【HWAYA是哪个国家的品牌?】
安徽华洋啤酒股份有限公司,HWAYA,始于1980年,安徽省著名商标,专业从事啤酒、饮料研发、生产、销售的企业
安徽华洋啤酒股份有限公司,公司现位于宿州市循环经济示范园区内,占地358亩。公司始创于1980年,现有职工387人。专业从事啤酒的生产和销售。
面对激烈的啤酒市场竞争,华洋公司坚持从四个方面做强、做优、做久,保持企业稳定、健康的发展。
一、是把工艺、技术装备水平做强,使之达到国际水平。
从1980年建厂起,华洋公司就多次与国内食品发酵工程院校实施强强联合,1995年开始与德国啤酒专家合作,使华洋在科研、技术、生产上实现高点嫁接。目前华洋公司拥有专业技术人员186人,中高级职称专业人员30人。华洋公司2010投资3.8亿元兴建的 一期20万吨啤酒生产工程 ,不仅实现了生产控制的自动化,而且也代表着中国啤酒行业生产技术上的发展高度。科技进步使华洋插上了腾飞的翅膀。华洋公司目前在工艺、装备、检测手段、管理等方面都达到了国际水平。
二、是把品牌做强。公司视企业的质量管理为生命。“优良的品质,周到的服务,丰富的网络资源,出色的经销商队伍,忠实的消费群体”构建了华洋啤酒的市场竞争优势。
三、是把市场网络做强,掌握竞争中的主动权。为推进公司稳步发展,积极构建公司发展的金字塔:华洋公司在发展过程中,不断加强售后服务工作,强化企业的发展后劲,成立了“产品售后服务中心”,与消费者做好沟通交流,建立终端客户数据库维系现有客户,及时了解和掌握客户的经营动态和发展方向。
四、是重视企业文化建设和企业精神的培育。华洋公司把“诚信经营,永续发展”作为企业的经营理念,在企业发展中一贯坚持“讲诚信、重品质”的踏实作风。以优质打造销售天地,以诚信经营四海朋友。华洋人深知,只有对商家讲诚信,对消费者讲诚信,企业才有长远的未来。经过多年健康的发展。产品质量出众,风味独特,深受消费者欢迎,并畅销苏、鲁、豫、皖等几十个大中城市。
打造大企业,成就新辉煌。华洋公司高举发展民族工业大旗,按照“一业为主,相关发展”战略,向矿泉水、饮料等领域进军,培育新的经济增长点。年产40万吨的二期项目已经启动,放眼未来,产能40万吨,60万吨,华洋的宏大远景指日可待。
英文翻译:Anhui Huaya Beer Co., Ltd., hwaya, started in 1980 as a famous trademark of Anhui Province, an enterprise specializing in beer and beverage R & D, production and sales, Anhui Huaya Beer Co., Ltd. is now located in Suzhou circular economy demonstration park, covering an area of 358 mu. Founded in 1980, the company has 387 employees. Specializing in beer production and sales. In the face of fierce competition in the beer market, Huayang company insists on strengthening, optimizing and long-term development from four aspects to maintain the stable and healthy development of the enterprise. 1、 It is to strengthen the level of technology and equipment and make them reach the international level. Since the establishment of the plant in 1980, Huayang company has carried out strong alliance with domestic food fermentation engineering colleges and universities for many times. In 1995, Huayang began to cooperate with German beer experts, so that Huayang could achieve high grafting in scientific research, technology and production. At present, Huayang company has 186 professional and technical personnel and 30 professionals with middle and senior professional titles. In 2010, Huayang company invested 380 million yuan to build the first phase of 200000 tons beer production project, which not only realized the automation of production control, but also represented the development height of production technology in China's beer industry. The progress of science and technology has made Huayang take off. At present, Huayang company has reached international level in technology, equipment, testing means and management. 2、 To strengthen the brand. The company regards the quality management of the enterprise as its life. "Excellent quality, thoughtful service, rich network resources, excellent dealer team and loyal consumer group" have constructed the market competitive advantage of Huayang beer. Third, strengthen the market network and grasp the initiative in the competition. In order to promote the steady development of the company and actively build the pyramid of the company's development: Huayang company, in the process of development, has continuously strengthened the after-sales service work, strengthened the development potential of the enterprise, established the "product after-sales service center", made good communication with consumers, established the terminal customer database to maintain the existing customers, and timely understood and grasped the business dynamics and development direction of customers. 4、 It is to attach importance to the construction of enterprise culture and the cultivation of enterprise spirit. Huayang company regards "honest management and sustainable development" as the business philosophy of the enterprise, and always adheres to the practical style of "honesty and quality". To create a world of sales with high quality, to operate friends in good faith. Huayang people know that enterprises have a long-term future only when they are honest with businesses and consumers. After years of healthy development. The product quality is outstanding, the flavor is unique, deeply welcome by the consumer, and sells well in dozens of large and medium-sized cities such as Jiangsu, Shandong, Henan, Anhui, etc. Build a large enterprise and achieve new brilliance. Huayang company holds high the banner of developing national industry, advances to mineral water, beverage and other fields in accordance with the strategy of "one industry first, relevant development", and cultivates new economic growth points. The phase II project with an annual output of 400000 tons has been launched. Looking into the future, the production capacity is 400000 tons and 600000 tons. Huayang's grand vision is just around the corner.
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