【米家MIJIA是哪个国家的品牌？】

小米打造的全新生态链品牌，小米智能家庭的简称，专门承载其供应链产品，以智能硬件为主，涵盖硬件及家庭服务产品的用户智能生活整体解决方案

2016年3月29日，小米在北京发布新的生态链品牌，mijia，中文名为 米家 。新品牌日后会专门承载小米供应链产品，而之前的小米品牌用于专门承载小米自有产品。

mijia的名字取自小米智能家庭中的， 米 与 家 的全拼，造型整体类似盾牌形状。据米家设计师介绍，logo的释义既是为智能家庭提供可信赖的防护措施，又希望未来可以在消费者家庭中带来更多的生活情趣。

米家APP依托于小米生态链体系，是小米生态链产品的控制中枢和电商平台，集设备操控、电商营销、场景分享于一体，是以智能硬件为主，涵盖硬件及家庭服务产品的用户智能生活整体解决方案。

米家APP不仅连接米家旗下的生态链公司，与所有小米及生态链的智能产品实现互联互通，同时也接入开放接入第三方的产品，专注于构建从产品智能化接入、众筹孵化、电商接入，到触达用户、控制分享的完整生态闭环。

英文翻译：Xiaomi's brand-new ecological chain brand, the abbreviation of Xiaomi smart home, is dedicated to carrying its supply chain products. It focuses on intelligent hardware and covers the whole solution of user's intelligent life of hardware and family service products. On March 29, 2016, Xiaomi released a new ecological chain brand, Mijia, in Chinese, in Beijing. In the future, the new brand will be dedicated to carrying millet supply chain products, while the previous millet brand is dedicated to carrying millet own products. The name of Mijia comes from Xiaomi's smart home. The whole combination of MI and home looks like a shield. According to Mickey's designer, the interpretation of logo is not only to provide reliable protection measures for intelligent families, but also to bring more life interest in the future in consumer families. Relying on Xiaomi ecological chain system, Miya app is the control center and e-commerce platform of Xiaomi ecological chain products. It integrates equipment control, e-commerce marketing and scene sharing. It is an integrated solution of user's intelligent life based on intelligent hardware, covering hardware and family service products. Mijia app not only connects with the ecological chain companies of Mijia, but also connects with all smart products of Xiaomi and ecological chain, as well as open access to third-party products. It focuses on building a complete ecological closed loop from product intelligent access, crowdfunding incubation, e-commerce access to reach users and control sharing.

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