我要投票 红螺在蜜饯果脯行业中的票数:4
· 外 推 电 报 ·
2024-11-21 21:01:52 星期四

【红螺是哪个国家的品牌?】

红螺是什么牌子?「红螺」是 北京红螺食品有限公司 旗下著名品牌。该品牌发源于北京,由创始人李效华在1982-08-01期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

北京红螺食品有限公司是一家具有多年果品生产经验“中华老字号”企业,是“国家级农业产业化重点龙头企业”。公司的主营业务定位于水果、蔬菜、粗粮的深加工与产业化经营,而且公司的所有业务增加值全部来自于农产品的深加工和销售。主要生产果脯、羊羹、茯苓夹饼、板栗、烤鸭、老北京小吃等各类休闲食品,现已拥有六大系列、四十多个大类、一百二十余个品种、四百余种包装规格的各类产品。

北京红螺食品有限公司在多年的生产经营中,企业坚持抓好质量管理,加强产品创新,已成为国内农副产品加工行业质量优、规模大、效益好、技术最先进、最具发展潜力的农业产业化重点龙头企业。北京红螺食品有限公司是一家具有百年果品生产经验的“中华老字号”企业,拥有固定资产4029万元,是一家集科研、生产、销售、服务为一体的综合经济实体,现有员工500余人。主要生产果脯、羊羹、茯苓夹饼各类休闲食品及现代北京特产,现已拥有6大系列、40多个大类、120余个品种、400余种包装规格的各类产品,年产量达8000吨,销售额2.1亿元,产品销售额、市场占有额、出口量及出口金额在北京同类产品中排名均为第一位,在全国同类产品中名列前茅。

多年来,质量管理一直是企业发展的生命,红螺产品品质受到了广大消费者的一致好评。集团顺利通过ISO9001:2000国际质量体系认证,并取得自营进出口资格证书。“红螺”产品自1997年开始就被北京市经委评为“北京名牌产品”,2002年再次被北京市质量技术监督局、北京市经济委员会评为“2002年北京名牌产品”;“红螺”商标连续十年被评为“北京市著名商标”;红螺集团被国内贸易部评为“先进企业”,并授予“中华老字号”企业荣誉称号;被农业部授予“全国农产品加工示范企业”荣誉称号;被北京市科委评为“星火示范企业”;被北京市农委评为“北京市农业产业化龙头企业”;被中国食品工业协会授予“全国食品工业优秀龙头食品企业”荣誉称号。

集团现拥有一套健全的营销体系,网络覆盖面广,立足首都北京,辐射全国,面向世界。在北京各大商厦、超市、仓储连锁设有2200多个产品销售专柜,在北京市百货大楼、东安市场、西单商场、西单购物中心、城乡贸易中心等著名商厦中,红螺集团专柜的销售额名列前茅。建立市内、外埠批发网点1000余个,家乐福、沃尔玛、万客隆等大型卖场都有红螺食品的身影。在上海、广州、哈尔滨、沈阳、大连等地均设有总经销,产品行销全国除西藏、台湾外的20多个省、市、自治区,出口美国、俄罗斯、澳大利亚、日本、韩国、新加坡等国家,在美国、加拿大设有红螺食品销售专柜,并拥有良好的售后服务体系,顾客满意度达95%以上。

“百年红螺长青,千载特产永兴”是红螺集团多年来的发展使命,在2008年奥运会举办期间,红螺集团将全力配合市政府启动奥运食品工程,加强品牌建设,弘扬“红螺”品牌文化,挖掘老北京的文化特色,全力打造“新北京、新奥运、新特产”,为2008年奥运会提供营养、安全、绿色、健康的食品,向世人展示中华的传统美食文化。

英文翻译:Beijing Hongluo Food Co., Ltd. is a "Chinese time-honored brand" enterprise with many years of fruit production experience and a "national key leading enterprise of agricultural industrialization". The company's main business is located in the deep processing and industrialization of fruits, vegetables and coarse grains, and all the added value of the company's business comes from the deep processing and sales of agricultural products. It mainly produces preserved fruits, mutton soup, tuckahoe pie, chestnut, roast duck, old Beijing snacks and other kinds of leisure food. Now it has six series, more than 40 categories, more than 120 varieties and more than 400 kinds of packaging specifications of various products. Beijing Hongluo Food Co., Ltd. has become a key leading agricultural industrialization enterprise with the best quality, large scale, good efficiency, the most advanced technology and the most development potential in the domestic agricultural and sideline product processing industry by insisting on quality management and strengthening product innovation in its production and operation for many years. Beijing Hongluo Food Co., Ltd. is a "Chinese time-honored brand" enterprise with one hundred years of fruit production experience, with fixed assets of 40.29 million yuan. It is a comprehensive economic entity integrating scientific research, production, sales and service, with more than 500 employees. It mainly produces preserved fruits, mutton soup, tuckahoe pie and all kinds of leisure food and modern Beijing specialty. Now it has 6 series, more than 40 categories, more than 120 varieties and more than 400 kinds of packaging specifications of all kinds of products, with an annual output of 8000 tons and a sales volume of 210 million yuan. Its sales volume, market share, export volume and export amount rank first among similar products in Beijing, ranking first among similar products in China The products are among the best. Over the years, quality management has been the life of enterprise development, and the quality of red snail products has been unanimously praised by the majority of consumers. The group has successfully passed the ISO9001:2000 international quality system certification and obtained the self import and export qualification certificate. "Hongluo" products have been appraised as "Beijing famous brand products" by Beijing Municipal Economic Committee since 1997, and "Beijing famous brand products" by Beijing Municipal Bureau of quality and technology supervision and Beijing Municipal Economic Commission in 2002; the "Hongluo" trademark has been appraised as "Beijing famous brand trademark" for ten consecutive years; the "Hongluo" group has been appraised as "advanced enterprise" by the Ministry of domestic trade, and awarded "old China" The company was awarded the honorary title of "national agricultural product processing demonstration enterprise" by the Ministry of agriculture, the "spark demonstration enterprise" by the Beijing Science and Technology Commission, the "leading agricultural industrialization enterprise of Beijing" by the Beijing Agriculture Commission, and the "excellent leading food enterprise of national food industry" by the China Food Industry Association. The group now has a set of sound marketing system, wide network coverage, based in the capital Beijing, radiating across the country, facing the world. There are more than 2200 product sales counters in the major commercial buildings, supermarkets and warehouse chains in Beijing. Among the famous commercial buildings such as Beijing department store, Dong'an Market, Xidan mall, Xidan shopping center, urban and rural trade center, the sales volume of Hongluo group's counters ranks first. There are more than 1000 wholesale outlets in and out of the city. Carrefour, Walmart, VANCL ó N and other large-scale stores all have red snail food. In Shanghai, Guangzhou, Harbin, Shenyang, Dalian and other places, there are general distributors. The products are sold in more than 20 provinces, cities and autonomous regions except Tibet and Taiwan, exported to the United States, Russia, Australia, Japan, South Korea, Singapore and other countries. In the United States and Canada, there are red snail food sales counters with good after-sales service system. Customer satisfaction reaches more than 95% Up. The development mission of Hongluo group over the years is "one hundred years of red snails will last forever and one thousand years of special products will flourish forever". During the 2008 Olympic Games, Hongluo group will fully cooperate with the municipal government to launch the Olympic food project, strengthen the brand construction, carry forward the brand culture of "Hongluo", tap the cultural characteristics of old Beijing, and strive to create "new Beijing, New Olympics and new special products" for the 2008 Olympic Games For nutrition, safety, green, healthy food, to show the world the traditional Chinese food culture.

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