【福临门是哪个国家的品牌？】

中粮米业是中粮集团下属上市公司—中国粮油（控股）有限公司（HK0606）的核心业务单元，是中国最大的大米加工和贸易企业之一，在国际和国内市场扮演着重要角色，是国家粮食宏观调控政策的具体执行者和中国大米贸易的主渠道。

中粮米业有60多年从事大米国际贸易的经验，在国际市场建立了良好的市场形象和健全的销售网络。作为全球的大米供应商，中粮米业将中国大米销售到世界上众多喜食大米的国家。至今累计出口大米8000多万吨，进口超过800万吨，建立了健全的国际贸易渠道，树立了良好的企业形象。通过大米进出口、国际援助等方式履行了国际义务。过去十年来，适应全球化需要，融进出口贸易、实业化为一体，建立和收购大米加工企业，研发新产品，建立了“工厂+贸易+品牌“的新商业模式，进一步增强市场竞争力和发展动力。

近几年来，我们秉承60年国际贸易优势和大米行业专业经验，全力打造稻米“全产业链”企业，进入水稻种植、稻谷收储、生产加工、产品研发、市场营销、品牌建设等更广领域。截至2011年底，相继在江西、黑龙江、吉林、辽宁、宁夏、安徽、江苏、湖南、湖北、四川等主产省展开战略布局，建立了贯通南北、连接东西的稻米加工链和物流供应链.截至2011年底，已投产项目8个，同期在建项目9个,合计产能400万吨。到2015年，预计可实现500万吨产能。

我们精选国内各地优质米种，打造了“福临门”、“五湖”、”东方明珠“等全国性大米品牌。“福临门”大米品牌被评为2008年“中国米面类理想品牌；2009、2010两年获得“大米”类商品市场综合占有率排名第一位；2010、2011年在“绿色营养健康－－品味2010、2011我最信赖的食品品牌”颁奖典礼上，福临门大米蝉联“最佳人气食品奖”、“最受信赖食品品牌大奖”。此外还建立培育了多个具有较强影响力的区域品牌。

中粮米业以“作中国大米行业的领先者”为目标，通过与客户之间密切的沟通和合作，致力研发、生产出真正满足客户需求的产品，帮助我们的客户实现利益最大化。

通过建立区域公司和加工企业带动，我们已经在全国各地建立广泛的市场网络和营销系统，众多实力强大、理念先进、信誉卓著的经销商队伍加盟携手，销售网络覆盖了大卖场、连锁店、超市、便利店、社区店和批发渠道，并与大型餐饮企业、食品企业建立战略客户关系，大力发展电商、品牌专卖店、团购等新兴渠道。

中粮米业将致力于为消费者提供好产品，为客户和合作伙伴创造长期卓越价值，引领和推动国内大米行业健康良性发展，践行企业使命，履行社会责任。”

发展历程

1952年，中粮开始了中国大米进出口贸易的探索之路

1993-1999年，中国大米出口取得历史性的突破，成为全球市场前5位的大米出口车

2001年，中粮集团大米部成立

2004年，大米部下属江西米业建成投产，成为中国唯一、亚洲最大、世界一流的蒸谷米加工厂

2006年，大米部正式进军大米国内销售市场

2007年，向国内市场引进日本大米，杨红总经理被评为中粮集团优秀经理人

2008年，大米部完成国内市场营销网络布局，中粮米业（大连）有限公司成立，与东北地区当地农民组建水稻专业合作社

2009年，建设全产业链稻米企业，成为上海世博会大米指定用米

英文翻译：COFCO rice industry is the core business unit of China Grain and oil (holding) Co., Ltd. (hk0606), a listed company of COFCO group. It is one of the largest rice processing and trading enterprises in China. It plays an important role in the international and domestic market. It is the specific executor of the national grain macro-control policy and the main channel of China's rice trade. COFCO rice industry has more than 60 years of experience in rice international trade, and has established a good market image and a sound sales network in the international market. As a global rice supplier, COFCO rice sells Chinese rice to many countries in the world that like to eat rice. Up to now, it has exported more than 80 million tons of rice and imported more than 8 million tons. It has established a sound international trade channel and established a good corporate image. It has fulfilled its international obligations through rice import and export, international assistance and other means. In the past decade, to meet the needs of globalization, we have integrated import and export trade and industrialization, established and purchased rice processing enterprises, developed new products, established a new business model of "factory + trade + brand", and further enhanced market competitiveness and development momentum. In recent years, adhering to 60 years of international trade advantages and professional experience in rice industry, we have made great efforts to build a rice "whole industry chain" enterprise, and entered into a wider range of fields such as rice planting, rice storage, production and processing, product research and development, marketing, brand building, etc. By the end of 2011, the strategic layout has been successively carried out in Jiangxi, Heilongjiang, Jilin, Liaoning, Ningxia, Anhui, Jiangsu, Hunan, Hubei, Sichuan and other major production provinces, and the rice processing chain and logistics supply chain connecting the north and the South and connecting the East and the West have been established. By the end of 2011, 8 projects have been put into operation, 9 projects under construction in the same period, with a total capacity of 4 million tons. By 2015, it is expected to achieve 5 million tons of production capacity. We have selected high-quality rice varieties from all over the country to create national rice brands such as "Fuling gate", "five lakes" and "Oriental Pearl". "Fulinmen" rice brand was rated as "China's ideal rice and noodle brand" in 2008; in 2009 and 2010, it won the first place in the overall market share of "rice" commodities; in 2010 and 2011, at the award ceremony of "green nutrition and health taste 2010 and 2011 my most trusted food brand", Fulinmen rice won the "best popular food Award" and "the most trusted food brand" Awards. In addition, a number of regional brands with strong influence have been established and cultivated. COFCO rice industry takes "being the leader of China's rice industry" as its goal. Through close communication and cooperation with customers, COFCO is committed to R & D and production of products that truly meet customers' needs and help our customers to maximize their interests. Driven by the establishment of regional companies and processing enterprises, we have established a wide range of market networks and marketing systems throughout the country. Many powerful, advanced and reputable distributors join hands. The sales network covers hypermarkets, chain stores, supermarkets, convenience stores, community stores and wholesale channels, and established strategic customers with large catering enterprises and food enterprises Household relationship, vigorously develop e-commerce, brand stores, group buying and other emerging channels. COFCO rice industry will be committed to providing good products for consumers, creating long-term outstanding value for customers and partners, leading and promoting the healthy and sound development of the domestic rice industry, fulfilling its corporate mission and fulfilling its social responsibility. " In 1952, COFCO began to explore the way of China's rice import and export trade. In 1993-1999, China's rice export made a historic breakthrough, becoming the top five rice export vehicle in the global market. In 2001, COFCO's rice department was established in 2004, Jiangxi rice industry under the rice department was put into operation, becoming the only rice processing plant in China, the largest in Asia and the first-class in the world in 2006 In 2007, the Ministry of rice officially entered the domestic rice sales market and introduced Japanese rice to the domestic market. General manager Yang Hong was rated as the excellent manager of COFCO group in 2008. The Ministry of rice completed the domestic marketing network layout, COFCO rice (Dalian) Co., Ltd. was established, and a professional rice cooperative was established with local farmers in the East and north of China in 2009 to build a rice enterprise in the whole industry chain Designated rice for Shanghai World Expo

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