我要投票 美伊Maylee在珠宝首饰行业中的票数:227
· 外 推 电 报 ·
2025-04-03 15:26:07 星期四

【美伊Maylee是哪个国家的品牌?】

美伊Maylee是什么牌子?「美伊Maylee」是 北京汇仁力达首饰有限公司 旗下著名品牌。该品牌发源于北京市,由创始人陈汉义在2000-05-11期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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Maylee美伊于2000年诞生,以“中国风”品牌个性,中西合璧的设计理念和精湛工艺赢得广泛赞誉;美伊因专注而专业,已发展成为中国玉时尚化领域成熟的“玉石文化品牌”, 15年来,一直专注玉文化的现代时尚演绎和传播,专注于中国传统玉石时尚化的工艺研发和产品设计,拥有数量庞大的忠实消费者。

“美由心生 伊人如玉” ,是Maylee美伊的广告语,也是品牌永续追求的核心价值, 它精彩地诠释了美的真谛,真正的美是集品德、气质、修养于内心,并由内而外地散发出温润人心的优雅气息。

北京汇仁力达首饰有限公司,是中国玉石珠宝首饰领域较具创新理念的企业之一,15年来一直专注于玉石时尚化演绎和现代玉石消费文化的开发与推广,在时尚玉石的产品开发、加工制造、营销策略、商业模式。

北京汇仁力达首饰有限公司于2000年在北京创立,2006年与美国PAJ珠宝集团合资经营,在外方合资伙伴下属的国际化大型珠宝首饰工厂设有专业化成品首饰生产线和玉石加工厂,具备年新版开发能力800款,生产金镶玉珠宝6万件,银镶玉首饰30万件,半成品玉石裸石50万粒的加工制造能力。出色的制造装备和国际化的加工制造工艺生产出了高品质的产品。

北京汇仁力达首饰有限公司拥有一支具有专业化经验的“玉石时尚化”设计研发团队,由品牌创始人亲自担任设计总监,立足于中国时尚玉文化珠宝首饰的原创设计和研发,对和田玉、玛瑙等玉石材料在珠宝化和饰品化领域的应用开展了长达12年的研究和探索,取得了一系列成功商业化的落地成果,对已有8000年历史的中国传统玉石产品的革新产生了积极促进和影响。

北京汇仁力达首饰有限公司通过颠覆性的创新举措,真正打通了古老玉石文化与现代消费需求之间的通道,培育和推广了与时俱进的“现代和田玉消费文化”,公司已经成为中国珠宝首饰市场“时尚中国风”概念的实践者。

2015年,公司针对珠宝首饰市场发生的重大演变,启动 “双品牌+全品类,时尚中国玉”的经营战略和“O2O+分销”新运营模式,对Maylee美伊和东方瑞璐品牌实行以“互联网+”概念为核心的全品类集成化运营,打造颇具中国特色的“时尚玉文化珠宝首饰消费集成店”,并且覆盖线上与线下渠道,以完整的品类,宽泛的价格带,丰富的款式,好的体验服务来满足中国广大消费者对时尚玉文化日益增长的消费需求。


英文翻译:Maylee Meiyi was born in 2000, and won wide praise for its "Chinese style" brand personality, Chinese and Western design concept and exquisite workmanship. Meiyi has developed into a mature "jade culture brand" in the field of Chinese jade fashion, focusing on the modern fashion interpretation and communication of jade culture for 15 years, focusing on the research and development of Chinese traditional jade fashion technology and Product design, with a large number of loyal consumers. "Beauty comes from the heart, like jade", is the advertising language of Maylee Meiyi, and also the core value of the brand's sustainable pursuit. It brilliantly explains the true meaning of beauty. The real beauty is the combination of moral character, temperament, cultivation in the heart, and from the inside to the outside, it exudes the elegant atmosphere of warm people. Beijing huirenlida Jewelry Co., Ltd. is one of the enterprises with more innovative ideas in the field of jade jewelry in China. For 15 years, it has been focusing on the fashion interpretation of jade and the development and promotion of modern jade consumption culture, as well as the product development, processing and manufacturing, marketing strategies and business models of fashion jade. Beijing huirenlida Jewelry Co., Ltd. was founded in Beijing in 2000. In 2006, it established a joint venture with PAJ jewelry group of the United States. It has set up a specialized finished jewelry production line and jade processing factory in the international large jewelry factory under the foreign joint venture partner. It has the annual development capacity of 800 models, producing 60000 pieces of gold inlaid jade jewelry, 300000 pieces of silver inlaid jade jewelry and 500000 pieces of semi-finished jade bare stone Processing and manufacturing capacity of particles. Excellent manufacturing equipment and international processing and manufacturing process produce high-quality products. Beijing huirenlida Jewelry Co., Ltd. has a professional "jade fashion" design and development team, with the founder of the brand as the design director in person. Based on the original design and research and development of Chinese fashion jade culture jewelry, it has carried out 12 years of research and Exploration on the application of Hetian jade, agate and other jade materials in the field of jewelry and jewelry A series of successful commercialization achievements have been achieved, which have positively promoted and influenced the innovation of Chinese traditional jade products with a history of 8000 years. Beijing huirenlida Jewelry Co., Ltd. has really opened the channel between the ancient jade culture and the modern consumption demand through the subversive innovation measures, cultivated and promoted the "modern Hetian jade consumption culture" which keeps pace with the times. The company has become a practitioner of the concept of "fashionable Chinese style" in the Chinese jewelry market. In 2015, the company launched a new business mode of "double brand + whole category, Fashion China jade" and launched a new O2O+ distribution mode. Aiming at the great changes in the jewelry market, we launched the integrated operation of the Maylee and the East RuiRu brand, taking the concept of "Internet plus" as the core, and built a China characteristic "Shi Shangyu culture jewelry consumer integration shop". And it covers online and offline channels, with complete categories, wide price band, rich styles and good experience services to meet the growing consumer demand of Chinese consumers for fashion jade culture.

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