【索弗是哪个国家的品牌？】

索弗集团成立于1997年，是一家集研发、实验、生产、行销和服务为一体的大型保健按摩器材的专业制造型集团企业。公司以科技为先导、以市场为中心、以创新为动力，面向全球市场研发了豪华按摩椅、汽车按摩垫、健身器材等八大系列约300多种产品。公司产品远销欧洲、北美和亚洲等世界各地，在国内市场也先后启动了直营、加盟、电视购物、网络销售等渠道，并开发了国内商场百货、超市等主流终端渠道。

经过十几年的发展，公司为便于打造“索弗”品牌,提高品牌市场影响力,促国内外业务发展。故将企业名称与品牌名称作同名化更改。于2011年6月索弗总部公司由原来“广州市明捷电子有限公司”正式更名为“广东索弗电子实业有限公司”。索弗集团整合了一系列社会资源、市场资源、人才资源，从一个以制造为重心的企业，发展成为制造和营销双向发展的亚铃型现代化集团企业。索弗集团现设有技术研发中心、商品中心、品质中心、人力资源中心、财务中心、国际营销中心和国内营销中心共七大中心机构。现有员工1500多名，其中高级技术人才占员工总数的40%以上，实现了企业标准化作业，规范化运作，制度化管理的科学管理体系。

索弗集团打造了一条完整的研发制造链，建设了现代化的产品研发中心和品质中心。为了实现技术创新和品质升级，公司组建了一支由高新技术人才、经验丰富的电子工程师和机械设计工程师组成的科研队伍，与国家质量技术检测中心联合建立了产品实验室，与意大利多家专业设计公司建立了产品外观设计的长期合作关系。保障了产品研发的顺利完成.!

索弗集团在美丽的广州花城花都区设立了3万多平方米的现代化生产厂房，公司品质中心和商品中心承接了研发中心的科研成果，迅速转化为“高科技、高品质、高效能”的产品，快速为企业创造效益。专业从事产品核心技术的生产制造和检验。另外公司还专门设立了索弗五金制品、索弗塑胶制品、索弗纸箱制品、索弗海绵制品、索弗皮革制品等物料供应工厂，为产品提供优质的物料支持。同时，公司还与多家供应商建立了长期稳定的物料供应关系，大大缩短了从研发、计划、生产到产品投放市场的周期，适应了市场快速变化的需求。

科学管理需要标准化的管理体系。索弗集团在实践管理创新的同时，非常重视认证体系的建立。在发展之初，公司于2002年通过ISO9000国际质量管理体系认证，并积极推进这套管理体系贯穿于企业管理的各个环节。通过欧盟CE认证、ROHS认证、美国UL认证；公司自主品牌“力明”、“索弗”产品一直受到国内外广大消费者的信赖和喜爱。

市场是企业生产经营活动的起点和终点，建立和拓展健康、稳定、和谐的市场是企业发展的关键。公司成立伊始，立足科技品牌发展，率先建立了国际营销中心，大力拓展国际市场，积极推进销售渠道建设，其中国际营销中心下设广州国际营销部和索弗国际（香港）实业有限公司，打通了国际销售渠道，产品行销覆盖50多个国家和地区。公司的国际化道路已经率先完成了布局，迈入了稳定增长的轨道。

经济的高速增长为公司进军国内市场提供了契机，索弗集团快速布局国内市场。公司国内营销中心整合市场资源，优化销售渠道、提供销售支持，完善销售管理和售后服务体系，自2007年起分别开设多家分公司，实现了产品快速覆盖国内市场的战略发展目标。其中北京金明捷电子产品有限公司覆盖北京及环渤海经济圈，下设济南分公司、天津分公司、沈阳分公司，形成了以北京市场为样板市场，渠道延伸至东北、华北、山东等区域的跨区域销售市场；上海索弗贸易有限公司立足国内中国大陆第一大城市和国际金融中心，以虚拟销售平台（电子商务、网络销售）拓展为中心，覆盖了华东市场，展示了公司的品牌和实力；而广州索弗电子有限公司覆盖了我国改革开放的前沿阵地，主要开拓了以百货联营、超市经营为中心的渠道拓展模式，为实现国内市场和国际市场的接轨创造了有利条件；西安索弗电子科技有限公司将成为公司打通西部市场的门户，为公司进军西部市场打通了前进的道路，公司主要以陕西、山西、湖北、河南市场为重点，实现区域内直营门店和经销加盟经营的拓展。目前，公司品牌主销各大知名商场百货及超市，如：“家乐福”、“广百百货”、“大润发”、“沃尔玛”、“易初莲花”、“吉之岛”、“好又多”等，并自建数家“索弗健康体验中心”直营店和加盟店，在按摩器材行业产销名列前茅。

索弗集团本着“传播健康理念，普及保健文化”的企业经营理念，树立了“科技演绎经典保健启迪未来”的企业宗旨，将“轻松享未来”作为品牌推广的主题，致力于“建设科技企业打造世界品牌”的长远发展目标。公司将多年积累的丰富资源转化为自身发展的核心优势，推动企业驶入了高速发展的快车道。

英文翻译：Soffer group was founded in 1997. It is a large-scale professional manufacturing group enterprise integrating R & D, experiment, production, marketing and service. With technology as the guide, market as the center and innovation as the driving force, the company has developed eight series of more than 300 kinds of products, including luxury massage chair, automobile massage pad and fitness equipment, for the global market. The company's products are exported to Europe, North America, Asia and other parts of the world. In the domestic market, it has launched direct sales, franchising, TV shopping, online sales and other channels, and developed mainstream terminal channels such as department stores and supermarkets in China. After more than ten years of development, the company aims to create "Soffer" brand, improve brand market influence and promote business development at home and abroad. Therefore, the enterprise name and brand name shall be changed with the same name. In June 2011, sofe headquarters was officially renamed as "Guangdong sofe Electronics Industry Co., Ltd." from "Guangzhou Mingjie Electronics Co., Ltd.". Soffer group integrates a series of social resources, market resources and human resources, and develops from a manufacturing focused enterprise to a sub bell modern group enterprise with two-way development of manufacturing and marketing. Soffer group now has seven centers, including technology research and development center, commodity center, quality center, human resource center, financial center, international marketing center and domestic marketing center. There are more than 1500 employees, of which senior technical personnel account for more than 40% of the total number of employees. The scientific management system of standardized operation, standardized operation and institutionalized management has been realized. Soffer group has built a complete R & D and manufacturing chain and a modern product R & D center and quality center. In order to achieve technological innovation and quality upgrading, the company has established a scientific research team composed of high-tech talents, experienced electronic engineers and mechanical design engineers, established a product laboratory jointly with the national quality and technology testing center, and established a long-term cooperative relationship with a number of Italian professional design companies in product appearance design. It ensures the successful completion of product R & D.! Soffer group has set up more than 30000 square meters of modern production plants in the beautiful Huadu District of Guangzhou Huacheng. The company's quality center and Commodity Center have undertaken the R & D center's scientific research achievements, and quickly transformed them into "high-tech, high-quality and high-efficiency" products, so as to quickly create benefits for the enterprise. Specializing in the production, manufacturing and inspection of core technology of products. In addition, the company has set up material supply factories for Soffer hardware products, Soffer plastic products, Soffer carton products, Soffer sponge products, Soffer leather products, etc., to provide high-quality material support for products. At the same time, the company has established a long-term stable material supply relationship with a number of suppliers, greatly reducing the cycle from research and development, planning, production to product launch, and adapting to the rapidly changing market demand. Scientific management needs standardized management system. Soffer group attaches great importance to the establishment of certification system while practicing management innovation. At the beginning of development, the company passed the ISO9000 international quality management system certification in 2002, and actively promoted this management system throughout all aspects of enterprise management. The company has passed CE certification, ROHS certification and UL certification of the United States; its own brands "Liming" and "Soffer" products have been trusted and loved by consumers at home and abroad. Market is the starting point and end point of production and operation activities of enterprises. The key to the development of enterprises is to establish and expand a healthy, stable and harmonious market. At the beginning of the company's establishment, based on the development of science and technology brand, the company took the lead in establishing an international marketing center, vigorously expanding the international market, and actively promoting the construction of sales channels. Under the international marketing center, Guangzhou international marketing department and Soffer International (Hong Kong) industry Co., Ltd. opened up international sales channels, and the product marketing covers more than 50 countries and regions. The company's internationalization path has taken the lead in completing the layout and stepping into the track of stable growth. The rapid growth of economy provides an opportunity for the company to enter the domestic market, and Soffer group quickly distributes the domestic market. The company's domestic marketing center integrates market resources, optimizes sales channels, provides sales support, and improves sales management and after-sales service system. Since 2007, it has set up several branches to achieve the strategic development goal of rapid product coverage of the domestic market. Among them, Beijing jinmingjie electronic products Co., Ltd. covers Beijing and Bohai economic circle, with Jinan Branch, Tianjin branch and Shenyang Branch, forming a cross regional sales market with Beijing market as a model market and channels extending to northeast, North China, Shandong and other regions; Shanghai sofe Trading Co., Ltd. is based on the largest city in mainland China and international financial center With the expansion of virtual sales platform (e-commerce, online sales) as the center, covering the East China market, showing the company's brand and strength; while Guangzhou Soffer Electronic Co., Ltd. covers the forefront of China's reform and opening up, mainly opening up the channel expansion mode centered on department store joint operation and supermarket operation, creating a new way to connect the domestic market with the international market Favorable conditions: Xi'an sofu Electronic Technology Co., Ltd. will become the company's gateway to the western market, opening up the way forward for the company to enter the western market. The company mainly focuses on Shaanxi, Shanxi, Hubei and Henan markets, and realizes the expansion of regional direct stores and franchising operations. At present, the company's brands are mainly sold to famous department stores and supermarkets, such as Carrefour, guangbai department store, RT mart, Wal Mart, lotus flower in the beginning of the year, jizhidao, and Costco, etc., and several Direct stores and franchised stores of Soffer health experience center are built by itself, ranking first in the production and marketing of massage equipment industry. Based on the business philosophy of "spreading health concept and popularizing health culture", Soffer group has set up the enterprise tenet of "science and technology deduces classic health care and enlightens the future". It takes "enjoying the future easily" as the theme of brand promotion, and is committed to the long-term development goal of "building science and technology enterprises and creating world brand". The company has transformed the rich resources accumulated over the years into the core advantages of its own development, and promoted the enterprise to enter the fast lane of high-speed development.

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