【招商地产是哪个国家的品牌？】

招商局地产控股股份有限公司（简称"招商地产"）于1984年在深圳成立，是香港招商局集团三大核心产业之一的地产业旗舰公司，也是中国最早的房地产公司之一，国家一级房地产综合开发企业，是具备综合开发能力、物业品类丰富、社区管理完善的大型房地产开发集团，总资产达1092亿元。公司总部设于深圳，公司A股、B股在深圳证券交易所上市，B股在新加坡证券交易所第二上市。

招商地产因倡导“社区综合开发模式”、“绿色地产开发理念”、“全程服务体系”，被誉为中国地产界“城市运营”、“可持续发展”最早的实践者和成功典范。公司因合理的业务结构布局所带来的丰厚经常性利润，被誉为“最具抗风险能力的开发商”。

招商地产拥有的园区配套产业：招商局物业管理有限公司、招商供电公司，通过专业优质的服务能力，将产业链条延伸至房地产开发的其他领域，并不断追求对社会和客户的承诺，完善社区综合服务。

招商地产现已形成自身发展的核心价值体系：可持续发展的绿色生态开发理念、综合的社区资源整合开发能力、租售并举的产品结构形态、完善的全程服务体系，同时以优良的资金运作保证及招商局集团的大力支持，使招商地产不断赢得市场认同。

凭借公司治理模式与经营业绩，招商地产收获系列荣誉：2002-2012年连续跻身中国房地产上市公司TOP10，2004-2010年蝉联中国蓝筹地产企业称号。2010-2012年荣膺“年度中国最佳企业公民大奖”，2010年获评“中国绿色低碳地产领军企业”、“低碳先锋企业”，入选“巨潮南方低碳50指数样本股”，并荣登中国最具社会责任的房地产企业G20等权威榜单；在2012年获评“沪深A股综合价值TOP10”、“中国房地产可持续发展品牌典范”、“中国房地产公司品牌价值TOP10”和“中国责任地产TOP10”。

2012年，招商地产在18个城市有46个项目在售，实现销售额363.86亿元，同比增长约73%；净利润同比增长28%达33.18亿元；总资产首次上千亿元，约1092亿元；实现了15.19%的净资产回报率。招商地产累计出租物业面积876万平方米，在管物业管理面积1913万平方米。截至2012年底，累计开发面积逾2700万平方米。

2012年，招商地产抓住市场机会积极扩充具有区位及成本优势的项目资源，通过合作、收购等多种方式在深圳、天津、北京、上海、佛山、青岛等11个城市新增18个项目，获取项目资源391万平方米，其中权益面积304万平米。2012年，包括新增城市毕节、常州和哈尔滨，公司已进驻城市增至19个，项目数量达到75个。

招商地产在业界首倡绿色地产，开展绿色产品、绿色行动、绿色社区的系统规划和建设，同时关注社会发展、关注邻里友爱，努力推动社区文化建设，在所有社区内形成和谐、健康、具有深厚邻里亲情的社区氛围，并积淀为具有强烈归属感的“家在情在”居住文化。

公司背景：

招商局是中国民族工商业的先驱，创立于1872年晚清洋务运动时期。130余年来，曾组建了中国近代第一支商船队，开办了中国第一家银行、第一家保险公司等，开创了中国近代民族航运业和其它许多近代经济领域，在中国近现代经济史和社会发展史上具有重要地位。1978年，招商局独资开发了在海内外产生广泛影响的中国第一个对外开放的工业区--蛇口工业区，并相继创办了中国第一家商业股份制银行--招商银行，中国第一家企业股份制保险公司--平安保险公司等，为中国改革开放事业探索提供了有益的经验。

目前，招商局集团(简称招商局)是国家驻港大型企业集团，经营总部设于香港，业务主要分布于香港、内地、东南亚等极具活力和潜力的新兴市场，是中央直接管理的国有重要骨干企业，亦被列为香港四大中资企业之一。业务主要集中于交通运输及相关基础设施建设、经营与服务(港口、公路、能源运输及物流)、金融投资与管理（银行、证券、基金及基金管理、保险及保险经纪）、房地产开发与经营（房地产开发、租赁性物业及土地经营）等三大核心产业，在各细分市场处于领先地位。此外，招商局在工业（修船、海洋工程和集装箱制造）、贸易、科技产业投资等领域也有着雄厚的实力。

进入新世纪以来，招商局在新的发展战略的指导下，立志创造招商局历史上的第三次辉煌。2004-2008年，招商局连续五年被国务院国资委考核为中央A级企业。在2004-2006年任期考核中，招商局获国务院国资委授予“业绩优秀企业”称号。2009年底，招商局集团拥有总资产人民币2,687亿元，管理总资产人民币22,183.83亿元。2009年，集团成功地应对了金融危机，实现利润总额173.572亿元，上升了22.58%；实现母公司净利润96.25亿元，上升了12.06%。集团利润总额在央企的排名，今年又上升一位，至第7位，是中国民族企业参与世界竞争的重要力量。

招商局以其悠久的历史和雄厚的实力，在海内外工商界有着广泛的影响。

英文翻译：China Merchants real estate Holding Co., Ltd. (hereinafter referred to as "China Merchants real estate") was established in Shenzhen in 1984. It is a real estate flagship company of one of the three core industries of Hong Kong Merchants Group, and one of the earliest real estate companies in China. It is a national level comprehensive real estate development enterprise. It is a large-scale real estate development enterprise with comprehensive development ability, rich property categories and perfect community management The group has a total assets of 109.2 billion yuan. Headquartered in Shenzhen, the company's A-shares and B-shares are listed on the Shenzhen Stock Exchange, and B-shares are listed on the Singapore Stock Exchange. China Merchants real estate is known as the earliest practitioner and successful model of "urban operation" and "sustainable development" in China's real estate industry for advocating "community comprehensive development mode", "green real estate development concept" and "whole process service system". The company is known as "the developer with the most anti risk ability" because of the rich recurring profits brought by the reasonable business structure layout. The park supporting industries owned by China Merchants real estate: China Merchants Property Management Co., Ltd. and China Merchants power supply Co., Ltd. extend the industrial chain to other areas of real estate development through professional and high-quality service capabilities, and constantly pursue the commitment to society and customers, and improve community comprehensive services. China Merchants real estate has formed its own development core value system: sustainable development of green ecological development concept, comprehensive community resources integration and development ability, product structure form of both leasing and sales, perfect whole process service system. Meanwhile, with excellent capital operation guarantee and strong support of China Merchants Group, China Merchants real estate has won market recognition. By virtue of corporate governance mode and business performance, China Merchants real estate has won a series of Honors: from 2002 to 2012, it successively ranked among the top 10, 2004-2010 listed real estate companies in China and won the title of blue chip real estate enterprise in China. In 2010-2012, it won the "China's best corporate citizen award of the year", the "China's leading green low carbon real estate enterprise" and "low carbon pioneer enterprise" in 2010, and was selected as the "sample stock of the South China low carbon 50 index" of the tide, and was listed on the authoritative list of China's most socially responsible real estate enterprises such as G20; in 2012, it was rated as "the top 10 comprehensive value of Shanghai and Shenzhen A shares", "China's real estate sustainability" Develop brand model, top 10 brand value of China's real estate companies and top 10 responsible real estate in China. In 2012, China Merchants real estate had 46 projects on sale in 18 cities, achieving a sales volume of 36.386 billion yuan, a year-on-year growth of about 73%; a year-on-year growth of 28% in net profit of 3.318 billion yuan; a total assets of 100 billion yuan for the first time, about 109.2 billion yuan; and a return on net assets of 15.19%. The total rental property area of China Merchants real estate is 8.76 million square meters, and the property management area under management is 19.13 million square meters. By the end of 2012, the cumulative development area was over 27 million square meters. In 2012, China Merchants real estate seized the market opportunity to actively expand the project resources with location and cost advantages. Through cooperation, acquisition and other ways, 18 new projects were added in 11 cities, including Shenzhen, Tianjin, Beijing, Shanghai, Foshan, Qingdao, etc., obtaining 3.91 million square meters of project resources, including 3.04 million square meters of equity area. In 2012, including the newly added cities of Bijie, Changzhou and Harbin, the company has increased to 19 cities and 75 projects. China Merchants real estate advocates green real estate in the industry, carries out systematic planning and construction of green products, green actions and green communities, pays attention to social development and neighborhood friendship, strives to promote community cultural construction, forms a harmonious, healthy community atmosphere with deep neighborhood affection in all communities, and accumulates into a "home in love" residential culture with strong sense of belonging 。 Background: China Merchants Group is the pioneer of Chinese national industry and commerce, founded in 1872 during the Westernization Movement. Over the past 130 years, it has established the first commercial fleet, the first bank and the first insurance company in modern China, and created the national shipping industry and many other modern economic fields in modern China, which plays an important role in the economic and social development history of modern China. In 1978, China Merchants Group developed Shekou Industrial Zone, China's first industrial zone open to the outside world, which has a wide influence at home and abroad, and successively established China Merchants Bank, China's first commercial joint-stock bank, China's first enterprise joint-stock insurance company, Ping'an Insurance Company, etc., providing useful experience for China's reform and opening up. At present, China Merchants Group (hereinafter referred to as "China Merchants Group") is a large-scale enterprise group based in Hong Kong. Its business is mainly distributed in Hong Kong, the mainland, Southeast Asia and other emerging markets with great vitality and potential. It is an important state-owned backbone enterprise directly managed by the central government and listed as one of the four major Chinese enterprises in Hong Kong. The business is mainly concentrated in three core industries, namely, transportation and related infrastructure construction, operation and service (port, highway, energy transportation and logistics), financial investment and management (bank, securities, fund and fund management, insurance and insurance brokerage), real estate development and operation (real estate development, leasehold property and land management), leading in each market segment Status. In addition, China Merchants Group also has strong strength in industries (ship repair, ocean engineering and container manufacturing), trade, science and technology industry investment and other fields. In the new century, under the guidance of the new development strategy, China Merchants Group is determined to create the third brilliant in the history of China Merchants Group. From 2004 to 2008, China Merchants Group was assessed as a central class a enterprise by the state owned assets supervision and Administration Commission of the State Council for five consecutive years. In the term of office evaluation from 2004 to 2006, China Merchants Group was awarded the title of "outstanding performance enterprise" by the state owned assets supervision and Administration Commission of the State Council. At the end of 2009, China Merchants Group had total assets of 268.7 billion yuan and total assets under management of 2218.383 billion yuan. In 2009, the group successfully responded to the financial crisis, achieving a total profit of 17.357.2 billion yuan, up 22.58%; and a net profit of 9.625 billion yuan, up 12.06%. The group's total profit ranks among the central enterprises, rising one place this year to the seventh place, which is an important force for Chinese national enterprises to participate in the world competition. With its long history and strong strength, China Merchants Group has a wide range of influence in business circles at home and abroad.

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