【蓝古威BSO是哪个国家的品牌?】
广东潮汇服饰股份有限公司(前身是合生公司),总部位于广州市增城区新塘镇,公司是全员股份制企业,拥有生产基地12万平方米,引进国际生产流水线,年产各类服饰800万件(套),旗下设有针织、梭织制衣厂,同时拥有专业牛仔制衣、牛仔洗水及牛仔工艺专业生产线。
现旗下拥有三大品牌:主打童装的及成人装一体化的“BSO蓝古威”,简单快时尚的成人快品牌“小魔怪”,以及主打婴童装的“babe buddie”.
在营销模式上导入“特许加盟”,同时拥有直营销售系统,目前全国拥有近1000家店铺,构成庞大的销售网络。
产品定位以18-35岁的人群为主流,在传统的牛仔设计融入各种的时尚元素,舒适合体的设计手法,同时融入现代环保理念,产品以优质、快捷、高性价比为核心体现,在市场上赢得大批忠实消费者。
蓝古威牛仔品牌的主消费群体:
主要年龄在18-35岁人群为核心消费者;敢于面对挑战的,追求时尚、品质生活,具备年轻心态的大众人群。
产品风格:
产品风格以“时尚、品位、年青、活力”八个字概括,款式简洁中不失精致,大方中不失个性,是一个能适合具备年轻心态的各年龄阶层的时尚人士穿着。
英文翻译:Guangdong Chaohui Clothing Co., Ltd. (formerly known as Hesheng Company), headquartered in Xintang Town, Zengcheng District, Guangzhou, is a joint-stock enterprise with a production base of 120000 square meters, the introduction of international production lines, with an annual output of 8 million pieces (sets) of all kinds of clothing, under which there are knitted and woven clothing factories, as well as specialized jeans clothing, jeans washing water and jeans technology Industrial production line. At present, it has three major brands: BSO languwei, which focuses on children's wear and adult's wear integration, "little devil", which is a simple and fast fashion adult fast brand, and babebuddie, which focuses on children's wear. In the marketing mode, it introduces "franchise", and has a direct sales system. At present, it has nearly 1000 stores nationwide, forming a huge sales network. The product positioning takes 18-35-year-old people as the mainstream, integrates various fashion elements, comfortable and appropriate design methods in traditional jeans design, and integrates modern environmental protection concept. The product is embodied by high quality, fast and cost-effective, and wins a large number of loyal consumers in the market. The main consumers of languwei Cowboy brand: the core consumers are the people aged 18-35; the people who dare to face challenges, pursue fashion and quality life, and have a young mentality. Product style: the product style is summed up in eight words of "fashion, taste, youth and vitality". The style is simple without losing refinement, generous without losing personality. It is suitable for fashionable people of all ages with young mentality.
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