【Serta舒达是哪个国家的品牌？】

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于1931年美国，顶级床垫品牌，世界级完美睡眠的典范，全球较大的床垫制造商

在 1931年，当时床具市场越来越竞争，一群床垫制造商了解到孤军奋战绝对无法对抗全国品牌及其庞大的广告经费，唯有进行并整，才能共享产品的制造方式与广告营销，于是这些原始股东共同组成公司并经国家许可，即成为目前的舒达名床。初期公司使用的名称为「Sleeper Inc」，直到1940年，为了提升品牌辨识度才将公司名称正式改为舒达(Serta Inc.)。

舒达创始人在甫推出无吊扣床垫时，并未获得大众的青睐，事实上，舒达床垫的形状比经过吊扣处理的床垫更固定，且能提供更舒服安适的睡眠质量，因为舒达床垫的纤维是事先经过压缩处理，不必再另外压缩、整形填充层纤维，还有能自在为人体提供支撑力的弹簧层，以及床垫上扰人安眠的钮扣也消失了。 尽管如此，消费者仍习惯选购经吊扣处理的床垫，并坚信自己对传统床垫的容忍力，不过，也有部分消费者因舒达创始人推出的一连串广告，而改变了原先的想法。舒达床垫授权推出了两个广告，一个为舒达床垫被丢出飞机外，另一个广告则是由蒸汽压路机碾过，但两个舒达床垫皆能毫发无伤。几年之后，舒达运用明确的全国广告与地方市场营销手法，终于突破大众不愿购买无吊扣床垫的想法，且无吊扣床垫最终亦成为舒达名床的基本款式。

时至70年多年后的今日，美国舒达始终坚持质量、创新、及奉献，不断用心致力于制造舒适的睡眠商品，犹如舒达名床的商标（“WE MAKE THE WORLD’S BEST MATTRESS™ ”)，也是长久以来的品牌特色。现今舒达在全美已拥有27家制造厂，加拿大 4家制造厂，另有27家制造商遍及海外，并且在专业资源共享下，不但能快速完成客户的订量，同时严格的质量管理使每张床垫都能达到精确的标准，让全球各地的舒达使用者，皆能享受到「无与伦比的舒适睡眠」。

英文翻译：In 1931, the United States, the top mattress brand, the world-class model of perfect sleep, the world's largest mattress manufacturers in 1931, at that time, the mattress market was more and more competitive, a group of mattress manufacturers learned that alone can never fight against the national brand and its huge advertising funds, only by combining, can they share the manufacturing methods and advertising marketing of products, so these original stocks With the approval of the state, Dongtong Co., Ltd. has become a famous bed of Shuda. The initial name of the company was "sleeper Inc." it was not until 1940 that the company's name was officially changed to Serta Inc. in order to improve brand recognition. In fact, the shape of Shuda mattress is more fixed than that of the mattress which has been treated by the buckle, and it can provide more comfortable and comfortable sleep quality. Because the fiber of Shuda mattress is compressed in advance, it is unnecessary to compress and reshape the filling layer fiber, and it can provide support for human body The layers of spring and the disturbing buttons on the mattress disappeared. However, consumers are still accustomed to choose the mattress with buckle treatment and firmly believe in their tolerance for traditional mattress. However, some consumers have changed their original ideas due to a series of advertisements launched by the founder of Shuda. There are two advertisements authorized by Shuda mattress, one is that Shuda mattress is thrown out of the plane, the other is run over by a steam roller, but both Shuda mattresses are harmless. Several years later, Shuda finally broke through the idea that the public was unwilling to buy the non button mattress by using clear national advertising and local marketing methods, and the non button mattress eventually became the basic style of Shuda famous bed. Today, more than 70 years later, Shuda has always adhered to quality, innovation and dedication, and constantly devoted itself to manufacturing comfortable sleep products, just like the trademark of Shuda famous bed ("wemaketheworld's sleep Technology "E" ）It is also a long-standing brand feature. Today, Shuda has 27 manufacturing plants in the United States, 4 manufacturing plants in Canada, and 27 manufacturers all over the world. With the sharing of professional resources, Shuda can not only quickly complete customer orders, but also strictly manage the quality of each mattress to achieve accurate standards, so that users of Shuda all over the world can enjoy "unparalleled comfortable sleep".

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