我要投票 北京师范大学出版社在出版行业中的票数:229
· 外 推 电 报 ·
2025-04-02 12:52:02 星期三

【北京师范大学出版社是哪个国家的品牌?】

北京师范大学出版社是什么牌子?「北京师范大学出版社」是北京师范大学出版社(集团)有限公司旗下著名品牌。该品牌发源于北京市,由创始人杨社长在1980年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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北京师范大学出版社(集团)有限公司,成立于1980年,以教育出版为主体、专业出版和大众出版为两翼的综合性出版社


北京师范大学出版社是北京师范大学出版集团的核心企业,成立于1980年,是以教育出版为主体、以专业出版和大众出版为两翼的综合性出版社。30多年来,北师大出版社始终坚持“传播科学真理,促进教育创新”、“弘扬中华文化,共享世界文明”的出版理念,出版图书万余种,发行量达15亿册,出口图书近千种,百余种图书,积累了丰富的出版资源,形成了出名的图书品牌,在中国出版界、教育界、学术界享有盛誉。

依托百年名校——北京师范大学的学科和学术优势,北师大出版社以优质教育资源的集成、开发、提供和服务为宗旨,以图书结构转型为突破口,不断提升核心竞争力,形成了结构合理、特色鲜明的终身教育出版框架,涵盖学前教育、基础教育、职业教育、高等教育、教师教育等领域,成为国内优质教育资源的研发基地与出版基地。北师大版基础教育教材因其研究基础深厚、教育理念优先、编写质量上乘、服务水平专业成为国内公认的主流教材之一,在全国29个省、自治区、直辖市以及澳门特别行政区广泛使用。

在完善基础教育教材体系基础上,北师大出版社以“主干的教育科学(包括心理科学)和人文科学,精干的社会科学和自然科学”为定位,强力推进图书结构转型,大力发展职业教育、高等教育教材,取得明显成效。作为国家中职教育教材出版基地之一,北师大出版社在新一轮国家中职教育课程改革中,承担了教育部德育课、文化课、教改创新示范以及“专业技能课”国家规划教材的开发工作,百余种高职教材入选教育部“十二五”规划教材;教材品种涵盖学前教育、财经商贸、文化创意、电子信息、制造类等专业逾千余种,形成了较为完善的专业体系,得到了职业院校师生的广泛赞誉。高等教育教材以“新世纪高等学校教材”为代表,内容新颖、体系完善且适用面宽广,成为涵盖高等教育主要学科的“精品+特色”的高水平教材。依托北师大教师教育学科优势,北师大出版社始终专注于出版优质教师教育图书,积极参与中国教育改革的探索与实践,迅速反映教师教育领域新研究成果,出版了《走进新课程:与课程实施者对话》《教师专业标准解读》《教师教育课程标准解读》《教师教育精品教材》《教育家成长丛书》《西方教师教育译丛》等一大批广受教育工作者关注的佳作。

在建构优质学前教育、基础教育、职业教育、高等教育和教师教育教材体系的同时,北师大出版社大力发展教育科学(含心理科学)、人文科学的学术著作,成为国家哲学社会科学成果文库出版基地之一,出版了一系列以《当代中国名家文库》《中国教育通史》《中华艺术通史》《中国美术史》《西方美学史》《启功全集》《本雅明作品系列》《舍勒作品系列》《布莱希特作品系列》等为代表的学术精品,成为深受学术界、理论界和广大读者欢迎的品牌图书。同时,出版社新书、修订书、重印书结构优良,重印书比例已达60%以上,形成了较强的市场竞争力,为可持续发展奠定了稳定的基础。

2007年,北师大出版社转企改制后,开拓进取,锐意改革,对人事制度、分配制度、编辑体制、印制体制、营销体制、运营体制、管理体制进行多方位改革,制度建设取得明显实效,焕发活力,实现了跨越式发展,销售码洋、经济规模和出版能力在全国出版社中名列前茅,利润率居全国出版社之榜首,净资产收益率远远高于全国出版传媒类企业上市后的净资产收益率,出色地实现了国有资产的绝对保值和迅速增值。


英文翻译:Beijing Normal University Press (Group) Co., Ltd., established in 1980, is the core enterprise of Beijing Normal University Publishing Group. It is a comprehensive publishing house with education publishing as the main body, professional publishing and public publishing as the two wings. It is a comprehensive publishing house with education publishing as the main body, professional publishing and public publishing as the two wings. Over the past 30 years, Beijing Normal University Press has always adhered to the publishing concept of "disseminating scientific truth, promoting educational innovation" and "promoting Chinese culture and sharing world civilization". It has published more than 10000 kinds of books, with a circulation of 1.5 billion volumes, exported nearly 1000 kinds of books and more than 100 kinds of books, accumulated rich publishing resources, and formed a famous book brand in China's publishing, education and academic circles The world enjoys a high reputation. Relying on the disciplinary and academic advantages of Beijing Normal University, a famous university for one hundred years, the publishing house of Beijing Normal University takes the integration, development, provision and service of high-quality educational resources as its tenet, the transformation of book structure as its breakthrough point, constantly improves its core competitiveness, and forms a life-long educational publishing framework with reasonable structure and bright characteristics, covering preschool education, basic education, vocational education and higher education Education, teacher education and other fields have become the research and development base and publishing base of domestic high-quality education resources. The basic education textbook of Beijing Normal University has been widely used in 29 provinces, autonomous regions, municipalities directly under the central government and Macao Special Administrative Region because of its profound research foundation, priority of educational concept, high quality of compilation and professional service level. On the basis of improving the teaching material system of basic education, the publishing house of Beijing Normal University takes "the main Education Science (including psychological science) and humanities, and the capable social science and natural science" as its orientation, vigorously promotes the transformation of the book structure, vigorously develops the teaching materials of Vocational Education and higher education, and achieves remarkable results. As one of the publishing bases of the national secondary vocational education textbooks, the publishing house of Beijing Normal University has undertaken the development of the national planning textbooks of the Ministry of education for moral education, culture, innovation and demonstration of teaching reform and "professional skills" in the new round of national secondary vocational education curriculum reform. More than 100 kinds of Higher Vocational textbooks have been selected into the 12th Five Year Plan textbooks of the Ministry of education. The varieties of textbooks cover preschool education, financial and business There are more than one thousand specialties such as trade, cultural creativity, electronic information and manufacturing, forming a relatively complete professional system, which has been widely praised by teachers and students of vocational colleges. The textbook of higher education, represented by the textbook of colleges and universities in the new century, has a novel content, perfect system and wide application. It has become a high-level textbook covering the main subjects of higher education with "quality + characteristics". Relying on the advantages of the subject of teacher education of Beijing Normal University, Beijing Normal University Press has always focused on publishing high-quality teacher education books, actively participated in the exploration and practice of China's education reform, and quickly reflected the new research results in the field of teacher education. It has published "into the new curriculum: dialogue with curriculum implementers", "interpretation of teacher professional standards", "interpretation of teacher education curriculum standards" and "teacher education essence" A large number of excellent works, such as the product teaching materials, the educator growth series, and the Western teacher education translation series, have been widely concerned by educators. At the same time of constructing the teaching material system of high-quality preschool education, basic education, vocational education, higher education and teacher education, the publishing house of Beijing Normal University vigorously develops the academic works of Education Science (including psychological science) and human science, and becomes one of the publishing bases of the national philosophy and social science achievement library, and publishes a series of books, such as "contemporary Chinese famous family library" and "general history of Chinese education"《 The general history of Chinese art, the history of Chinese art, the history of western aesthetics, the complete works of Qigong, the series of Benjamin's works, the series of Scheler's works and the series of Brecht's works are the representative academic masterpieces, which have become the brand books that are deeply welcomed by academic circles, theoretical circles and readers. At the same time, the structure of new books, revised books and reprinted books is excellent, and the proportion of reprinted books has reached more than 60%, forming a strong market competitiveness, laying a stable foundation for sustainable development. In 2007, after the transformation of the publishing house of Beijing Normal University into an enterprise, it made pioneering efforts and determined to reform the personnel system, distribution system, editing system, printing system, marketing system, operation system and management system in various aspects. The system construction has achieved remarkable results, revitalized, and achieved leapfrog development. Its sales volume, economic scale and publishing capacity rank among the national publishing houses At the top of the list, the profit rate ranks first in the national publishing house. The return on net assets is far higher than the return on net assets after the listing of national publishing and media enterprises, which has achieved the absolute maintenance and rapid appreciation of state-owned assets.

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