【GoldenMouse金鼠是哪个国家的品牌？】

张家港市易华塑料有限公司始建于1989年，1999年改为股份制企业，经过20多年的不懈发展，目前公司拥有老厂区、二厂区、三厂区三个生产基地，总占地面积260多亩，是国内规模最大的PVC塑料地砖片材生产厂家之一，目前公司拥有总资产2亿多元，员工1500多人，各类技术人员100多人，压机103台，月生产能力达400万㎡。2013年公司年销售超10亿，出口超1亿美金，产品销往中国、欧美、中东、亚太等30多个国家和地区，是美国家得宝、英国百安居、法国乐花梅兰、香港伟德仕等国际知名建材公司的金牌供应商。易华拥有多项国家专利，其中“金鼠”牌塑料地砖荣获国家轻工部A级产品称号及国家建材行业优质产品，“金鼠”品牌被评为“江苏省著名商标”、塑料地砖产品被评为“江苏省名牌产品”、“江苏省质量和信用产品”和“江苏重点培育和扶持出口名牌”，“中国弹性地板行业十大品牌”，金鼠品牌连续多年上榜塑胶地板十大品牌，也是唯一一家国产品牌、片材品牌。目前公司是中国绿色家居建材品牌百强企业、中国建筑装饰装修材料协会弹性地板专业委员会轮值会长单位、上海市化学材料协会地面铺装材料分会执行副会长单位，也是半硬质聚氯乙烯块状地板（简称PVC块状地板）国家标准起草单位之一。

易华先后通过了ISO9001质量管理体系认证、ISO14001国际环保体系认证、OHSAS18001职业健康安全体系认证、欧洲标准的CE认证和中国船级社认证，为产品更好的打入国际市场开辟了绿色通道。

易华的成功得益于企业文化，易华人坚信文化是一个企业的生命力与领跑点。着力打造学习型企业，建立在各类文体活动基础之上坚信“以人为本”理念；依托例会制度、月度经济分析会制度和《易华家园》进行讨论学习，开展全身心投入工作、忘我的工作、创造性的工作三种工作态度，塑造三种工作精神（学习是一种精神追求，学习是一种工作责任，学习是一种生活态度），从而提升个人综合素质，积极参与到企业生产经营当中。如此凭借对市场机会的把握和自身吃苦耐劳的毅力，以诚信的企业经营理念，易华充分发挥质量优势和规模优势，在几年内得到了飞速发展，以每年较大增幅壮大实力，特别是自营出口几年来一直列居国内同行第一。

为进一步稳固企业实力，增强发展后劲，一方面，公司重视销售网络的健全，重点监管和扶持专卖店经营；积极调整销售策略，进行企业VI设计，塑造全新企业形象，与世界接轨。另一方面，易华加大投入，完善生产工艺，调整产品结构，增大具有高附加值商用地砖的生产和开发；建设第三生产基地，加大人才的引进力度，全力开发木塑地板等具有高技术含量和自主知识产权的新产品，不断寻求新的经济增长点和市场空白点。此外，易华还重视PVC人造革的稳步延伸，拓展PVC人造革产品市场，开发新产品，逐步达到一定规模，从而形成地砖、人革齐头并进的良好态势。

与此同时，易华多年来积淀的核心企业文化贯彻始终，“企业增效，员工增收”、“有情领导，无情管理”把企业利益与员工利益联系起来，把人性关爱与制度约束结合起来，对易华人而言，易华已经不仅仅是企业的名字，更是自己的家园。

英文翻译：Zhangjiagang Yihua Plastic Co., Ltd. was founded in 1989 and changed into a joint-stock enterprise in 1999. After more than 20 years of unremitting development, the company now has three production bases, namely the old plant, the second plant and the third plant, with a total area of more than 260 mu. It is one of the largest PVC plastic floor tile manufacturers in China. At present, the company has a total assets of more than 200 million yuan, more than 1500 employees and various types of enterprises More than 100 technicians, 103 compressors, monthly production capacity of 4 million ㎡. In 2013, the company's annual sales exceeded 1 billion and exports exceeded 100 million US dollars. Its products are sold to more than 30 countries and regions including China, Europe and the United States, the Middle East, Asia Pacific, etc. it is a gold supplier of internationally renowned building materials companies such as home depot in the United States, Boanju in the United Kingdom, Yuehua Meilan in France, and Weide Shi in Hong Kong. Yihua has a number of national patents, among which "golden mouse" brand plastic floor tiles have won the title of class a product of the Ministry of light industry of the people's Republic of China and high-quality products of the national building materials industry, "golden mouse" brand has been rated as "famous trademark of Jiangsu Province", plastic floor tiles products have been rated as "famous brand products of Jiangsu Province", "quality and credit products of Jiangsu Province", and "key cultivation and support of export famous brands of Jiangsu Province", "China" Among the top ten brands in the resilient flooring industry, "golden mouse" has been listed as the top ten brands in the plastic flooring industry for many years, and is also the only domestic brand and sheet brand. At present, the company is one of China's top 100 green home building materials brands, the rotating chairman unit of the resilient floor professional committee of China Building Decoration Materials Association, the executive vice chairman unit of the floor paving materials branch of Shanghai Chemical Materials Association, and one of the drafting units of the national standard for semi-rigid PVC block floor (PVC block floor for short). Yihua has successively passed ISO9001 quality management system certification, ISO14001 international environmental protection system certification, OHSAS18001 occupational health and safety system certification, CE certification of European standards and China Classification Society certification, opening up a green channel for products to better enter the international market. The success of Yihua benefits from the corporate culture, which Yihua firmly believes is the vitality and leading point of an enterprise. We should strive to build a learning enterprise and firmly believe in the "people-oriented" concept on the basis of all kinds of cultural and sports activities; rely on the regular meeting system, monthly economic analysis meeting system and "Yihua home" to discuss and learn, carry out three working attitudes, namely, dedication to work, selfless work and creative work, and shape three working spirits (learning is a spiritual pursuit, learning is a spiritual pursuit It is a kind of life attitude to work responsibility and study, so as to improve the comprehensive quality of individuals and actively participate in the production and operation of enterprises. So relying on the grasp of market opportunities and their own hard-working perseverance, with the business philosophy of integrity, Yihua gives full play to its quality and scale advantages, and has achieved rapid development in a few years. With a large annual growth rate, Yihua has grown its strength, especially its self-supporting export has been ranked first in the domestic industry for several years. In order to further consolidate the strength of the enterprise and enhance the development momentum, on the one hand, the company attaches great importance to the sound sales network, focuses on supervision and support of franchise store operation; actively adjusts the sales strategy, carries out the VI design of the enterprise, shapes a new corporate image, and integrates with the world. On the other hand, Yihua increased investment, improved production technology, adjusted product structure, and increased the production and development of commercial floor tiles with high added value; built the third production base, increased the introduction of talents, and made every effort to develop new products with high-tech content and independent intellectual property rights, such as wood plastic flooring, and constantly sought new economic growth points and market gaps. In addition, Yihua also attaches importance to the steady extension of PVC artificial leather, expands the market of PVC artificial leather products, develops new products, and gradually reaches a certain scale, so as to form a good situation of simultaneous development of floor tiles and human leather. At the same time, the core corporate culture accumulated by Yihua over the years has always been implemented, "enterprise efficiency, employee income increase", "passionate leadership, ruthless management", which links enterprise interests with employee interests, and combines human care with system constraints. For Yihua, Yihua is not only the name of the enterprise, but also its own home.

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