as PSA group). It has a long history of industry and scientific research. The group always pays attention to and listens to customers' opinions and suggestions on product quality, style, comfort and safety, and establishes the development goal in the next few years as follows: practical innovation with the purpose of environment, comfort and safety; expansion of international market to improve sales volume; realization of profitability increase to invest and maintain the group's independence. In 2002, PSA group, which accelerated the process of globalization, formally signed an expanded joint venture agreement with Dongfeng Motor Corporation of China. In 2003, Dongfeng Peugeot brand was officially established. Since its establishment, Dongfeng Peugeot has inherited the brand culture accumulation of Peugeot for 200 years. It is well versed in the way of combining preciseness and passion, established the brand advantage of "preciseness, passion and elegance", and constantly pursued innovation. With the design of charm and taste, Dongfeng Peugeot interprets the driving experience for the consumers of "pursuing beauty and pleasure". In 2016, Dongfeng Peugeot officially released the brand plan of "blue up", aiming to help the brand sublimate again through the promotion of three modules: product, technology and experience. As an important part of "experience up", Dongfeng Peugeot has officially refreshed the "blue care" service brand. In the future, it will focus on the three core advantages of "professional", "transparent" and "convenient", and continue to help the service brand to improve again.
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