【诚衣lativ是哪个国家的品牌？】

英文翻译：Lativ is a Taiwan online mail order clothing brand founded in 2007. It is based on the idea of UNIQLO's cheap fashion, but developed by online shopping rather than physical stores. The name comes from the abbreviation of lifeshouldbeattractiveinvariousway. In product planning, lativ relatively weakens the fashion design idea and emphasizes the detailed product quality. Its products mainly expand the annual long-term sales. Lativ never blindly pursues popular new products and does not follow the fashion design to add so-called fashion elements. Only in the color, version, printing and other aspects of adjustment. So we can focus our time and energy on clothing and operation. In order to ensure the quality and comfort of clothing, lativ actively visited large and small factories in the north to grasp the first pass of the production line. It is reported that 80% of them are made locally in Taiwan. Moreover, lativ does focus on the experience of consumers. In order to ensure that consumers will not shrink significantly after wearing, their clothes must be "washed" to truly control the quality of clothing from the details. The sales mode of online and offline sales channels cooperating with lativ is relatively broad: online and Taiwan Yahoo! Qimo cooperation, offline cooperation with various open-air auction activities. Lativ makes full use of the supermarket, convenience store and other sales systems including Taiwan 7-11. 80% of the promotion and promotion of latv's performance comes from the contributions of regular customers. 10% of them rely on advertising. In a relatively small number of advertising, lativ emphasizes the comprehensive utilization of advantageous media resources and the use of star endorsement effect for brand promotion. Unlike traditional e-commerce, which emphasizes "low price", lativ pays more attention to emotional appeal and communication with customers. In terms of language, it adopts a more emotional and affinity way of expression.

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