【克莉丝汀是哪个国家的品牌?】
克莉丝汀国际控股有限公司(「克莉丝汀」或「公司」)是中国领先的烘焙产品连锁经营商。我们自1993年起生产及销售烘焙产品,是最早进入中国市场的外资投资烘焙企业之一。据Euromonitor的资料,于2010年12月31日,我们拥有及经营中国销售烘焙产品的最大(就收益及零售门店数目而言)一家零售连锁店。
我们主要在长江三角地区的黄金地段及主要城市进行营运,包括上海、江苏省及浙江省。截至2011年12月31日,共有898间零售门店,形成多渠道零售网络,透过好邻居店、地铁店、旗舰店及欧式现烤店吸引不同客户分部。我们销售逾2,200种面包、蛋糕、月饼、干点及若干其他产品,更每月推出多种新产品,满足不同需求。我们拥有五家中央烘焙工厂,集中采购材料,重视产品的安全、营养及质量稳定性。除了推出新品种烘焙产品外,我们亦专注于研发,令我们可推出GABA等新配方,帮助顾客「将健康生活带回家」,也让我们的声誉及品牌价值广受消费者认可,多年来获得「上海市著名商标」等多个奖项。
公司发展历程
2010成为上海世博会烘焙产品指定供货商,显著提高品牌知名度
2009收购杭州丹比,增加了一间位于杭州的烘焙厂、杭州的35间零售门店及宁波的16间零售门店,成立扬州克莉丝汀,主要从事预包装食品、饼干及饮料零售业务
2008在南京建立研发中心进行产品开发及分析活动
2007丸红株式会社签约购买亚洲克莉丝汀16.2%的股权
2006上海克莉丝汀注册成立上海甜蜜艺术,其持有公司一间旗舰店,生产销售面包、蛋糕及巧克力
2005收购双红面包,成立第三家中心工厂,主要生产面包
2003成立南京克莉丝汀,建立南京生产设施
2002收购上海吉元德,乃公司第二间中央烘焙工厂,生产蛋糕、月饼及干点
1997更名为上海克莉丝汀食品有限公司
1993上海联全食品有限公司(上海克莉丝汀的前身)注册成立
英文翻译:Christine International Holdings Limited ("Christine" or "company") is a leading bakery chain operator in China. We have been producing and selling bakery products since 1993. We are one of the first foreign invested bakery enterprises to enter the Chinese market. According to Euromonitor, on December 31, 2010, we owned and operated the largest (in terms of revenue and number of retail outlets) retail chain selling baked goods in China. We operate in prime locations and major cities in the Yangtze River Delta, including Shanghai, Jiangsu and Zhejiang. As of December 31, 2011, there were 898 retail stores, forming a multi-channel retail network, attracting different customer segments through good neighbor stores, subway stores, flagship stores and European style baking stores. We sell more than 2200 kinds of bread, cakes, mooncakes, dried cakes and a number of other products, and launch a variety of new products every month to meet different needs. We have five Central baking factories, which focus on purchasing materials and attach importance to product safety, nutrition and quality stability. In addition to the launch of new baking products, we also focus on R & D, enabling us to launch new formulas such as GABA, helping customers "bring healthy life home", and making our reputation and brand value widely recognized by consumers. Over the years, we have won many awards such as "Shanghai famous brand". In 2010, the company became the designated supplier of baking products for Shanghai World Expo, significantly improved brand awareness, acquired Danbi in Hangzhou in 2009, increased a baking factory in Hangzhou, 35 retail stores in Hangzhou and 16 retail stores in Ningbo, and established Christine in Yangzhou, mainly engaged in the retail business of prepackaged food, biscuit and beverage, and established a research and development center in Nanjing in 2008 Product development and analysis activities 2007 Marubeni Co., Ltd. signed a contract to purchase 16.2% equity of Christine Asia 2006 Shanghai Christine registered and established Shanghai sweet art, which holds a flagship store of the company, produces and sells bread, cake and chocolate 2005, acquires double red bread, establishes a third central factory, mainly produces bread 2003, establishes Nanjing Christine, establishes Nanjing production facilities 2002 The acquisition of Shanghai jiyuande is the second central baking factory of the company, which produces cakes, mooncakes and dried food. In 1997, it was renamed as Shanghai Christine Food Co., Ltd. in 1993, Shanghai Lianquan Food Co., Ltd. (the predecessor of Shanghai Christine) was registered and established