【DoubleA达伯埃是哪个国家的品牌？】

泰国亿王亚哥集团（AdvanceAgro）成立于1989年，是亚洲最大的造纸集团之一，集团旗下有自己的林场、大型制浆厂、造纸厂。集团DoubleA品牌复印纸及文具享誉东南亚、澳洲及欧洲各国。

在过去，传统的造纸行业需要利用有50多年树龄的原始森林树木作为原料;然而，亿王亚哥集团与泰国农业携手发展，为未来工业的发展开发了出新的造纸技术。亿王亚哥集团认为农业是泰国的主要经济基础，而农业木材又是造纸业原材料的主要来源。由于泰国的地理位置、气候以及泰国农民的生产经验等优势，我们可以用3-4年即可收成的农作树作为我们源源不断的原材料，从而减少对原始森林的砍伐。

DoubleA由于其在环境保护方面的杰出表现获得了工业部颁发的杰出贡献奖，其后又在1997年获得英国ISO14001环境管理标准认证，DoubleA是东南亚第一个获此殊荣的造纸公司。

为了实现它的使命，DoubleA在其经营中一直坚持环境管理策略。公司坚持国际标准，是环境保护运动中先驱。也正因为她始终不渝的承担社会责任和环境保护方面所作出的贡献，泰国以及全世界都纷纷授予她各种荣誉称号。

达伯埃国际贸易（上海）有限公司DoubleAInternationalBusiness(Shanghai)Co。，Ltd是泰国亿王亚哥集团（AdvanceAgro）于2004年在中国设立的独资企业，主要产品为高品质DoubleA复印纸。目前在上海，广州，北京等18个大中城市均设有办事机构。泰国达伯埃大众（1991）有限公司成立于1991年，是一家综合性制浆造纸厂。制浆造纸厂坐落在泰国巴真府中央平原地区，于1995年投产，制浆和造纸年产量均达到600，000吨。

达伯埃大众纸浆造纸厂地理位置优越，距离曼谷140公里，距离林查班港130公里，既能确保持续的木材原料供应，又坐拥储水能力达36，000，000立方米的大型雨水蓄水池，为其制浆造纸生产提供了有力保障。

公司产品种类丰富，既生产高档短纤维大尺寸纸，也生产创新文具产品和喷墨复印纸，且所有产品均采用以达伯埃造纸树为原料的可持续纸浆纤维制成。泰国全境超过150万农民在稻田田埂上种植达伯埃造纸树，结合符合亚洲本地特点的"农作树造纸（PFFT）"技术为公司提供可持续发展的木浆纤维原料。

达伯埃于2000年推出的高档复印纸是泰国首款品牌消费品复印纸，连续10年稳居泰国复印纸领导品牌地位，这都要得益于其卓越的品质和始终如一的创新营销推广方案。

达伯埃的营销推广方案结合"DoubleA超顺畅、没压力"广告形成了一个独具特色的销售计划，通过大众传播媒体宣传和店内促销活动等手段提高达伯埃的品牌知名度，成功将公司产品从日用品类转型为品牌消费品类。在此过程中，达伯埃凭借良好信誉、卓越品质、简易实用的特性、可持续环保工艺以及对社会的回馈，不仅使消费者感到物有所值，同时也提高了消费者价值，最终建立起长期稳定的客户关系。

英文翻译：Thailand's advanced agro group, founded in 1989, is one of the largest papermaking groups in Asia, with its own forest farms, large-scale pulp mills and paper mills. Double a brand duplicating paper and stationery are well-known in Southeast Asia, Australia and European countries. In the past, the traditional papermaking industry needed to use the original forest trees with more than 50 years old as raw materials; however, Yiwang Argo group and Thailand agriculture developed together to develop new papermaking technology for the future industrial development. Yiwang Argo Group believes that agriculture is the main economic foundation of Thailand, and agricultural timber is the main source of raw materials for paper industry. Due to the advantages of Thailand's geographical location, climate and the production experience of Thai Farmers, we can use the agricultural trees that can be harvested in 3-4 years as our continuous raw materials, so as to reduce the cutting of original forests. DoubleA was awarded the outstanding contribution award by the Ministry of industry for its outstanding performance in environmental protection, and then was awarded the ISO14001 environmental management standard certification by the United Kingdom in 1997. DoubleA is the first paper company in Southeast Asia to receive this award. In order to achieve its mission, DoubleA has always adhered to the environmental management strategy in its operation. The company adheres to international standards and is a pioneer in the environmental protection movement. Because of her constant commitment to social responsibility and environmental protection, Thailand and the world have awarded her various honorary titles. Double international business (Shanghai) Co., Ltd. Ltd is a wholly-owned enterprise set up in China by advanced agro group of Thailand in 2004. Its main products are high-quality duplea paper. At present, it has offices in 18 large and medium-sized cities such as Shanghai, Guangzhou and Beijing. Established in 1991, Dabao Volkswagen (1991) Co., Ltd. is a comprehensive pulp and paper mill. The pulp and paper mill is located in the central plain of bazhenfu, Thailand. It was put into operation in 1995, with an annual output of 600000 tons of pulp and paper. Dabao Dazhong pulp and paper mill is located in a superior geographical position, 140 km away from Bangkok and 130 km away from Lin Chaban port. It can not only ensure the continuous supply of wood raw materials, but also has a large rainwater reservoir with a water storage capacity of 36000000 cubic meters, which provides a strong guarantee for its pulp and paper production. The company has a wide range of products, which not only produce high-grade short fiber large-size paper, but also produce innovative stationery products and ink-jet copy paper, and all products are made of sustainable pulp fiber with Dabao paper tree as raw material. More than 1.5 million farmers in Thailand plant Dabao paper trees on the ridges of rice fields, and provide sustainable wood pulp fiber raw materials for the company in combination with the "agricultural tree paper making (pfft)" technology in line with the local characteristics of Asia. Dabai's high-grade photocopy paper, which was launched in 2000, is the first brand of consumer product photocopy paper in Thailand. It has been the leading brand of photocopy paper in Thailand for 10 consecutive years, thanks to its excellent quality and consistent innovative marketing promotion program. Dabao's marketing and promotion plan has formed a unique sales plan in combination with "double a super smooth, no pressure" advertising. Through mass media publicity and in store promotions and other means to improve Dabao's brand awareness, the company has successfully transformed its products from daily use categories to brand consumption categories. In this process, with good reputation, excellent quality, simple and practical characteristics, sustainable environmental protection technology and social feedback, Dabao not only makes consumers feel valuable, but also improves the value of consumers, and finally establishes a long-term and stable customer relationship.

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