央视网游戏频道在游戏媒体行业中的票数：129
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北京易橙天下科技有限公司，是央视网的全资子公司，是中央电视台手机电视集成播控牌照与内容服务牌照的授权运营机构；是央视海量优质版权内容面向移动终端输出的渠道出口，是央视网及其关联公司中，与运营商开展手机电视，手机阅读、手机音乐、手机动漫、游戏等业务出口，并负责相关业务的运营与建设。其中其主要业务板块——手机电视，在央视网“一云多屏、全球传播”体系中承担重要角色，与IP电视（爱上电视传媒）、互联网电视（未来电视有限公司）并驾齐驱，三足鼎立，协同发展，从不同领域共同构建起多终端传播的格局。
游戏业务
游戏中心是获得央视国际网络有限公司授权开展游戏运营、游戏开发、游戏推广、平台内容及电视栏目改编、联合制作为游戏产品等与游戏相关业务的部门。公司专注打造具有内容的多终端互动游戏娱乐平台，有效实现电视受众与互联网用户之间的相互转化。为cctv、cntv提供更丰富的互动娱乐形式，让cctv、cntv品牌及内容更具粘稠度，受众人群更广更年轻化成为公司的业务目标。当前业务主要包括手机游戏业务、网页游戏业务、客户端游戏业务及各类游戏业务的衍生业务模式及形态。
手机游戏业务作为目前业务重心，与运营商进行深层次合作的同时结合游戏市场化特点广泛与其他游戏企业合作，在研发、运营、产品引进等几方面展开。网页游戏及客户端游戏则充分运用CNTV品牌优势及覆盖面广的特点开展运营、合作开发及传播。形成移动端、PC端、电视端多终端跨平台的业务发展模式。通过游戏产品研发及运营，实现台网融合、立体传播，同时将传统媒体与新媒体的特色相结合，推出创新形态的游戏产品、发展游戏周边产业，在游戏行业生态系统中拥有独特位置及价值。
英文翻译：Beijing e-orange World Technology Co., Ltd., a wholly-owned subsidiary of CCTV, is the authorized operation organization of CCTV mobile TV integrated broadcast control license and content service license, is the channel export of CCTV mass high-quality copyright content to mobile terminals, is the channel export of CCTV network and its affiliated companies, carrying out mobile TV, mobile phone reading, mobile music, mobile phone mobile phone mobile with operators The company is responsible for the export of businesses such as man and game, and the operation and construction of relevant businesses. Its main business segment, mobile TV, plays an important role in the "one cloud, multi screen, global communication" system of CCTV. It is in line with IP TV (in love with TV media) and Internet TV (future TV Co., Ltd.), with three pillars standing at the same time and coordinated development, and constructs a pattern of multi terminal communication from different fields. Game business game center is a department authorized by CCTV International Network Co., Ltd. to carry out game operation, game development, game promotion, platform content and TV column adaptation, joint production of game products and other game related businesses. The company focuses on building a multi terminal interactive game entertainment platform with content, effectively realizing the mutual transformation between TV audience and Internet users. Provide more interactive entertainment forms for CCTV and CNTV, make CCTV and CNTV brand and content more viscous, and make the audience more broad and younger as the company's business objectives. The current business mainly includes mobile game business, web game business, client game business and the derivative business modes and forms of various game businesses. As the current business focus, mobile game business cooperates with operators in depth and with other game enterprises in combination with the market-oriented characteristics of the game. It develops in research and development, operation, product introduction and other aspects. Web games and client games make full use of the advantages and wide coverage of CNTV brand to carry out operation, cooperative development and communication. Form the business development mode of mobile terminal, PC terminal and TV terminal across platforms. Through the R & D and operation of game products, the platform network integration and three-dimensional communication are realized. At the same time, the characteristics of traditional media and new media are combined to launch innovative game products and develop the surrounding industries of games, which have unique position and value in the game industry ecosystem.
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