【有范是哪个国家的品牌?】
美特斯邦威旗下移动端应用“有范”于4月30日已正式上线,PC端官网也同步上线。“有范”在模式上酷似微店,个体用户可以上传自己的服装搭配,进行在线售卖。
据了解,“有范”主打的是个性搭配,用户可以在有范提供的商品库中选择服装、鞋包、配饰等进行自主搭配,然后上传到广场,并分享到微信朋友圈、QQ空间等社交渠道。
货源方面,有范方面称,目前已与国外众多品牌签约。其中大部分将来自欧美,上线品牌运营模式包括扣点、经销和联合经营。与现在流行的微商模式类似,有范试图降低开店门槛,让更多有想法、有时尚眼光的个体用户通过社交渠道售卖自己的“时尚灵感”。有范的卖家不需要有自己的货源,形式上更类似分销商。
英文翻译:The mobile application "Youfan" of Metersbonwe was officially launched on April 30, and the PC official website was also launched simultaneously. "Youfan" is similar to the micro store in the mode. Individual users can upload their own clothing matching and sell online. It is understood that "Youfan" mainly focuses on personality matching. Users can choose clothes, shoes and bags, accessories and so on from the commodity library provided by Youfan for independent matching, and then upload them to the square, and share them with social channels such as wechat friend circle, QQ space and so on. In terms of supply, fan said that he has signed contracts with many foreign brands. Most of them will come from Europe and the United States. The online brand operation mode includes point deduction, distribution and joint operation. Similar to the current popular wechat business model, Youfan tries to lower the threshold of opening stores and let more thoughtful and fashionable individual users sell their "fashion inspiration" through social channels. Standard sellers do not need to have their own sources of goods, in the form of more similar distributors.
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