【汕锦记潮汕牛肉火锅是哪个国家的品牌？】

汕锦记潮汕生鲜牛肉馆品牌始于1917年，由潮汕冷记专业做牛世家创立，后经多年潜心研究，将汕锦记全牛火锅打造出潮汕的独韵风味，历经冷家数代传承，一举夺得潮汕美食特色品牌美誉，并作为潮汕本土代表入选《十国十佳牛肉火锅》。

随着火锅市场的蓬勃发展，汕锦记全牛生鲜火锅走出潮汕，开起了各地正宗潮汕生鲜全牛火锅模式。自开放以来，汕锦记凭借传统潮汕的纯手工制作工艺，精细的肉品分割选用，严格的产品把控，使地道纯正的潮汕火锅倍受食客青睐。同时汕锦记依托潮汕百年老店成熟完善的服务运营管理体系，根据市场需求相继开放汕头、北京、郑州、武汉、洛阳、山东、喀什、重庆等地的招商及合作体系，截至目前运营门达已达近四十家。

一餐一头牛，新鲜不隔夜!汕锦记始终坚持品质、注重新鲜，对社会与品牌负责，与合作商及加盟商共赢，助力弘扬潮汕文化、致力打造潮汕生鲜全牛火锅榜样品牌!

战略目标：

总目标：潮汕牛肉火锅文化榜样品牌中国餐饮连锁知名品牌

三年目标：建立和完善特许加盟体系，实现加盟店100家;

五年目标：加盟店达到300家，进入中国餐饮连锁100强;

八年目标：实现加盟店800家，完成健康产业链，实现上市。

战略步骤：

一、建立加盟管理机构，统一、规范和提升示范店形象和管理;

二、加入相关行业协会、商会及同业、异业联盟;

三、完善加盟体系，以中原经济区为中心，主打中部市场;

四、以北京、济南为中心，进军华北市场;

五、以上海、长沙为中心，挺进华东、华中市场;

六、以广州、西安、昆明为中心，扩展华南、西部、西南市场;

七、逐步建立和完善以郑州、北京、西安、长沙、南京、昆明等地的中央厨房和物流配送中心，加强采购体系建设;

八、有效提升我和你品牌形象，作好产业链的梳理和再造;

九、开展社会资源的有效整合，探索资本运做的可行性。

英文翻译：The brand of Chaoshan fresh beef restaurant in shanjinji was founded in 1917 by Chaoshan Lengji's professional family of beef makers. After years of intensive research, the whole beef hotpot in shanjinji has been built into Chaoshan's unique flavor. After generations of inheritance by Lengjia, it has won the reputation of Chaoshan's characteristic brand of food. As a local representative of Chaoshan, it has been selected into the top ten beef hotpot. With the vigorous development of the hot pot market, shanjinji whole beef fresh hot pot has stepped out of Chaoshan and started the authentic whole beef hot pot mode in Chaoshan. Since its opening up, shanjinji has been favored by diners for its pure and authentic Chaoshan hotpot by virtue of traditional Chaoshan pure handmade technology, fine meat separation and selection, and strict product control. At the same time, relying on the mature and perfect service operation management system of Chaoshan century old stores, Shantou Jinji has successively opened the investment promotion and cooperation systems in Shantou, Beijing, Zhengzhou, Wuhan, Luoyang, Shandong, Kashgar, Chongqing and other places according to the market demand. Up to now, there are nearly 40 operation doors. One meal, one cow, fresh not overnight! Shanjinji always adheres to quality, pays attention to freshness, is responsible for the society and brand, win-win with partners and franchisees, helps promote Chaoshan culture, and is committed to building Chaoshan fresh whole cow hot pot model brand! Strategic goal: overall goal: Chaoshan beef hot pot culture model brand three years goal: establish and improve the franchise plus Alliance system, to achieve 100 franchised stores; five year goal: to achieve 300 franchised stores, to enter the top 100 Chinese catering chain; eight year goal: to achieve 800 franchised stores, to complete the health industry chain, to achieve listing. Strategic steps: first, establish a franchise management organization to unify, standardize and improve the image and management of demonstration stores; second, join relevant industry associations, chambers of Commerce and other industry alliances; third, improve the franchise system, focus on the central market with the Central Plains Economic Zone as the center; fourth, focus on Beijing and Jinan to enter the North China market; 5、 Take Shanghai and Changsha as the center, push forward the market in East China and central China; 6. Take Guangzhou, Xi'an and Kunming as the center, expand the market in South China, West and southwest China; 7. Gradually establish and improve the central kitchen and logistics distribution center in Zhengzhou, Beijing, Xi'an, Changsha, Nanjing and Kunming, and strengthen the construction of procurement system; 8、 Effectively improve the brand image of me and you, and do a good job in sorting out and rebuilding the industrial chain; IX. carry out effective integration of social resources, and explore the feasibility of capital operation.

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