【ACOME阿珂姆是哪个国家的品牌？】

生活，像一部连续剧，每个人的故事里都充满了跌宕的情节，如果全是室内场景，那这部电视剧就成了肥皂剧，可乐但不长久表现生活却总有遗憾，但如果加入了户外，那就是精彩的大片，五彩但不花哨，自由也能自在。ACOME就是这样的一个户外品牌年轻、健康、追求品位，注重亲情、友情、爱情，向往自由。为每个人的生活添加户外的色彩，为每个人的梦想增加自由的动力。从ACOME诞生的那一天起，做功能专业、设计时尚，适合大多数人生活的全系列户外运动服饰和装备品牌就成了ACOME一直坚持的目标。

研发力量、渠道铺设、品牌建设已经成为ACOME参与市场竞争的3个核心力量。ACOME强调国际最新科技成果和户外市场的实际需求结合，不断加强研发团队的实力，目前ACOME已经形成以品牌研发力量为中心，外围设计工作室为补充的星座研发结构，大量的设计信息资源和力量极大地提升了服装和装备类产品的设计。具有户外专业理念和时尚前沿思想的研发团队给全线产品带来更时尚的品味，将产品的专业性、功能性和时尚性进行完美的结合，让追求品味的户外爱好者享受与世界同步的新品。

渠道建设上，ACOME坚持深挖现有资源，大力拓展新渠道和探索新的模式，且将维护经销商利益作为品牌发展的基础之一，力求打造渠道的优势。而品牌建设作为ACOME长期发展的前提，也是ACOME目前重点投入的内容，不管是形象的提升，还是在消费者心目中品牌价值的营造，都将成为ACOME持续发展的关键环节。

ACMEGMBH德国公司于1999将其生产线移到中国，并与江苏鑫园集团联合成立ACOME(中国)户外野营用品有限公司，同时将大部分产品转到中国生产，日前只有鞋类在意大利生产，以适应全球化经济。

但ACME的研发中心始终在德国，因为欧洲的户外市场相对成熟，研发中心可以更加贴近市场，从而开发出功能性更强，样式更新颖，品质更可靠的户外产品来满足全球户外市场。

随着中国户外市场的发展，ACOME更加坚定地为中国户外消费者服务，ACOME在中国拥有经销商总计190多家，并占有相当的市场份额。

ACOME公司所有产品均在ACOME直属合资工厂生产，以保证其产品质量。由于ACOME(中国)有限公司直属合资工厂有着严格质量控制体系和现代化的流水生产线，同时ACOME的直属合资工厂为世界一流国际户外品牌生产他们的产品。

ACME(中国)有限公司制定了持久稳定的，植根于ACOME文化品牌的推广计划，并与著多户外网站和户外杂志联合推出了“走向户外，享受自然“的阿珂姆健康生活，成为了ACOME独树一帜的品牌文化。户外产品是多形多样的，强而精细的，美而适用的，但最终离不开功能，结构和品质的研发，推出ACOME产品，它会给你出门后同样拥有华贵而舒适的感觉。

AC0ME研发出极为流行家庭系列及户外附属用品，帐篷，睡袋，登山器具等。这些产品永远极为优良的品质和专业的户外设计ACOME和CRANDE产品是由江苏阿珂姆野营用品有限公司生产的，阿珂姆野营用品有限公司成立与1991年，是国内大型生产旅游帐蓬，军用帐篷，服装，各式背包，睡袋等其他旅游用品的生产企业，公司拥有进出口权。公司地处扬州西郊，现有员工2000多人，其中技术人员有300多人。公司占地面积320000平方米。公司的主要设备均来自日本，意大利等国。公司不断研发新的产品来满足使用者的更高的需求，但是高品质户外运动用品的需要及符合人体学，安全耐用，公司将继续研发新的户外产品不断发现和利用新材料及其它材料帮助提高产品的市场竞争力。

阿珂姆的新版英文标识已经由ACME变为ACOME，2010年阿珂姆以上海乐为体育有限公司做为新的市场运营平台，加大品牌营销及研发投入力度，国内市场份额迅猛增长，2011年阿珂姆更以全新的形象，更加专业的设计，展开全新的旅程。

英文翻译：Life, like a series, everyone's story is full of ups and downs. If it's all indoor scenes, then this TV series will become a soap opera. Coke will not show life for a long time, but there will always be regrets. But if you join in the outdoor, it's a wonderful blockbuster, colorful but not fancy, free and comfortable. Acome is such an outdoor brand that is young, healthy, pursuing taste, focusing on family, friendship, love and yearning for freedom. Add outdoor color to everyone's life, and add freedom power to everyone's dream. Since the day of acome's birth, it has been acome's goal to make a full range of outdoor sports clothing and equipment brands that are professional in function, fashionable in design and suitable for most people's lives. Research and development force, channel laying and brand building have become three core forces for acome to participate in market competition. Acome emphasizes the combination of the latest international scientific and technological achievements and the actual needs of the outdoor market, and constantly strengthens the strength of the R & D team. At present, acome has formed a constellation R & D structure with the brand R & D force as the center and the peripheral design studio as the supplement. A large number of design information resources and forces greatly improve the design of clothing and equipment products. The R & D team with outdoor professional concept and fashion cutting-edge ideas brings more fashionable taste to the whole line of products, perfectly combining the professionalism, functionality and fashion of products, so that outdoor enthusiasts pursuing taste can enjoy new products synchronized with the world. In terms of channel construction, acome adheres to the deep exploration of existing resources, vigorously expands new channels and explores new models, and takes maintaining the interests of dealers as one of the bases of brand development, striving to create the advantages of channels. As the premise of acome's long-term development, brand building is also the focus of acome's current investment. No matter how to improve the image, or how to create brand value in the mind of consumers, it will become the key link of acome's sustainable development. Acmegmbh Germany moved its production line to China in 1999, and established acome (China) outdoor camping supplies Co., Ltd. jointly with Jiangsu Xinyuan group. At the same time, most of its products were transferred to China for production. Only shoes were produced in Italy to adapt to the global economy. However, acme's R & D center is always in Germany, because the outdoor market in Europe is relatively mature, the R & D center can be closer to the market, so as to develop more functional, novel and reliable outdoor products to meet the global outdoor market. With the development of China's outdoor market, acome is more determined to serve China's outdoor consumers. Acome has more than 190 distributors in China, with a considerable market share. All products of acome are produced in acome's direct joint venture factory to ensure the quality of its products. Because acome (China) Co., Ltd. has a strict quality control system and modern production line, and acome's direct joint venture factory produces their products for world-class international outdoor brands. Acme (China) Co., Ltd. has formulated a long-term and stable promotion plan rooted in the acome cultural brand, and jointly launched the acome healthy life of "going outdoors and enjoying nature" with zhuduo outdoor website and outdoor magazine, which has become the unique brand culture of acome. Outdoor products are diversified, strong and fine, beautiful and applicable, but ultimately cannot be separated from the research and development of function, structure and quality. The introduction of acome products will give you the same luxurious and comfortable feeling after you go out. Ac0me has developed a very popular family series and outdoor accessories, tents, sleeping bags, climbing equipment, etc. Acome and crande products are produced by Jiangsu acome camping supplies Co., Ltd. which was founded in 1991. Acome camping supplies Co., Ltd. is a large-scale domestic manufacturer of tourism tents, military tents, clothing, various backpacks, sleeping bags and other tourism supplies. The company has the right of import and export. The company is located in the western suburb of Yangzhou, with more than 2000 employees, including more than 300 technicians. The company covers an area of 320000 square meters. The company's main equipment are from Japan, Italy and other countries. The company continues to develop new products to meet the higher needs of users, but the needs of high-quality outdoor sports products and meet the human body, safe and durable, the company will continue to develop new outdoor products and constantly find and use new materials and other materials to help improve the market competitiveness of products. Akom's new English logo has been changed from Acme to acome. In 2010, akom and Haile, as a new marketing operation platform, increased the investment in brand marketing and R & D, with a rapid growth in domestic market share. In 2011, akom launched a new journey with a new image and a more professional design.

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