【Crocodile鳄鱼恤是哪个国家的品牌?】
鳄鱼恤五、六十年代以「恤衫专家」美誉打响名堂,其后产品种类渐趋多元化,男装、女装、童装、领带、内衣等应有尽有,更于一九七一年起在香港证券交易所上市,象征品牌业务推向高峰。坚毅不屈及不断进取的品牌精神及品质逐渐成为中国、香港、澳门三地消费者喜爱的品牌。
顾客出差的烦恼启发鳄鱼恤开发以「Urban Traveler 都市商旅」 为主调的产品系列,既保留传统端庄又加入适当的潮流元素,而且一衣多穿,令公干行装变得轻便,能适应不同气候和场合又不失庄重。
发展事业与家庭是近年对男性的另一挑战,在两者之间取得平衡更是成功男士的考验,鳄鱼恤亦深信,生活一切源自家,故开发商务与优闲风并重之产品,务求品牌能成为以家庭与事业并重之男士的必然之选,打造男士本色。
现时鳄鱼恤除了拥有自己的品牌包括男装及女外,亦于1980年取得法国产品香港代理,使「LACOSTE」成功打入本地市场。
英文翻译:In the 1950s and 1960s, crocodile T-shirt became famous as a "T-shirt expert". Since then, its products have become more and more diversified. Men's wear, women's wear, children's wear, tie, underwear and so on are all available. It has been listed on the Hong Kong Stock Exchange since 1971, and its symbolic brand business has reached a peak. The brand spirit and quality of perseverance and continuous improvement have gradually become the favorite brands of consumers in China, Hong Kong and Macao. The worry of customers' business trip inspired crocodile T-shirt to develop a product series with "urban traveler urban business trip" as the main theme, which not only retains the traditional modesty and adds appropriate trend elements, but also wears more than one garment, making the business suit lighter, able to adapt to different climate and occasions without losing solemnity. The development of business and family is another challenge to men in recent years. To achieve a balance between the two is the test of successful men. Crocodile fish shirt is also convinced that life comes from home. Therefore, it is necessary to develop products with equal emphasis on business and leisure style, so as to make brands become the inevitable choice of men with equal emphasis on family and career, and to build men's true colors. At present, apart from its own brands including men's wear and women's wear, crocodile T-shirt has also been the Hong Kong agent of French products in 1980, making "lacoste" successfully enter the local market.
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