我要投票 佳得乐在运动饮料行业中的票数:10
· 外 推 电 报 ·
2024-11-21 20:46:09 星期四

【佳得乐是哪个国家的品牌?】

佳得乐是什么牌子?「佳得乐」是百事(中国)投资有限公司旗下著名品牌。该品牌发源于美国,由创始人柳力仁在1965年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。


“佳得乐”是全球领先的运动型饮料,拥有35年的运动科学研究背景。它在补充运动中身体所缺的水和电解质的同时还提供碳水化合物来增强运动耐力“解口渴更解体渴”正是“佳得乐”的独特之处。如今,“佳得乐”在美国占有运动饮料行业85%份额。佳得乐”全心打造中国的“运动型饮料之最”,给广大中国消费者带来全新的健康科学理念。

对于在百年可乐大战中日渐焦渴的百事、可口可乐,对于急于立足美国市场的法国达能而言,“佳得乐”就是不远处的梅。自从1960年它被一个苦于佛罗里达州闷热天气多年的大学足球队教练发明之后,如今已成为美国运动饮料的领导者。80%的市场占有率,每年7%的增长速度,对于碳酸饮品趋于饱和的饮料市场而言,它是一匹身价最高的黑马。更重要的是它已成为“美国生活的一部分”。在全球重大赛场上,美国最大牌的明星手里拿的几乎都是“佳得乐”,美国国内的各大赛事,NBA,NFL,MCB,USSOCCER,赛场下挥动的也都是橙黄的“佳得乐”。

“佳得乐”品牌曾隶属桂格公司,并成立了“佳得乐运动科学研究院”,于2001年,桂格公司与百事公司合并,这更进一步巩固了“佳得乐”世界第一的运动饮料品牌的地位。如今,“佳得乐”在美国占有运动饮料行业的85%份额,是美国职业美式橄榄球联盟、NBA联盟的唯一指定饮料。

关于百事公司:百事公司是全球最大的食品和饮料公司之一。2010年销售收入近600亿美元。我们在全球雇有员工约294,000人,业务范围遍及世界上近200个国家。

对于百事公司而言,"百事公司的承诺"意味着通过维护广大公众和地球家园的健康未来,实现可持续增长。作为一家拥有桂格麦片、纯果乐、佳得乐、乐事和百事可乐等诸多品质出众、家喻户晓的品牌的全球食品和饮料公司,我们将继续开发美味健康的食品饮料,寻找减少能源消耗、节约包装材料的创新方法,并且为广大员工提供理想的工作环境。与此同时,我们将继续雇佣本土员工,设计开发符合当地口味的产品,同当地的农民、政府部门和社区团体建立伙伴关系,以表达我们对所在社区的支持,并为社区的发展尽我们的一份力量,以保障公众的健康、呵护地球的未来,实现百事公司美好的愿景。这是我们的承诺。

由于在可持续发展方面做出的不懈努力,百事公司于2010年第四次被列入道琼斯可持续发展世界指数(DJSIWorld),第五次被列入道琼斯可持续发展北美指数(DJSINorthAmerica)。

2009年和2010年,百事品牌在《商业周刊》和Interbrand共同评选出的"全球100强品牌榜"上,以超过140亿美元的品牌价值位居第23位,2010年较2009年品牌价值有了3%的提升。2011年,百事公司在由《财富》杂志评选出的"世界最受赞赏的公司榜"上排名第26,在"最受赞赏的消费食品产品榜"上排名第二,并在2011年财富500强排行榜中排名第137位。同时,我们还在瑞士公司Covalence的"最具商业道德企业榜"上名列前茅,在18个行业的581个公司中以优异的商业道德名誉排名第三,位列食品和饮料类别第一。

百事公司的系列产品中有22个品牌的年销售额都在10亿美元以上。这22个品牌包括:百事可乐(Pepsi-Cola)、激浪(MountainDew)、佳得乐(Gatorade)、乐事(Lay's)、百事轻怡(PepsiLight)、百事极度(PepsiMax)、纯果乐(Tropicana)、多力多滋(Doritos)、立顿茶(LiptonTeas)、桂格麦片(QuakerOats)、奇多(Cheetos)、七喜(7-UP)、美年达(Mirinda)等。


英文翻译:Gatorade is the world's leading sports drink, with 35 years of sports science research background. It not only replenishes the body's lack of water and electrolytes, but also provides carbohydrates to enhance exercise endurance. It is the unique feature of Gatorade. Today, Gatorade accounts for 85% of the sports beverage industry in the United States. Gatorade is dedicated to building China's "sports drink of the most", bringing a new scientific concept of health to Chinese consumers. For Pepsi and Coca-Cola, who are increasingly thirsty in the century coke war, and for Danone France, which is eager to establish itself in the U.S. market, "Gatorade" is not far away from May. Since it was invented in 1960 by a coach of a university football team suffering from the sultry weather in Florida, it has become the leader of American sports drinks. With 80% market share and 7% annual growth rate, it is a black horse with the highest price for the beverage market where carbonated drinks tend to be saturated. More importantly, it has become "part of American life.". In the world's major competitions, the most famous stars in the United States hold almost all "Gatorade", and the major competitions in the United States, NBA, NFL, MCB, and ussoccer, are all orange "Gatorade". "Gatorade" brand once belonged to Guige company, and established "Gatorade Sports Science Research Institute". In 2001, Guige company merged with Pepsi company, which further consolidated the position of "Gatorade" as the world's first sports drink brand. Today, Gatorade occupies 85% of the sports beverage industry in the United States, and is the only designated beverage of the professional American Football League and NBA. About Pepsi: Pepsi is one of the largest food and beverage companies in the world. In 2010, the sales revenue was nearly 60 billion US dollars. We employ about 294000 people around the world and have operations in nearly 200 countries. For PepsiCo, "PepsiCo's commitment" means to achieve sustainable growth by maintaining the healthy future of the general public and the earth's home. As a global food and beverage company with many outstanding and well-known brands such as Quaker Oatmeal, pure fruit, Gatorade, Leshi and Pepsi, we will continue to develop delicious and healthy food and beverage, find innovative ways to reduce energy consumption and save packaging materials, and provide ideal working environment for our employees. At the same time, we will continue to hire local employees, design and develop products that meet local tastes, establish partnerships with local farmers, government departments and community groups to express our support for our communities, and do our part for the development of the community, so as to ensure the health of the public, care for the future of the earth, and realize PepsiCo's beautiful vision. This is our commitment. Due to its unremitting efforts in sustainable development, PepsiCo was listed in the Dow Jones World Sustainable Development Index (djsiworld) for the fourth time and the Dow Jones North America for the fifth time in 2010. In 2009 and 2010, PepsiCo brand ranked 23rd on the "top 100 global brands list" jointly selected by BusinessWeek and Interbrand, with a brand value of more than 14 billion US dollars. Compared with 2009, the brand value in 2010 increased by 3%. In 2011, PepsiCo ranked 26th in the "world's most admired companies list" selected by Fortune magazine, second in the "most admired consumer food products list", and 137th in the 2011 Fortune 500 list. At the same time, we are also at the top of the "most ethical business list" of covalence, a Swiss company, ranking third in the reputation of excellent business ethics among 581 companies in 18 industries, ranking first in the food and beverage category. The annual sales of 22 brands in PepsiCo's products are all over US $1 billion. The 22 brands include Pepsi Cola, Mountain Dew, Gatorade, lay's, Pepsi light, Pepsi Max, Tropicana, Doritos, Lipton tea, Quaker Oats, Cheetos, 7-up, and the year of the United States Mirinda et al.

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