【王守义是哪个国家的品牌?】
驻马店市王守义十三香调味品集团有限公司前身是驻马店市兴隆堂十三香调味品有限公司,由王守义先生始创于1984年,生产经营王守义十三香系列清真调味品。十三香清真调味品的产生,得益于中华五千年的饮食文化中“衣食同源”、“药膳同源”的历史沉积,发扬于驻马店这块自古就有“天中”之称的中原宝地。
80年代初期,王银良(王守义之子)萌发了创业的念想,和父亲商量重新把“十三香”做起来。最初,采用过去的老办法,“十三香”调味料用纸包包成小包,每包都盖上刻有“十三香”的四方印章和“王守义”自己的印章;盖了印章就有了字号,可以包退包换,信誉有了保证。由于王守义父子坚持以“童叟无欺、物美价廉、取信守义”的经营之道,短短一年中就使人们接受了“十三香”这个品牌,并迅速的占领了市场。从此,王守义十三香调味品扎根于天中大地。
驻马店市王守义十三香调味品集团有限公司是一家以调味品生产销售为主营业务,同时兼营彩印、包装材料等辅业的综合性调味品企业。二十八年来,公司由小到大,由弱到强,目前已发展为拥有4个产品主车间、4个产品分车间、1个技术开发中心,拥有先进的生产技术和设备的大型调味品集团,是全国最大的香辛料调味品生产企业。目前,公司总占地面积270余亩,建筑面积15万平方米,员工1200余人,总资产5.3亿元。2011年,销售额达10.4亿元,上交利税8002万元,实现利润总额6923.5万元,年产各种调料达6万余吨。
公司自创建以来,以“创造一流企业,缔造一流品牌”为目标,坚持“抓质量、树名牌、守信誉、为顾客”的经营理念,以市场为导向,以营销为动力,以质量为保障,走技术产业化道路,打造一支优秀的人才队伍,拥有强大的产品开发能力。公司于2000年顺利通过ISO9000质量体系认证;2009年公司又率先引入了卓越绩效管理评价模式,时刻保持企业管理的先进性,成功实现了与国际质量管理水平的接轨。
目前公司产品除“王守义十三香”调味料外,又开发了“麻辣鲜调料”、“包子饺子调料”、“炖肉料”、“鸡精”、“炖鸡料”、“炖鱼料”、“炸鸡料”等200多种规格的清真调味品。同时,公司还精心设计了瓶、听、礼品袋、礼品箱等多种包装,多层次、多界面的满足广大消费者的需求。目前,王守义十三香系列清真调味品,畅销全国30多个省市,是深受广大消费者喜爱的高知名度、高美誉度产品,在全国香辛料调味品行业中处于领军地位。“王守义”和“十三香”商标均被国家商标局认定为中国驰名商标,“十三香”产品还曾获得中国名牌产品、河南名优产品、消费者最喜爱最放心调味品等多个荣誉。公司还先后荣获“中国调味品著名品牌企业20强”、“河南省旅游产品定点生产企业”、“中国调味品行业复合调味品十强品牌企业”、“国家级扶贫龙头企业”、“河南省农业产业化优秀龙头企业”、“中国最具影响力食品企业/品牌”、“中国香辛料调味品产业领导品牌”等荣誉称号。2011年3月,“王守义”商标被国家商务部认定为“中华老字号”。
经过十三香人28年的努力奋斗,“王守义十三香”这个民族品牌已深入到千家万户,已经成为广大消费者心中的放心品牌。展望未来,面对新形势、新任务,摆在十三香公司面前的工作仍然艰巨而繁重。在董事长王银良的带领下,全体十三香人将团结奋进,锐意进取,在新世纪曙光的辉映下,正以昂扬的斗志、整齐的步伐,走向更加璀璨辉煌的明天!
英文翻译:Zhumadian wangshouyi shishixiang seasoning Group Co., Ltd., formerly known as Zhumadian xinglongtang shishixiang seasoning Co., Ltd., was founded by Mr. Wang Shouyi in 1984 to produce and operate the series of halal seasonings of wangshouyi shishixiang. Thirteen fragrant halal condiments are originated from the historical deposition of "food and clothing homology" and "medicine and diet homology" in Chinese food culture for five thousand years, and developed in Zhumadian, a treasure land in the Central Plains known as "Tianzhong" since ancient times. In the early 1980s, Wang yinliang (the son of Wang Shouyi) conceived the idea of starting a business, and discussed with his father to make "Thirteen joss sticks" again. At first, using the old method in the past, the "Thirteen spices" seasoning was wrapped in paper into small packets, each of which was stamped with four seals engraved with "Thirteen spices" and "Wang Shouyi's" own seal; when the seal was stamped, the brand name was available, which could be returned and exchanged, and the reputation was guaranteed. Because Wang Shouyi's father and son insist on the management way of "no fraud, good quality and low price, trustworthiness and justice", in just one year, they have made people accept the brand of "Thirteen joss sticks" and quickly occupy the market. Since then, Wang Shouyi's thirteen spices have taken root in the sky and the earth. Zhumadian wangshouyi ShiSanHang condiment Group Co., Ltd. is a comprehensive condiment enterprise mainly engaged in condiment production and sales, and also engaged in color printing, packaging materials and other auxiliary industries. In the past 28 years, the company has grown from small to large, from weak to strong. At present, it has developed into a large-scale condiment group with 4 main product workshops, 4 sub product workshops, 1 technology development center, advanced production technology and equipment. It is the largest condiment production enterprise in China. At present, the company covers a total area of more than 270 mu, a construction area of 150000 square meters, more than 1200 employees, and a total asset of 530 million yuan. In 2011, the sales volume reached 1.04 billion yuan, the profit and tax paid was 80.02 million yuan, the total profit was 69.235 million yuan, and the annual output of various seasonings reached over 60000 tons. Since its establishment, the company has taken "creating first-class enterprises, creating first-class brands" as its goal, adhered to the business philosophy of "focusing on quality, building famous brands, keeping reputation and serving customers", guided by the market, driven by marketing and guaranteed by quality, followed the road of technology industrialization, built an excellent talent team and possessed strong product development ability. In 2000, the company passed the ISO9000 quality system certification successfully. In 2009, the company took the lead in introducing the evaluation mode of excellent performance management, and kept the advanced nature of enterprise management at all times, and successfully realized the integration with the international quality management level. At present, in addition to the "Wang Shouyi thirteen spices" seasoning, the company has developed more than 200 specifications of halal seasoning, such as "spicy fresh seasoning", "baozi dumpling seasoning", "stewed meat material", "chicken essence", "stewed chicken material", "stewed fish material", "fried chicken material". At the same time, the company also carefully designed bottles, listening, gift bags, gift boxes and other packaging, multi-level, multi-interface to meet the needs of consumers. At present, Wang Shouyi's thirteen fragrance series halal condiments are popular in more than 30 provinces and cities across the country. They are well-known and well-known products loved by consumers. They are in the leading position in the national spice condiment industry. "Wang Shouyi" and "ShiSanHang" are both recognized as China's famous trademarks by the State Trademark Office, and "ShiSanHang" products have won many honors such as China's famous brand products, Henan famous and excellent products, and consumers' favorite and most reassuring condiments. The company has also successively won the titles of "top 20 famous brand enterprises of Chinese condiment", "designated production enterprises of tourism products in Henan Province", "top 10 brand enterprises of compound condiment in Chinese condiment industry", "national poverty alleviation leading enterprise", "excellent leading enterprise of agricultural industrialization in Henan Province", "the most influential food enterprise / brand in China", "Chinese spice condiment industry" "Leading brand" and other honorary titles. In March 2011, "Wang Shouyi" trademark was recognized as "China time honored brand" by the Ministry of Commerce. After 28 years of hard work, the national brand of "wangshouyi shishixiang" has penetrated into thousands of households and has become a reassuring brand in the hearts of consumers. Looking forward to the future, facing the new situation and tasks, the work in front of ShiSanHang company is still arduous and arduous. Under the leadership of chairman Wang yinliang, all the thirteen fragrance people will unite and forge ahead. Under the light of the new century, they are marching towards a brighter and more brilliant tomorrow with high morale and orderly pace!
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