【春光chunguang是哪个国家的品牌?】
春光食品是海南特产界一颗璀璨的明珠,于1996年诞生于美丽的椰子之乡——海南省文昌市东郊椰林。独特的经纬度,温湿的海洋性气候,加之三面环海的地形环境,使得东郊椰林的椰子饱汲大自然的精华,拥有别具一格的风味和口感。春光食品凭借这种得天独厚的地域生产优势,大力发展海南热带水果深加工,逐步发展成拥有一千多名员工,80多亩现代化花园厂房及万亩原料基地的现代化食品加工企业。
作为海南"第一手信"品牌,春光食品旗下的8个系列,200多个品项的产品行销全国各地,其终端销售网点包括:跨国连锁销售系统(如沃尔玛、家乐福等)、大中型连锁超市、专卖店、便利店、批发市场等3000余家。面对电商渠道发展日益成熟的趋势,2010年8月,春光食品果断入驻淘宝平台,并于2011年5月成功进驻天猫开设春光食品旗舰店,打开了第三方平台自营品牌的窗口。春光食品在畅销中国的同时也在大力拓展海外市场,目前已出口到美国、新加坡、欧洲、中东等20多个国家和地区,受到了众多国内外消费者的喜爱。"春光"商标也被国家工商总局认定为"驰名保护",春光食品有限公司被评为"农业产业化国家重点龙头企业","全国农产品加工业示范企业"等。
在建设海南国际旅游岛的大好时机下,春光食品启动了工业旅游战略,与旅游深度融合。在琼海、三亚两地投资设立了集椰子加工观光为一体的海南特产旅游购物基地。另外,为提升海南旅游购物平台,又投资成立海南泽昊贸易有限公司,以海南特产专营连锁的全新模式经营管理200多家海南特产专卖店。同时由旗下的海南春光兴隆咖啡有限公司打造的中国首家咖啡公园项目正在海南兴隆如火如荼的开工建设。
春光食品凭借着多年成功的市场销售经验,大胆开拓新格局,正在大步向多元化食品(集团)公司迈进。
英文翻译:Chunguang food is a bright pearl in Hainan's specialty industry. It was born in 1996 in the coconut forest in the eastern suburb of Wenchang City, Hainan Province. The unique longitude and latitude, the warm and wet marine climate, and the three terrain environment around the sea make the coconut have a unique style and taste. Relying on this unique regional production advantage, Chunguang food vigorously develops the deep processing of tropical fruits in Hainan, and gradually develops into a modern food processing enterprise with more than 1000 employees, more than 80 mu of modern garden plant and 10000 mu of raw material base. As the "first-hand letter" brand of Hainan, Chunguang food's 8 series and more than 200 items are sold all over the country. Its terminal sales outlets include more than 3000 transnational chain sales systems (such as Wal Mart, Carrefour, etc.), large and medium-sized chain supermarkets, specialty stores, convenience stores, wholesale markets, etc. In the face of the increasingly mature trend of e-commerce channel development, in August 2010, Chunguang food resolutely settled in Taobao platform, and successfully settled in tmall to open the flagship store of Chunguang food in May 2011, opening a window for the third-party platform's self owned brand. While selling well in China, Chunguang food is also vigorously expanding its overseas market. At present, Chunguang food has been exported to more than 20 countries and regions, such as the United States, Singapore, Europe, the Middle East, etc., and has been loved by many domestic and foreign consumers. "Chunguang" trademark is also recognized as "well-known protection" by the State Administration of industry and commerce, Chunguang Food Co., Ltd. is rated as "national key leading enterprise of agricultural industrialization", "national agricultural product processing industry demonstration enterprise", etc. Under the good opportunity of building Hainan International Tourism Island, Chunguang food has launched the industrial tourism strategy, which is deeply integrated with tourism. Hainan specialty tourism and shopping base integrating coconut processing and sightseeing has been set up in Qionghai and Sanya. In addition, in order to improve the tourism shopping platform in Hainan, Hainan Zehao Trading Co., Ltd. was invested to operate and manage more than 200 Hainan specialty stores in the new mode of Hainan specialty franchise chain. At the same time, the first coffee Park project in China built by Hainan Chunguang Xinglong Coffee Co., Ltd. is under construction in full swing in Hainan. With years of successful marketing experience, Chunguang food is making great strides towards diversified food (Group) companies.
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