【汝阳刘是哪个国家的品牌?】
项城市汝阳刘村是中国毛笔的发源地,以盛产毛笔而闻名全国,被世人誉为“妙笔之乡”。项城市汝阳刘笔业有限公司成立于2005年,占地面积4万平方米,是全国较大的毛笔生产企业。公司以生产学生用笔、书画用笔、高中低档礼品套笔为主,有100多个品种规格,年生产毛笔能力9000万支,产品行销全国各地,远销韩国、日本、法国、美国、东南亚等20多个国家和地区。
汝阳刘毛笔是具有两千多年历史的优秀文化遗产,是中国毛笔文化的“活化石”,为传承中国历史文化发挥了重要作用。汝阳刘毛笔其制作工序复杂,制作技艺考究,制作技术日臻完善,由128道工序精制而成,狼毫刚中有柔,羊毫柔中有刚,紫毫富有弹性,毛笔成品达到了“尖、齐、圆、键”四德皆备、软硬适中的标准。
近年来,公司积极落实工信部【关于促进文房四宝产业发展的指导意见】,积极实施“三品”战略,积极挖掘用户需求,在产品开发、外观设计、产品包装等方面加强创新,开展个性化定制。为保障学生用笔,公司采取“公司+基地+专业生产户”的模式,对资源进行整合,把制笔的散户吸纳到公司,统一品牌、质量、销售、标准、价格,实现了由“单兵作战”到现在的“集团冲锋”,走上了规模化、集团化、品牌化、产业化发展之路。
面对未来,项城市汝阳刘笔业有限公司不断开拓创新,努力开发更多既体现传统特点,又融入时尚装饰、收藏鉴赏等现代理念和功能的产品,在毛笔的收藏价值、欣赏价值、使用价值和纪念价值上下功夫,提高产品文化内涵和附加值,形成多元化、多层次、多领域、多用途的生产、销售体系,进一步做大做强汝阳刘毛笔产业,努力打造成为一张具有地域特征的文化名片。
英文翻译:Liucun, Ruyang, Xiangcheng City, is the birthplace of Chinese brush. It is famous for its rich brushwork all over the country and known as the "hometown of fine brushwork" by the world. Xiangcheng Ruyang Liu Pen Co., Ltd. was founded in 2005, covering an area of 40000 square meters. It is a large brush manufacturer in China. The company mainly produces students' pens, calligraphy and painting pens, high, middle and low-grade gift pens, with more than 100 varieties and specifications, with an annual production capacity of 90 million pens. Its products are sold all over the country, and exported to more than 20 countries and regions, including South Korea, Japan, France, the United States, Southeast Asia, etc. Ruyang Liu brush is an excellent cultural heritage with a history of more than 2000 years. It is the "living fossil" of Chinese brush culture and plays an important role in inheriting Chinese history and culture. Ruyang Liu hair brush is made of 128 processes, which are complex in production process, exquisite in production technology, and increasingly perfect in production technology. It is soft in wolf hair, soft in sheep hair, and elastic in purple hair. The finished product of the brush has reached the standard of "sharp, neat, round, and key". In recent years, the company has actively implemented the Ministry of industry and information technology's guidance on promoting the development of the four treasures of study industry, actively implemented the strategy of "three products", actively explored user needs, strengthened innovation in product development, appearance design, product packaging and other aspects, and carried out personalized customization. In order to ensure students' pen use, the company adopts the mode of "company + base + professional producer", integrates resources, absorbs individual pen makers into the company, unifies brand, quality, sales, standard and price, realizes the "group charge" from "individual combat" to the present, and embarks on the development road of scale, collectivization, branding and industrialization. Facing the future, Xiangcheng Ruyang liubi Industry Co., Ltd. is constantly exploring and innovating, striving to develop more products that not only embody the traditional characteristics, but also integrate modern concepts and functions such as fashion decoration, collection and appreciation. We should work hard on the collection value, appreciation value, use value and memorial value of the brush, improve the cultural connotation and added value of the product, and form a diversified, multi-level and multi field , a multi-purpose production and sales system to further expand and strengthen the Ruyang Liu Mao pen industry, and strive to create a cultural card with regional characteristics.
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