【HEAD海德是哪个国家的品牌？】

创始于1950年奥地利，世界知名的运动用品制造商，在业界享有 网球运动的代名词 的美誉。

HEAD自1994年起成为ATP官方指定用球、网球拍和网球包制造商，赞助网球大师杯（TMC）、ATP大师系列赛（AMS）。HEAD网球的新型材质、稳定性能，确实提升参赛选手竞技水平及比赛观赏性，HEAD与ATP共同推进世界网球运动的发展，全球无以计数的运动健将与爱好者们受益匪浅。 

2006年43%的ATP巡回赛使用HEAD或Penn品牌的ATP官方指定网球 

53%的欧洲巡回赛使用HEAD或Penn品牌的ATP官方指定网球 

40%的北美巡回赛使用Penn的ATP官方指定网球   

HEAD全力支持中国网球运动

2007年，HEAD 公司正式授权佩雷罗（福建）体育用品有限公司为中国大陆地区的品牌代理商与授权商。佩雷罗的使命是通过代理和经营国际知名运动品牌，以“来源于运动，时尚的演绎，回归到生活”为理念，将国际运动时尚带到中国。佩雷罗将在中国市场引入HEAD全系列服装、鞋类、器材等产品，让中国消费者都能享受高品质的运动产品与服务。

国际化的卖场空间   HEAD终端卖场融合时尚、网球、品牌文化，特别引进国际资源，由欧洲空间设计机构全程贴身服务，一对一地进行独立店面设计，通过科学规划与设计，HEAD终端将成为发布HEAD品牌及产品的资讯平台，并成为HEAD品牌与消费者深度沟通的窗口，同时还将带给中国消费者更具时代感、更生动的品牌体验。

优异的购物环境

HEAD终端卖场主要由独立专卖店、商场店中店及商场专厅构成，为了让HEAD国际化的品牌形象充分在中国落地，从HEAD中国每个店的设计、装修到货品的陈列都由HEAD上海总部的专职人员按照HEAD的国际标准进行，目的就是要让所有的中国消费者体验优异的购物环境。

专业的形象包装

HEAD在全国包装了数十家网球场、羽毛球场和俱乐部，通过挡风网、球网、户外广告、工作人员服装等形式全方位对球场进行包装，在网球人群中进一步扩大HEAD的品牌影响力。

英文翻译：Founded in 1950 in Austria, the world-famous sporting goods manufacturer, in the industry has a synonymous tennis reputation. Head has been the official manufacturer of balls, tennis rackets and tennis bags designated by ATP since 1994, and has sponsored the Tennis Masters Cup (TMC) and ATP Masters Series (AMS). The new material and stable performance of head tennis really improve the competitive level and the ornamental of competitors. Head and ATP jointly promote the development of world tennis, and countless athletes and enthusiasts around the world benefit greatly. In 2006, 43% of the ATP tournaments used head or Penn brand ATP official designated tennis; 53% of the European tournaments used head or Penn brand ATP official designated tennis; 40% of the North American tournaments used Penn's ATP official designated tennis head to fully support China's tennis in 2007. Head company officially authorized perero (Fujian) Sporting Goods Co., Ltd. as the brand representative in mainland China Agent and authorizer. Perero's mission is to bring international sports fashion to China by acting for and managing international famous sports brands, with the concept of "from sports, fashion interpretation, back to life". Perero will introduce a full range of head clothing, footwear, equipment and other products in the Chinese market, so that Chinese consumers can enjoy high-quality sports products and services. International store space: head terminal store integrates fashion, tennis and brand culture, especially introduces international resources, and is closely served by European space design institutions in the whole process. It is designed one-to-one in an independent store. Through scientific planning and design, head terminal will become an information platform for the release of head brand and products, and a window for the in-depth communication between head brand and consumers It will also bring Chinese consumers a more contemporary and vivid brand experience. The excellent shopping environment head terminal store is mainly composed of independent exclusive stores, stores in stores and special halls in stores. In order to make the international brand image of head fully land in China, the design and decoration of each store in head China and the display of goods are carried out by the full-time staff of head Shanghai headquarters in accordance with the international standards of head. The purpose is to make all Chinese consumers experience excellent experience Shopping environment. The professional image packaging head has packed dozens of tennis courts, badminton courts and clubs across the country. Through the wind screen, ball net, outdoor advertising, staff clothing and other forms of all-round packaging of the court, further expand the brand influence of head among the tennis crowd.

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