【LongFor龙湖地产是哪个国家的品牌？】

龙湖集团1993年创建于重庆，发展于全国，业务涉及地产开发、商业运营、物业服务、长租公寓等领域。

2009年，龙湖地产有限公司（股份代码：960）于香港联交所主板上市。截至目前，集团拥有雇员18，000余人，业务遍布中国长三角、西部、环渤海、华南和华中32个城市，累计已开发项目超过200个，已开发面积7482万平方米，待开发土地储备约5002万平方米。2017上半年合同销售额926.3亿元人民币。

自1997年开发住宅项目重庆龙湖花园南苑以来，龙湖逐渐形成了高周转、复合性地产开发能力，累计已销售别墅、洋房、高层、公寓、写字楼、商铺等各业态产品超20万套，发展出了“香醍”、“原著”、“滟澜”等经典产品品牌。

作为中国较早的购物中心开发商之一，龙湖从事商业地产运营已17年，先后发展出都市型购物中心“天街”、社区型购物中心“星悦荟”和高中端家居生活购物中心“家悦荟”三个业态品牌。目前集团已开业商场达25个，开业建筑面积约203万平方米，已合作商户3800家，战略合作品牌近200家。2017年上半年开业商场总客流量达1.4亿人次。龙湖将地产开发“精细化”的基因移植于商业运营，专注于打造家和办公室外的好去处。龙湖未来将稳步增持商业，并计划用5-10年的时间，使投资性物业营收成为集团新的业务增长极。

龙湖物业成立于1997年，通过香港品质保障局ISO9001认证，业务涉及社区管理、公用设施养护、家政服务、绿化石材养护、房地产经纪等领域，目前服务超过90万户业主，管理面积1.05亿平方米，分布于30个城市。龙湖物业秉承“满意+惊喜”的服务理念，专注于打造客户心中的好帮手，业主满意度连续8年保持在90%以上。

龙湖善待你一生        

龙湖积极响应“购租并举”，布局长租公寓业务，已成为集团四大主航道业务。龙湖长租公寓“冠寓”主力目标客群定位于20-35岁的年轻人，营造“我家我自在”的租住体验，预计至2017年底，龙湖冠寓将覆盖全国16个城市，开业房间数将超过15000间，至2020年租金收入超过20亿元。  

龙湖不仅向客户提供优质的产品和服务，还坚持以优秀企业公民角色自觉承担社会责任，专注于住房保障、扶贫救灾、生态环保、公民教育、就业促进、和谐社区等公益事业。作为房地产行业一份子，龙湖积极参与保障性住房建设，目前已累计建成各类保障房约15,000套，建筑面积约150万平方米。此外，集团已形成“龙湖年货”等特色公益品牌，每年持续开展扶贫济困活动。龙湖通过与政府合作、提供职业培训以及商业基金，迄今已累计帮助3万余人解决了就业问题，龙湖物业培训学校免费向社会输送了超过8,000名专业技能人才。截至目前，龙湖慈善公益事业投入已累计超过3亿元人民币。  

在 “追求卓越”、“人文精神”、“研究精神”、“信任/共赢”、“企业家精神”这五项核心价值观的支撑下，龙湖建立起职业经理人化的现代企业管理制度。配合公司的迅速成长，龙湖通过提供完善的个人发展计划、具有竞争力的薪酬激励和企业文化吸引来自各行业的优秀人才，充实管理团队，目前已形成“仕官生”、“绽放”、“点将”、“商业CS” 等多层次人才招聘和发展体系，为行业培养了大批具有企业家精神的职业经理人。

从2005年起，龙湖秉承“区域聚焦、多业态”战略，开启全国化发展——由西向东、由北向南，从核心经济圈的中心城市辐射到周边城市，利用业态和区域的双重平衡来实现可持续的发展。自2011年以来，集团开始了以“优土储、强运营、控成本、持商业、精团队”为关键词的战略转型。

英文翻译：Longhu group was founded in Chongqing in 1993 and developed nationwide. Its business covers real estate development, commercial operation, property service, long-term apartment and other fields. In 2009, Longhu Real Estate Co., Ltd. (Stock Code: 960) was listed on the main board of Hong Kong stock exchange. Up to now, the group has more than 18000 employees, covering 32 cities in the Yangtze River Delta, Western China, Bohai rim, South China and central China, with more than 200 developed projects, 74.82 million square meters of developed area and about 50.02 million square meters of land reserves to be developed. In the first half of 2017, the contract sales reached 92.63 billion yuan. Since the development of Chongqing Longhu garden Nanyuan residential project in 1997, Longhu has gradually formed a high turnover and complex real estate development capacity. It has sold more than 200000 sets of products in villas, foreign houses, high-rise buildings, apartments, office buildings, shops and other industries, and has developed classic product brands such as "Xiangbi", "original works", "Kailan". As one of the earliest shopping center developers in China, Longhu has been engaged in commercial real estate operation for 17 years, and has successively developed three business types of brands, namely, urban shopping center "Tianjie", community shopping center "star mosaic" and high school end home life shopping center "home mosaic". At present, the group has opened 25 shopping malls, with a building area of about 2.03 million square meters, 3800 cooperative merchants and nearly 200 strategic cooperative brands. In the first half of 2017, the total passenger flow of shopping malls opened reached 140 million. Longhu transplanted the "refined" gene of real estate development into commercial operation, focusing on creating a good place outside home and office. Longhu will steadily increase its business holdings in the future, and plans to use 5-10 years to make investment property revenue a new business growth pole of the group. Longhu property was established in 1997 and has passed the ISO9001 certification of Hong Kong Quality Assurance Bureau. Its business covers community management, public facilities maintenance, housekeeping service, green stone maintenance, real estate brokerage and other fields. At present, Longhu property serves more than 900000 owners with a management area of 105 million square meters and is distributed in 30 cities. Longhu property adheres to the service concept of "satisfaction + surprise" and focuses on building a good helper in the hearts of customers. The owner's satisfaction has been maintained at more than 90% for 8 consecutive years. Longhu treats you well all your life. Longhu actively responds to the "simultaneous purchase and rent" policy and plans long-term rental apartment business, which has become the group's four major channel businesses. The main target group of Longhu long-term rental apartment "Guanyu" is positioned at the young people aged 20-35, to create a "I am at home" rental experience. It is expected that by the end of 2017, Longhu Guanyu will cover 16 cities in China, with more than 15000 rooms opened, and the rental income will exceed 2 billion yuan by 2020. Longhu not only provides customers with high-quality products and services, but also adheres to the social responsibility of outstanding corporate citizens, focusing on public welfare undertakings such as housing security, poverty alleviation and relief, ecological environment protection, civic education, employment promotion and harmonious community. As a member of the real estate industry, Longhu has actively participated in the construction of indemnificatory housing. At present, it has built about 15000 sets of various types of indemnificatory housing with a construction area of about 1.5 million square meters. In addition, the group has formed "Longhu new year products" and other characteristic public welfare brands, and continues to carry out poverty alleviation activities every year. Through cooperation with the government, vocational training and commercial funds, Longhu has so far helped more than 30000 people to solve the employment problem. Longhu property training school has provided more than 8000 professional and technical talents to the society free of charge. Up to now, Longhu charity has invested more than 300 million yuan. Supported by the five core values of "pursuit of excellence", "humanistic spirit", "research spirit", "trust / win-win" and "entrepreneurship", Longhu has established a modern enterprise management system of professional manager. With the rapid growth of the company, Longhu attracts outstanding talents from various industries and enriches the management team by providing perfect personal development plan, competitive salary incentive and corporate culture. At present, it has formed a multi-level talent recruitment and development system, such as "official students", "blooming", "Dianjiang", "business CS", and cultivated a large number of entrepreneurs for the industry Professional manager. Since 2005, Longhu has been adhering to the strategy of "regional focus, multi format" and started national development - from west to East, from north to south, from the central city of the core economic circle to the surrounding cities, using the dual balance of format and region to achieve sustainable development. Since 2011, the group has started a strategic transformation with the key words of "excellent soil storage, strong operation, cost control, business and excellent team".

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