【Carrefour家乐福是哪个国家的品牌？】

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成立于1959年的法国家乐福集团是大型综合超市概念的创始者，是欧洲第一，全球第二的跨国零售企业；在全球30多个国家运营近1万家零售商店，旗下经营多种业态：大型综合超市、超市、折扣店、便利店以及会员制量贩店，为顾客提供种类齐全的低价产品和全方位服务。2012年，家乐福集团在《财富》500强企业中排名第39位。

家乐福于1995年进入中国大陆市场，在北京建立了第一家门店。截止至2013年年底，家乐福在中国73个城市开设了236家大型综合超市，拥有员工6万多人。

家乐福秉承“本土化战略”，与本地企业共同投资成立合资公司，中方占股达到30%-45%，并与2万多个本地供应商建立了良好的合作关系。经过18年的本土化发展，家乐福培养了大批本土人才。目前，家乐福99%以上的员工、97%的店长是中国人，其所销售的产品99%是中国产品。

作为中国社会的一员，家乐福高度关注食品安全问题和农超对接工作，该“农超对接”项目惠及农民120多万人。此外，家乐福还积极参与社区活动和公益事业，家乐福中国连续四年获得在华外资企业最佳“光明公益奖”。

家乐福致力于中国零售业的健康发展，并力争成为中国消费者喜爱的品牌。

家乐福中国

家乐福于1995年进入中国后，采用国际先进的超市管理模式，致力于为社会各界提供价廉物美的商品和优质的服务，受到广大消费者的青睐和肯定，其“开心购物家乐福”、“一站式购物”等理念已经深入人心。如今，家乐福已成功地进入了中国的25个城市，在北至哈尔滨、南至深圳、西至乌鲁木齐、东至上海的中国广袤土地上开设了109家大型超市，聘请3万多名员工。在在华外资零售企业中处于领先地位。家乐福还向中国引进迪亚折扣店和冠军食品超市两种业态。2004年，家乐福(中国)被国内媒体评为“在华最有影响力的企业”之一。

2004年约有2亿多人光顾了家乐福在中国的各门店，其中68%为女性，32%乘公共汽车，37%步行，15%骑自行车，9%乘坐出租车或小轿车前往家乐福购物。家乐福成为了各地居民的好邻居。

家乐福无论到何处都致力于融入当地的文化和环境，大量聘请当地员工，实现本土化管理，并为本土员工创造事业发展的机会。另外各门店95%以上的商品在当地采购，以确保产品的新鲜度并贴近本地消费习惯。

通过多年的经营，家乐福向中国的商业界输入了大型超市经营管理方面的技能和先进经验，并对商品采购、营销管理、资产管理以及人力资源开发等各方面实现现代化和本地化，为当地经济发展做了积极的贡献。

同时家乐福不忘自己所肩负的社会责任，致力于保障产品的质量和安全，不遗余力在中国推广家乐福质量体系，和各地农户共同开发绿色产品和有机食品，并从产品的设计、包装和物流等方面充分考虑到环保的因素。另外，家乐福还踊跃参与中国的公益事业和社区活动，积极支持并参与北京申办奥运和上海申办世博会，并以多种形式向受灾地区、希望学校、社会福利机构捐资捐物。

英文翻译：Carrefour Group, founded in 1959, is the founder of the concept of large-scale comprehensive supermarket, the first and second-largest transnational retail enterprise in Europe; it operates nearly 10000 retail stores in more than 30 countries around the world, and operates a variety of business types: large-scale comprehensive supermarkets, supermarkets, discount stores, convenience stores and membership mass merchandiser stores, providing customers with a full range of low-cost products and all-round Service. In 2012, Carrefour Group ranked 39th among Fortune 500 enterprises. Carrefour entered the Chinese mainland market in 1995 and established its first store in Beijing. By the end of 2013, Carrefour had set up 236 large-scale comprehensive supermarkets in 73 cities in China, with more than 60000 employees. Carrefour, adhering to the "localization strategy", has established a joint venture with local enterprises, with Chinese shares accounting for 30% - 45%, and has established good cooperative relations with more than 20000 local suppliers. After 18 years of localization, Carrefour has trained a large number of local talents. At present, more than 99% of Carrefour's employees and 97% of its store managers are Chinese, and 99% of its products are Chinese products. As a member of Chinese society, Carrefour attaches great importance to food safety issues and the docking of agricultural supermarkets, which benefits more than 1.2 million farmers. In addition, Carrefour actively participates in community activities and public welfare undertakings. Carrefour China has won the best "bright public welfare award" for foreign enterprises in China for four consecutive years. Carrefour is committed to the healthy development of China's retail industry and strive to become a favorite brand of Chinese consumers. After Carrefour China Carrefour entered China in 1995, it has adopted the international advanced supermarket management mode and is committed to providing cheap and high-quality goods and services for all sectors of the society, which has been favored and affirmed by the majority of consumers. Its "happy shopping Carrefour" and "one-stop shopping" concepts have been deeply rooted in the hearts of the people. Today, Carrefour has successfully entered 25 cities in China. It has set up 109 large supermarkets in China's vast land from Harbin in the north, Shenzhen in the south, Urumqi in the West and Shanghai in the East, employing more than 30000 employees. It is in the leading position among foreign retail enterprises in China. Carrefour also introduced two types of business to China, namely, DIA discount store and champion food supermarket. In 2004, Carrefour (China) was rated as one of the most influential enterprises in China by the domestic media. In 2004, more than 200 million people visited Carrefour's stores in China, 68% of whom were women, 32% by bus, 37% by foot, 15% by bike, and 9% by taxi or car. Carrefour has become a good neighbor of residents everywhere. Carrefour is committed to integrating into the local culture and environment wherever it goes, hiring a large number of local employees, realizing local management, and creating career development opportunities for local employees. In addition, more than 95% of the products in each store are purchased locally, so as to ensure the freshness of the products and be close to the local consumption habits. Through years of operation, Carrefour has imported the skills and advanced experience in the operation and management of large-scale supermarkets to the business community of China, and has achieved modernization and localization in commodity procurement, marketing management, asset management, human resource development and other aspects, making a positive contribution to the local economic development. At the same time, Carrefour does not forget its social responsibility, is committed to ensuring the quality and safety of products, spare no effort to promote the Carrefour quality system in China, and jointly develop green products and organic food with farmers around the country, and fully consider environmental factors from product design, packaging and logistics. In addition, Carrefour also actively participated in China's public welfare and community activities, actively supported and participated in Beijing's bid for the Olympic Games and Shanghai's bid for the World Expo, and donated money and materials to disaster stricken areas, hope schools and social welfare institutions in various forms.

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