【帝亚吉欧是哪个国家的品牌？】

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帝亚吉欧Diageo，来自英国，分别在纽约和伦敦交易所上市的世界五百强公司，是全球最大的洋酒公司，旗下拥有横跨蒸馏酒、葡萄酒和啤酒等一系列顶级酒类品牌。

帝亚吉欧的骄傲

在全球不同国家、在不同酒类市场，帝亚吉欧旗下品牌都在演绎着成功的故事：世界第一的伏特加Smirnoff(斯米诺)、世界第一及第二的苏格兰威士忌JohnnieWalker(尊尼获加)和J&B(珍宝)、世界第一的利口酒Baileys(百利甜酒)、世界第二的朗姆酒CaptainMorgan(摩根船长)、世界第一的黑啤Guinness(健力士)等，这些烈酒，现在受到了全世界消费者的欢迎。帝亚吉欧拥有全球100个知名酒类品牌中的14个。

旗下大名鼎鼎的世界销量第一威士忌品牌JohnnieWalker(尊尼获加)诞生于1805年的苏格兰小镇，在200年时光交错更替中一直保持其经典工艺与口感。JohnnieWalker「黑牌」威士忌是世界上最畅销的高级苏格兰威士忌。凭借Walker家族的天才、热情、超凡创意及一贯坚持的KeepWalking品牌精神，将其不断完美并传世至今;JohnnieWalker「红牌」威士忌的口感浓郁圆润，深受消费者喜爱。这款年轻而充满活力的威士忌是烟熏麦芽、柔滑香草和辛辣的完美融合;而如「绿牌」、「蓝牌」等高端威士忌则各具特色，给饮用者带去经典的品味享受。

Guinness(健力士)，黑啤是一种泡沫丰富、口味醇厚、色暗如黑的啤酒，距今已有250年历史，它的发展历史充满了传奇色彩。到20世纪30年代，在英国城乡随处可以见到被称为Pop的小酒吧，里面只出售健力士啤酒。每当夜色降临，人们便聚集在这类酒馆中，一杯"GUINNESS(健力士)"在手，海阔天空胡侃，什么是世界最大的，什么是世界最快的……1955年8月27日，以GUINNESS黑啤啤酒公司的执行董事休.比佛爵士的偶然想法为基础的第一本《吉尼斯世界纪录大全》诞生了(吉尼斯是GUINNESS的另一种译法)。这部仅有198页的小册子，当年圣诞节前即荣登英国畅销书榜首。

Smirnoff(斯米诺)，斯米诺是目前在伏特加市场上当仁不让的销量冠军。Smirnoff在全球130多个国家销售，堪称全球第一伏特加。占烈酒消费的第二位，每6秒中就有一瓶Smirnoff售出。Smirnoff对品质严格把关，有着极其严格的酿制要求，致力于酿造世界上最好的伏特加。其挑选最好的谷物为原料，经悠远传统的铜质蒸馏器酿造工艺3次蒸馏，再经10层过滤以达到最平滑、纯净的极品。每滴酒精都需至少八小时才通过一万四千磅活化木炭。其独特的彻底过滤法和四十七种质量控制标准是伏特加酒工业中无可匹比的特点。可以说，Smirnoff是纯净，完美的伏特加的典型代表。

Baileys(百利甜酒)，是世界第一的利口酒，自1974年在爱尔兰生产以来，在短短三十年间，风靡全球，在130个国家销售，年销达四百多万箱，成为单一品味利口酒之冠。众所周知，在通常情况下，酒精和奶油不会彼此融合。帝亚吉欧却创造出了二者的完美结合。将奶油均质成最小的分子结构，然后覆盖上一层酒精分子，从而使奶油保持纯天然的新鲜状态。而诸如糖、巧克力等其它原料的加入则为Baileys百利增添了不少独特风味。

Tanqueray(添加利)，金酒是金酒中的极品名酿，浑厚干冽，具有独特的杜松子酒的香味及其他香草配料，现为美国最著名进口金酒之一，并广受世界各地人士赞誉。金酒又名杜松子酒，最先由荷兰生产，在英国大量生产后闻名于世，是世界第一大类的烈酒。1769年，亚历山大哥顿在伦敦创办其金酒厂，将经过多重蒸馏之酒精配以杜松子和多种香草，调配出独特的哥顿金酒。一八九八年，哥顿公司与查尔斯.添加利合作，成立添加利哥顿公司。尔后，帝亚吉欧集团又将这一品牌收拢到自己旗下，成为洋酒这位巨头手中又一颗明星。

帝亚吉欧，全球最大的洋酒公司，公司在全球180多个国家和地区有超过25000名员工。2006年销售额在200亿美元左右，市值在300亿美元以上。目前占有全球30%以上的洋酒市场份额，并拥有100个世界顶级酒类品牌中14个。

帝亚吉欧-全球大事记

1997年，大都会与健力士合并成立帝亚吉欧。

2000年，帝亚吉欧宣布专注高档酒类业务。

2001年，帝亚吉欧收购施格兰酒业集团。

2002年，公司欢庆成立5周年，公司高层敲响纽交所上市钟。

2004年，帝亚吉欧通过出售通用磨坊的大部分股份全面剥离食品业务;帝亚吉欧将全球业务划分3大地理区域：北美区、欧洲区和国际区。

2005年，帝亚吉欧收购Bushmills爱尔兰威士忌及Chalone红酒集团;

2006年，帝亚吉欧与A1集团创建战略合作关系以推动俄罗斯业务扩展。

2007年，亚洲，大中华区及大洋洲业务从帝亚吉欧国际区中分离出来成立亚太区;帝亚吉欧庆祝十周年庆;帝亚吉欧宣布投资1亿欧元发展苏格拉威士忌业务;

2008年，帝亚吉欧，喜力和纳米比亚啤酒厂宣布在南非成立合资企业;帝亚吉欧收购RosenbilumCellars。

英文翻译：Diageo, from the United Kingdom, is one of the world's top 500 companies listed on the New York and London exchanges. It is the world's largest foreign wine company, with a series of top wine brands covering distilled wine, wine and beer. Diageo's pride in different countries and wine markets around the world, Diageo's brands are interpreting success stories: the world's first vodka Smirnoff (Smirnoff), the world's first and second Scotch Whisky Johnnie Walker (Johnny Walker) and J & amp; B (treasure), Baileys, the world's first liqueur, Captain Morgan, the world's second rum, Guinness, the world's first black beer, etc. these spirits are now popular with consumers all over the world. Diageo has 14 of the world's 100 well-known wine brands. Johnnie Walker, the world's most famous whisky brand, was born in a small Scottish town in 1805, and has been maintaining its classic craftsmanship and taste in 200 years. Johnnie Walker "black" is the best-selling premium Scotch in the world. With the talent, enthusiasm, extraordinary creativity of the walker family and the consistent keepwalking brand spirit, it has been continuously perfected and passed on to the world. Johnnie Walker's "red card" whisky has a rich and mellow taste and is deeply loved by consumers. This young and vibrant whisky is a perfect blend of smoky malt, smooth vanilla and spicy, while high-end whiskies such as "green" and "blue" have their own characteristics, bringing classic taste to the drinker. Guinness (Guinness), black beer is a rich, full-bodied, dark and dark beer. It has a history of 250 years, and its development history is full of legends. By the 1930s, small pubs known as pop could be found everywhere in Britain, only selling Guinness beer. When night falls, people gather in this kind of tavern, with a cup of "Guinness" in hand, talking about the world's largest and fastest On August 27, 1955, the first Guinness Book of world records was born based on the accidental thought of Sir Hugh Beaver, executive director of Guinness black beer company. The 198 page pamphlet topped the UK bestseller list before Christmas. Smirnoff (Smirnoff), Smirnoff is the current sales champion in the vodka market. Smirnoff is sold in more than 130 countries around the world, making it the world's first vodka. Second place in the consumption of spirits, one bottle of Smirnoff is sold every six seconds. Smirnoff has strict quality control and strict brewing requirements. He is committed to brewing the best vodka in the world. It selects the best grain as the raw material, distills three times through the long-standing traditional copper distiller brewing process, and then filters through 10 layers to achieve the smoothest and purest best. Each drop of alcohol takes at least eight hours to pass 14000 pounds of activated charcoal. Its unique thorough filtration method and 47 quality control standards are incomparable characteristics in vodka industry. It can be said that Smirnoff is a typical representative of pure and perfect vodka. Baileys (Baileys) is the world's first liqueur. Since it was produced in Ireland in 1974, Baileys has been popular all over the world in just 30 years. It has been sold in 130 countries, with an annual sales volume of more than 4 million cases, becoming the top single taste liqueur. It is well known that alcohol and cream do not mix with each other in general. Diageo has created a perfect combination of the two. The cream is homogenized into the smallest molecular structure, and then covered with a layer of alcohol molecules, so as to keep the cream in a pure natural and fresh state. The addition of other ingredients such as sugar and chocolate adds a lot of unique flavor to Baileys. Tanqueray (tiangali) is the best famous wine in Jinjiu. It is thick and dry. It has a unique flavor of gin and other vanilla ingredients. It is now one of the most famous imported Jinjiu in the United States and widely praised by people all over the world. Gin, also known as gin, was first produced in Holland and became famous in the world after being produced in large quantities in Britain. It is the world's first category of liquor. In 1769, Alexander Gordon set up his golden wine factory in London. He blended the multi distilled alcohol with juniper and various herbs to make a unique golden wine. In 1898, Gordon company and Charles Addley cooperated to establish Addley Gordon company. After that, Diageo group gathered the brand into its own and became another star in the hands of foreign wine giant. Diageo, the world's largest wine company, has more than 25000 employees in more than 180 countries and regions. In 2006, the sales volume was about 20 billion US dollars, and the market value was over 30 billion US dollars. At present, it has more than 30% market share of foreign wine in the world and 14 of the world's top wine brands. Diageo - in 1997, metropolitan and Guinness merged to form Diageo. In 2000, Diageo announced its focus on high-end liquor business. In 2001, Diageo acquired schland wine group. In 2002, the company celebrated the 5th anniversary of its establishment, and the top management of the company rang the listing bell of NYSE. In 2004, Diageo divested its food business by selling a majority stake in general mills; Diageo divided its global business into three geographic regions: North America, Europe and international. In 2005, Diageo acquired Bushmills Irish whisky and chalone red wine group; in 2006, Diageo and A1 group established a strategic partnership to promote the expansion of Russian business. In 2007, Asia, Greater China and Oceania were separated from Diageo international to establish Asia Pacific; Diageo celebrated its 10th anniversary; Diageo announced to invest 100 million euros to develop sugra whisky business; in 2008, Diageo, Heineken and Namibia breweries announced to establish a joint venture in South Africa; Diageo acquired rosenbillum cells.

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