我要投票 民光家纺在其他行业中的票数:174
· 外 推 电 报 ·
2025-04-04 23:30:04 星期五

【民光家纺是哪个国家的品牌?】

民光家纺是什么牌子?「民光家纺」是上海龙头(集团)股份有限公司旗下著名品牌。该品牌发源于上海,由创始人王卫民在1991-11-18期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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1935年,项立民先生在上海创办了上海民光被单厂的前身民光织物社,“民光”的“民”字代表项立民的“民”,“光”隐喻其事业发扬光大。当年生产的第一只床单品种的货号为2465,其中“24”代表民国24年,即公元1935年,“6”代表6尺,“5”代表五彩印花。因此2465即表示1935年生产的民光牌6尺五彩印花床单。当时的民光牌产品畅销国内市场,并销往东南亚国家。

新中国成立后,新时代的民光人赋予了民光新的含义:“民光,民光,为民争光”,“民光,民光,为国争光”。民光品牌以布身耐磨、平整挺括,色泽亮丽、久洗长新,花型精细典雅的“独特风格”闻名遐迩,推出了“清明上河图”床单、国内首创的民光九孔被等经典产品,“民光”品牌在21世纪的今天仍然熠熠生辉。

上海龙头(集团)股份有限公司是中国首批股份制上市公司(证券代码600630),以纺织品品牌经营和国际贸易为核心业务,由针织、家纺、服饰、国际贸易四大事业部构成核心业务发展。

公司拥有在国内市场享有盛誉的“三枪”、“菊花”、“海螺”、“民光”、“凤凰”、“钟牌414”和“皇后”等知名品牌,“三枪”、“海螺”连年获中国名牌、中国驰名商标称号,“民光”、“菊花”、“凤凰”、“钟牌414”等品牌连年获得上海市名牌、上海市著名商标称号;在世界品牌实验室公布的2011年中国最具价值品牌排行榜中,“三枪”与“海螺”的品牌价值分别为19.85亿元人民币和17.68亿元人民币。公司掌控着由8000多个营销网点组成的庞大内销网络,产品遍布国内中高档百货商场、专卖店及超市连锁,内衣营销网络被摩根斯坦利评估为“中国内衣市场最完善的营销渠道”。公司国际贸易业务遍及全球五大洲八十余个国家和地区。

公司拥有针织、服饰、家用纺织品等现代化纺织品制造基地,通过ISO9001:2000、WRAP等多项国际认证,并辖有针织、装饰两大研究所。“三枪”生产的出口针织面料和针织服装,被国家质检总局授予出口免验证书。雄厚的设计研发与生产加工能力为公司的品牌发展提供有力的保障。

英文翻译:In 1935, Mr. Xiang Limin founded Minguang fabric club, the predecessor of Shanghai Minguang quilt factory. The word "Min" of "Min Guang" represents Xiang Limin's "Min" and "light" metaphors his career. The first bedspread variety produced in that year had a product number of 2465, among which "24" stands for the 24th year of the Republic of China, that is, 1935 ad, "6" stands for 6 feet, and "5" stands for multicolored printing. Therefore, 2465 means the 6-foot multicolored printed bed sheet of Minguang brand produced in 1935. At that time, Minguang brand products sold well in the domestic market and sold to Southeast Asian countries. After the founding of new China, people of the new era gave people new meaning: "people light, people light, for the people to win glory", "people light, people light, for the country to win glory". Minguang brand is famous for its "unique style" of wear-resistant, flat and crisp cloth, bright color, long-lasting washing, fine and elegant pattern. It has launched classic products such as "Qingming shanghetu" bedspread, domestic first Mingguang nine hole quilt and so on. Minguang brand is still shining in the 21st century. Shanghai leading (Group) Co., Ltd. is one of the first batch of joint-stock listed companies in China (securities code: 600630). It takes textile brand management and international trade as its core business, and consists of knitting, home textile, clothing and international trade four business divisions to develop its core business. The company has well-known brands such as "three guns", "Chrysanthemum", "conch", "Min Guang", "phoenix", "Zhong Pai 414" and "empress" which are well-known in the domestic market, "three guns" and "conch" have won the titles of China famous brand and China famous brand for years, "Min Guang", "Chrysanthemum", "phoenix", "Zhong Pai 414" and other brands have won the titles of Shanghai famous brand and Shanghai famous brand for years In the list of China's most valuable brands in 2011 released by the world brand laboratory, the brand values of "three guns" and "conch" are 1.985 billion yuan and 1.768 billion yuan respectively. The company controls a large domestic sales network composed of more than 8000 marketing outlets, with products all over the medium and high-end department stores, specialty stores and supermarket chains in China. The underwear marketing network is evaluated as "the most perfect marketing channel in China's underwear market" by Morgan Stanley. The company's international trade business covers more than 80 countries and regions on five continents. The company has modern textile manufacturing bases such as knitting, clothing, home textiles, etc., has passed ISO9001:2000, wrap and other international certification, and has two major research institutes of knitting and decoration. The export knitted fabrics and knitted garments produced by "three guns" are granted the export exemption certificate by the AQSIQ. Strong design, R & D and production and processing capabilities for the company's brand development to provide a strong guarantee.

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