【大商是哪个国家的品牌？】

大商集团是中国最大的百货商业集团，目前，拥有大中型店铺200多家，遍布14省70多个城市，总建筑面积超过1000万平方米，员工总人数22万人，2012年销售收入突破1310亿元。大商集团是“全国文明单位”、“中国商业服务业改革开放三十周年功勋企业”，荣获“中华慈善奖”，荣登“全国商业质量奖”榜首，排名“中国商业服务业入世10年最具影响力企业”第一。大商集团以民族工商业崛起为己任，完全按市场竞争规律壮大起来，被多家媒体和分析报告称为“中国商业最具发展实力的无敌军团”。

起源于大连青泥洼的大商集团，以创建享誉世界的大公司为理想，以“无限发展、无微不至”为理念，通过股票上市、组建集团、合资合作、异地扩张、业态创新等方法和步骤，推动企业快速健康发展。已经实现了“大连第一、东北第一、全国一流、世界轻量级、世界中量级”五阶段发展战略的前三个阶段，现在正在向第四阶段迈进。

百货连锁、超市连锁、电器连锁是大商集团的三大主力业态。百货店是大商集团的主力军，又分为：现代高档百货（麦凯乐）、大型综合购物中心（新玛特）、现代综合百货（老字号）、时尚流行百货（千盛）和新城镇购物中心（NTS）。餐饮娱乐则是“大商集团无限发展的新业种”。大商集团在发展过程中，塑造出了独一无二的、被商务部誉为世界七大零售模式之外的“第八大零售模式”——多商号、多业态的混合制发展模式。

麦凯乐，是大商集团的新商号，起于日本，发展于大连，成功于大商，定位于高档精品流行百货。自2004年组建麦凯乐连锁集团以来，旗下已拥有麦凯乐大连总店、麦凯乐西安路店、麦凯乐开发区店、麦凯乐青岛总店和麦凯乐哈尔滨总店5家店。其中麦凯乐哈尔滨总店拥有LV、DIOR、HERMES、ErmenegildoZegna、SalvatoreFerragamo、Celine、Armani等众多世界知名品牌，将成为拥有国际顶级品牌最多、东北第一、全国一流的高档百货店，其LV店将被打造成中国乃至亚洲最好的店。

新玛特，是英文“NEW-MART”的汉译，是大商集团的新商号，是当今零售业最新业态、最新技术、最新手段和最高境界集成之后的重新再造，也是大商集团步入现代化、国际化的标志性商号，具有浓厚SHOPPINGMALL色彩，面积一般在10万平方米以上，业态丰富、功能齐全，为消费者提供一站式购物休闲服务。目前，大商集团已在大连、沈阳、大庆、郑州等地开设了36家新玛特店。

现代综合百货，是大商集团在各地数一数二的老字号百货店。大连商场是大商集团母店，有“东北第一店”之称。自1998年开始，大商集团走出大连，在东北、华北等大中城市，以购并等形式，将抚顺百货大楼、大庆百货大楼、牡丹江百货大楼、哈一百等地老百货店收归旗下，并输入大商集团的管理模式，进行改扩建、提升功能、调整经营，使其成为现代综合百货店，更强化其在各城市的商业龙头地位。

千盛，是大商集团的又一新商号，定位流行百货店，倡导时尚新概念。2006年1月组建千盛百货连锁集团，与新玛特连锁、麦凯乐连锁共同构成了大商集团百货业态现在和未来发展的主要架构，现已开设大连千盛百货、阜新千盛百货、成都千盛百货等19家店。

NTS，是大商集团为加快农村中心镇商业建设、完善农村商贸流通网络而诞生的新商号。是英文“NewTownShop”的缩写，中文是新城镇购物中心。寓意是要推进农村城市化进程，预示农民将如同市民一样分享现代商业发展的文明成果，将在我国新农村建设中表现出生机和活力。

大商超市，是大商集团的新军。大商集团自1998年发展超市这一新兴业态，通过自主投资建设和收购等方式，一路高歌猛进，现有店铺125家，分布于8省35个城市，在沈大高速公路上建有12家连锁店。作为大商集团的一支生力军，超市集团建立起强大高效的店铺开发系统、采购配送系统、营运系统、人资培训系统和先进的信息管理系统，并逐步构建起市县乡三级现代化商业一体化店铺网络。超市集团以绿色营销为特色，以创建绿色连锁超市为目标，大力经营绿色食品，引导绿色消费，成为全国“三绿工程”示范企业。

大商电器，大商电器是中国三大电器零售商之一，是继国美、苏宁后迅速崛起的跨区域电器连锁公司，依托大商百货连锁经营高端电器，现已开业的连锁店有近百家，是家电类商品在东北地区销售的“主渠道”和“宽带网”，被评为“中国消费电子最具影响力零售商”。大商电器强化诚信经营、低价营销，是消费者公认的“一辈子放心的选择”。

大商地产是中国百货业规模最大的商业地产，是商业人做的商业地产。已成功开发运作了麦凯乐大连总店、麦凯乐青岛总店、麦凯乐哈尔滨总店、大连新玛特、沈阳新玛特、齐齐哈尔新玛特、鞍山新玛特等一批成熟、成功的商业地产项目。被业界誉为真正的商业地产，是中国未来最具发展潜力的商业地产。

餐饮娱乐是“大商集团无限发展的新业种”。大商餐饮娱乐公司经营管理分布在集团所属的新玛特购物休闲广场、现代流行百货店和大型综合超市的餐饮娱乐项目，是大商集团的新兴行业，涉及美容院、健身会所、游泳馆、滑冰场、电影院、风味快餐、酒楼、宠物店等项目。目前，美国的一兆韦德健身会所、永乐影院、赛客咖啡、31冰激淋、肯德基、麦当劳；日本的吉野家快餐；台湾的仙踪林休闲餐饮、涵沛美容等国际知名连锁品牌已进入大商集团各店。餐饮娱乐连锁的典范之作——大连瑞诗酒店，是大商集团自有产权、自主经营的五星级酒店。不仅坐拥满山绿色和碧海蓝天的美景，超越宾客期望的精致服务，还拥有中式餐厅阿锋香港酒楼，瑞士咖啡厅和最纯正的日餐厅。

大商集团人才队伍持续壮大。在这个大家庭里，来自日本、台湾等地的企业家与从祖国四面八方加入集团的企业家一起，为创建集团的美好明天共同努力。集团大学本科以上学历的人数达4300多人，一大批青年干部走上各级领导岗位，集团的人员构成更加年轻化、知识化、专业化。

无限发展的大商集团将不断做深做透“东北店网”，拓展“华北店网”，深入中原，挺进西部，进一步做大做强，努力实现创建享誉世界的大公司的伟大理想。

英文翻译：Dashang group is the largest department store business group in China. At present, it has more than 200 large and medium-sized stores, covering more than 70 cities in 14 provinces, with a total construction area of more than 10 million square meters and a total number of 220000 employees. In 2012, its sales revenue exceeded 131 billion yuan. Dashang group is a "national civilized unit" and a meritorious enterprise in the thirtieth anniversary of the reform and opening up of China's commercial service industry. It has won the "China Charity Award", ranked first in the "national commercial quality award", and ranked first in the "most influential enterprise in China's commercial service industry in the 10 years since its accession to the WTO". Dashang group takes the rise of national industry and commerce as its duty, and grows up completely according to the law of market competition. It is called "the most powerful and invincible army of Chinese commerce" by many media and analysis reports. Dashang group, originated in qingniwa, Dalian, takes the creation of a world-renowned large company as its ideal and the concept of "unlimited development and meticulous", promotes the rapid and healthy development of the enterprise through the methods and steps of stock listing, group formation, joint venture and cooperation, expansion in different places, business form innovation, etc. The first three stages of the five-stage development strategy of "Dalian first, northeast first, national first-class, world lightweight and world middleweight" have been realized, and now it is moving towards the fourth stage. Department store chain, supermarket chain and electric appliance chain are the three main business types of big business group. Department stores are the main force of the big business group, which are divided into modern high-end department stores (McLaren), large comprehensive shopping center (New Mart), modern comprehensive department stores (old brand), fashion department stores (Qiansheng) and new town shopping center (NTS). Catering and entertainment is "a new industry with unlimited development of Dashang group". In the process of development, Dashang group has created a unique "eighth largest retail model" - a mixed development model with multiple business names and formats, which is known by the Ministry of Commerce as the "eighth largest retail model" outside the seven largest retail models in the world. McLaren, a new business name of Dashang group, originated in Japan, developed in Dalian, succeeded in Dashang and positioned in high-end boutique popular department stores. Since the establishment of McLaren chain group in 2004, it has 5 stores including McLaren Dalian head office, McLaren Xi'an Road store, McLaren Development Zone store, McLaren Qingdao head office and McLaren Harbin head office. Among them, McLaren Harbin head office owns LV, Dior, Hermes, ermenegildozegna, Salvatore Ferragamo, Celine, Armani and many other world famous brands, and will become the top-grade department store with the largest number of international top brands, the first in Northeast China and the first in China. Its LV store will be built into the best store in China and even Asia. New Mart, the Chinese translation of English "NEW-MART", is the new business name of Dashang group. It is the re creation of the latest business form, latest technology, latest means and highest level integration of the retail industry today. It is also the landmark business name of Dashang group stepping into modernization and internationalization. It has a strong shoppingmall color, covering an area of more than 100000 square meters, with rich business forms and complete functions, Provide one-stop shopping and leisure services for consumers. At present, Dashang group has opened 36 New Mart stores in Dalian, Shenyang, Daqing, Zhengzhou and other places. Modern comprehensive department store is one of the oldest department stores of Dashang group. Dalian shopping mall is the parent store of Dashang group, known as "the first store in Northeast China". Since 1998, Dashang group has gone out of Dalian. In large and medium-sized cities such as northeast China and North China, it has taken Fushun department store, Daqing department store, Mudanjiang department store, Harbin 100 department store and other old department stores into its own, imported the management mode of Dashang group, carried out reconstruction and expansion, improved its functions, adjusted its operation, made it a modern comprehensive department store, and strengthened it The leading position of Commerce in each city. Qiansheng is another new business name of Dashang group. It locates popular department stores and advocates new concepts of fashion. In January 2006, Qiansheng department store chain group was established, which together with New Mart chain and McLaren chain formed the main structure of the present and future development of department stores of Dashang group. Now, 19 stores have been opened, including Dalian Qiansheng department store, Fuxin Qiansheng department store and Chengdu Qiansheng department store. Nts is a new business name of Dashang group for speeding up the commercial construction of rural central town and improving the rural commercial circulation network. It is the abbreviation of "new town shop" in English and the new town shopping center in Chinese. The implication is to promote the process of rural urbanization, indicating that farmers will share the civilized achievements of modern commercial development like citizens, and will show vitality and vitality in the construction of new rural areas in China. Dashang supermarket is the new force of Dashang group. Since 1998, Dashang group has developed the new business form of supermarket. Through independent investment, construction and acquisition, it has made great progress along the way. It has 125 stores, which are distributed in 35 cities in 8 provinces and 12 chain stores on the Shenyang Dalian Expressway. As a new force of Dashang group, the supermarket group has established a powerful and efficient shop development system, purchase and distribution system, operation system, human resource training system and advanced information management system, and has gradually built a three-level modern commercial integrated shop network of city, county and township. With the characteristics of green marketing and the goal of creating a green chain supermarket, the supermarket group vigorously manages green food and guides green consumption, becoming a national "three green projects" demonstration enterprise. Dashang electrical appliances, one of the three largest electrical retailers in China, is a cross regional electrical appliance chain company rising rapidly after Gome and Suning. Relying on Dashang department store chain to operate high-end electrical appliances, it has opened nearly 100 chain stores, which is the "main channel" and "broadband network" for the sale of electrical appliances in Northeast China. It is rated as "the most influential retail of consumer electronics in China" Shang. Big business electrical appliances strengthen credit management and low price marketing, which is recognized by consumers as "a safe choice for life". Large commercial real estate is the largest commercial real estate in China's department store industry, which is made by commercial people. A number of mature and successful commercial real estate projects have been successfully developed and operated, such as the Dalian head office, Qingdao head office, Harbin head office, Dalian New Mart, Shenyang New Mart, Qiqihar New Mart and Anshan New Mart. Known as the real commercial real estate in the industry, it is the most potential commercial real estate in China in the future. Catering and entertainment is "a new industry with unlimited development of Dashang group". Dashang catering and entertainment company operates and manages catering and entertainment projects distributed in the New Mart shopping and leisure square, modern popular department stores and large-scale comprehensive supermarkets affiliated to the group. It is a new industry of Dashang group, involving beauty salons, fitness clubs, swimming pools, skating rinks, cinemas, flavor fast food, restaurants, pet shops and other projects. At present, the international famous chain brands such as one trillion Wade fitness club, Yongle cinema, SECCO coffee, 31 ice cream, KFC and McDonald's in the United States, Yoshino fast food in Japan, xianzhulin leisure catering and hanpei beauty in Taiwan have entered the stores of big business groups. Dalian Ruishi Hotel, a model of catering and entertainment chain, is a five-star hotel owned and operated by Dashang group. It not only boasts the beautiful scenery of green mountains, blue sea and blue sky, and the exquisite service beyond the expectation of guests, but also has a Chinese restaurant, a Feng Hong Kong restaurant, a Swiss cafe and the most pure Japanese restaurant. The talent team of Dashang Group continues to grow. In this big family, entrepreneurs from Japan, Taiwan and other places work together with entrepreneurs from all sides of the motherland to join the group to create a better tomorrow for the group. The group has more than 4300 people with bachelor's degree or above. A large number of young cadres have taken up leading positions at all levels. The group's personnel composition is more young, knowledgeable and professional. The infinitely developed Dashang group will continue to deepen and penetrate the "northeast store network", expand the "North China store network", go deep into the Central Plains, march into the west, further expand and strengthen, and strive to realize the great ideal of creating a world-renowned large company.

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