【北京展览馆是哪个国家的品牌？】

北京展览馆建成于1954年，是新中国展览业的发祥地，见证了新中国的发展历史与辉煌。展馆坐落于北京市西直门繁华商区，占地面积十余万平方米，主体建筑群气势恢宏，高大典雅。

六十多年来，北京展览馆以其深厚的历史背景、独特的建筑风格、良好的地理环境，以及专业齐备的服务赢得了海内外众多宾客的青睐，接待来自世界各地的展览、演出上万个，观众数亿人次。展览内容涉及国际经济、贸易、科技、文化及政治、军事各个领域，从不同领域向世界展示了我国的改革发展成就，增进了国际间的交流，有效地促进了国家和北京在世界地位的提升，是新中国建设发展的见证者。

2018年3月，北京展览馆完成集团企业登记设立，开始以北京展览馆集团有限公司（本部）为母公司，以小莫餐饮管理（北京）有限公司、北京展览馆宾馆有限公司、北京北展演艺文化有限公司为成员企业，共同组成了北京展览馆集团有限公司（简称：北京展览馆集团），集团化改革工作的初步完成，为北京展览馆集团有限公司相关品牌更好参与市场化竞争，实现资产规模和经营模式的突破发展迈出了重要一步。现北京展览馆集团有限公司设有展览中心、莫斯科餐厅、北展剧场和北展宾馆四家主营单位，成为集会展、餐饮、演出、住宿为一体的综合性企业。

未来， 北京展览馆集团有限公司院区将通过“展、食、演、宿”四大产业科学合理布局，打造“独具鲜明特色的文化休闲生活方式综合体”。其中的展，以展览开发、场馆销售，展览工程三条业务主线贯穿展览全产业链，提供一体化会展服务，自办展品牌日益成熟。食，莫斯科餐厅、小莫餐厅、面包房、咖啡 迹、莫多多简餐厅品牌互补，餐饮品牌依托北展西街连点成线。演，演艺业态发挥剧场场地优势以及演艺文化公司的演出运作经验，聚焦全时段经营，着力发展“演艺+”的广义文创产业。宿，依托首旅建国的优质管理，打造商务、精致花园式的北展宾馆。北京展览馆集团有限公司院区将以现有经营业态为基础，充分挖掘历史底蕴与环境优势、不断丰富互动体验鲜明的文化品牌，通过周到的特色服务，打造京西具有魅力的生活方式服务业综合体。

北展人在传承历史的同时，锐意进取，开拓创新，坚持以“中国服务”及“生活方式服务业”理念为统领，加大服务产品创新研发力度，积极推进北展品牌建设，发展成为集展览中心、莫斯科餐厅及衍生门店、北展剧场、北展宾馆为一体的综合性服务企业，用新的方式演绎源自1954年的光荣与梦想。

英文翻译：Built in 1954, Beijing exhibition hall is the birthplace of new China's exhibition industry, witnessing the development history and brilliance of new China. The exhibition hall is located in the bustling business district of Xizhimen, Beijing, covering an area of more than 100000 square meters. The main building group is magnificent, tall and elegant. Over the past six decades, Beijing exhibition hall has won the favor of many guests at home and abroad with its profound historical background, unique architectural style, good geographical environment, and professional and complete services. It has received tens of thousands of exhibitions and performances from all over the world, with hundreds of millions of visitors. The exhibition covers various fields of international economy, trade, science and technology, culture, politics and military. It shows the achievements of China's reform and development to the world from different fields, enhances international exchanges, effectively promotes the promotion of China and Beijing's status in the world, and is a witness of the construction and development of new China. In March 2018, Beijing Exhibition Center completed the registration and establishment of the group enterprise, and began to take Beijing Exhibition Center Group Co., Ltd. (Headquarters) as the parent company, Xiaomo catering management (Beijing) Co., Ltd., Beijing Exhibition Center Hotel Co., Ltd. and Beijing Beizhan performance culture Co., Ltd. as the member enterprises, and jointly formed Beijing Exhibition Center Group Co., Ltd. (hereinafter referred to as Beijing Exhibition Center collection) The initial completion of the group reform has made an important step for the relevant brands of Beijing Exhibition Center Group Co., Ltd. to better participate in the market-oriented competition and achieve the breakthrough and development of asset scale and business model. At present, Beijing Exhibition Center Group Co., Ltd. has four main business units: Exhibition Center, Moscow Restaurant, Beizhan theater and Beizhan Hotel. It has become a comprehensive enterprise integrating assembly exhibition, catering, performance and accommodation. In the future, Beijing Exhibition Center Group Co., Ltd. will build a "unique cultural and leisure lifestyle complex" through the scientific and reasonable layout of four industries, namely "exhibition, food, performance and accommodation". Among them, exhibition development, venue sales and exhibition engineering are the three main business lines throughout the exhibition industry chain, providing integrated exhibition services, and self exhibition brands are becoming increasingly mature. Food, the brands of Moscow Restaurant, Xiaomo restaurant, bakery, coffee trace and moduojian restaurant complement each other, and the catering brands rely on Beizhan West Street to form a line. The performance and performing arts industry will give full play to the advantages of theater venues and the performance operation experience of the performance culture company, focus on full-time operation, and focus on the development of the broad cultural and creative industry of "performance +". Accommodation, relying on the high-quality management of the first brigade Jianguo, to build a business, exquisite garden style North Exhibition Hotel. Beijing Exhibition Center Group Co., Ltd. will take the existing business forms as the basis, fully tap the historical background and environmental advantages, constantly enrich the cultural brand with distinct interactive experience, and create a charming lifestyle service industry complex in West Beijing through thoughtful and characteristic services. While inheriting the history, Beizhan people are determined to forge ahead, develop and innovate, adhere to the concept of "China service" and "lifestyle service industry" as the guide, increase the research and development of service product innovation, actively promote the brand construction of Beizhan, develop into a comprehensive service enterprise integrating Exhibition Center, Moscow dining hall and derivative stores, Beizhan theater and Beizhan Hotel, and use new The way to interpret the glory and dream from 1954.

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