【佳人苑JRY是哪个国家的品牌?】
西纳维思(杭州)服装服饰有限公司是一家专业从事研发、生产、销售女装产品的实业型企业。旗下拥有“佳人苑”、“西纳维思”、“IAM27”等多个女装品牌。自有花园式工业园位于杭州环境优雅的钱塘江畔,占地26000多平方米。
佳人苑品牌设计理念源自江南的风情和生活文化,同时不断吸收国际国内流行元素。春装清新亮丽、夏装婉约飘逸、秋装时尚大气、冬装简约休闲。在市场消费定位上,主要针对25-35岁的城市女性。
西纳维思品牌风格时尚、优雅、婉约中求简洁大气,适应28-40岁的都市女性消费群体,是西纳维思公司着力推出的女装品牌。消费市场以一、二类市场为主体。
公司在组织管理上实行的是“以人为本”的人性化管理,使每个员工的积极性、主动性、创造性都能充分发挥出来;同时结合科学合理的规章制度,运用ERP系统平台,实施质量、工艺、生产流程的严格管理。从面辅料采购到裁剪,从生产流水每道工序的跟进到后道锁订包装,公司都设立专业技术指导和严格的质量检验,产品质量精美完善。
“布诚信之道、养企业精魂、做百年品牌”作为公司的企业使命,是全体西纳维思人奋斗的航标。创业至今,公司始终着坚持诚信经营原则;公司一切工作围绕市场需求为根本出发点;在经营过程中,始终保持风险忧患意识,坚持并专注于旗下品牌女装事业的开拓。
在市场博弈的浪潮中,“做出品牌的特色”是西纳维思提倡并努力践行的核心理念。公司尤其重视营销的广度和深度,并在勇于创新、勇于变革的理念指导下,结合绩效挂钩和量化考核,建设品牌独有的运营格局。
英文翻译:Sinavis (Hangzhou) Clothing Co., Ltd. is an industrial enterprise specializing in research and development, production and sales of women's clothing products. It has many women's clothing brands, such as "jiarenyuan", "sinavis", "iam27". The garden style industrial park is located on the Bank of Qiantang River with elegant environment in Hangzhou, covering an area of more than 26000 square meters. The brand design concept of jiarenyuan is derived from the Jiangnan style and life culture, and constantly absorbs the international and domestic popular elements. Spring clothing is fresh and bright, summer clothing is graceful and elegant, autumn clothing is fashionable and atmospheric, and winter clothing is simple and leisure. In terms of market consumption positioning, it is mainly aimed at urban women aged 25-35. Sinavis's brand style is fashionable, elegant and graceful, seeking simplicity and atmosphere in order to adapt to the 28-40-year-old urban female consumer groups. It is the women's clothing brand that sinavis company focuses on. The consumer market is mainly composed of the first and second markets. In terms of organizational management, the company implements "people-oriented" humanized management, so that every employee's enthusiasm, initiative and creativity can be fully exerted; at the same time, in combination with scientific and reasonable rules and regulations, the company uses ERP system platform to implement strict management of quality, process and production process. From the purchase of auxiliary materials to cutting, from the follow-up of each process of production flow to the subsequent lock packaging, the company has set up professional technical guidance and strict quality inspection, and the product quality is exquisite and perfect. As the company's corporate mission, the company's mission is to "spread the way of integrity, cultivate the spirit of the enterprise, and become a hundred year brand", which is the beacon for all sinavis people to strive for. Since its establishment, the company has always adhered to the principle of good faith management; all the work of the company is based on the market demand; in the process of operation, the company has always maintained the awareness of risk and distress, and adhered to and focused on the development of its brand women's wear business. In the wave of market game, "making the characteristics of brand" is the core idea that sinavis advocates and strives to practice. The company attaches great importance to the breadth and depth of marketing, and under the guidance of the concept of innovation and innovation, combined with performance linkage and quantitative assessment, to build a unique brand operation pattern.
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