【迎客松是哪个国家的品牌？】

安徽茶叶进出口有限公司，2001年由原中国土产畜产安徽茶叶进出口公司整体改制后创立，前身为安徽省茶叶公司，成立于1952年。多年来，公司坚持以茶为主、多种经营、多元发展；坚持立足茶业，服务“三农”，保持了又好又快发展的良好态势。目前，年进出口规模6000多万美元，汇总销售额超过9亿元人民币，已发展成为一家集进出口一体化，内外贸一体化，贸工农技一体化，连锁、配送、物流一体化的茶产业重点龙头企业。在同行业排名中居安徽省第一位，全国茶叶行业百强企业居前四位。

目前，公司设有十个事业部，四个综合部，控股、参股企业十四家，拥有一大批英、俄、法、日语等专业业务人员和报关、运输、制单审单、包装、仓储、品质检验、拼配加工、出口退税、外汇核销、筹资融资等专业技术人员。同时，公司在乌兹别克斯坦国设有办事处，派有常年驻外人员，并在该国投资兴建了合资厂，开展境外带料加工业务。

作为一家有二十多年出口经验，发展成熟，集产供销一条龙、贸工农一体化的外贸企业，一直以来，公司通过采取“走出去，请进来”，“以质取胜，以诚取信”，“品牌营销”

等战略，大力发展对外贸易。目前，其主营商品茶叶和其他商品中的骨干产品已经在国际市场已具有较高的影响力和知名度，保持着较高出口份额。茶叶出口位居全国前列、本省第一，主要出口到西亚、北非、中亚、欧洲等市场，受到客户和消费者的广泛信赖和好评。化工、纺织、果菜等产品在我省出口也名列前茅。通过积极开拓市场，出口业务覆盖世界五大洲一百多个国家和地区，与一大批客户建立了正常稳定的贸易关系，市场份额稳定增长。

按照“以外带内、以内促外、内外并举”和“立足省内、辐射全国，立足当前、着眼长远”的战略构想，公司自2009年起，着力开拓国内茶叶市场，制订并着力实施了内贸拓展方案。投资控股组建了安徽大业茗丰茶叶有限公司，围绕“百·亿”工程（超一百家连锁店，销售额过亿），着手内销网络建设。目前，公司已建设直营店近30家，加盟店和销售网点400多个，并通过统一改造，实现了统一风格，统一标识，树立起了整体形象。推出的“迎客松”牌“国礼徽茶”、“金典徽茶”、“和韵徽茶”等系列名优内销产品，获得了良好的社会反响，已与东北、西北、华东、华南等地区的二十多个省市建立了业务关系。

公司注重品牌建设，经营的“LUCKYBIRD”品牌为省出口知名品牌，“迎客松”品牌为全国十大放心茶畅销品牌、安徽省著名商标，并都为安徽省优质农产品品牌，价值超过十亿元人民币。

作为国家级和省级农业产业化重点龙头企业，公司始终坚持立足茶业，服务“三农”，采取“公司+基地+专业合作社+标准化”的模式延长产业链，实施茶叶产业化经营。截止到2012年，公司已先后在我省皖南和皖西等主要茶区建立了十个茶叶种植示范基地，组建了九个茶叶专业合作社，八个出口茶叶精制加工拼配基地，总体涵盖了我省红茶、绿茶、特种茶、有机茶等主要茶类。基地茶园面积30多万亩，其中有机茶园8000多亩，入社茶农5000多户，直接带动30000多户，辐射130多万户，年生产加工能力超过3万吨，产品90%以上由我司组织对外出口。由此，公司构建起了集茶叶生产、加工、销售为一体的基地网络，建立起了完善的出口茶叶质量追溯体系。

同时，公司内部已经按照制度化、标准化、人性化的要求已经构建起了较为完善的内控体系，建立并形成了以资金管理为中心，严格成本控制为主要内容的财务管理制度。以劳动合同附加保守公司商业机密约定为中心，推行岗位绩效工资为主要内容的人力资源管理制度。以业务合同为中心，实行全过程跟踪控制为主要内容的ISO9001国际质量管理体系。

以局域网为中心，实现信息资源内部共享为主要内容的网络化信息管理制度。以目标管理为中心，实行“五W-H”的管理制度。这些规章，为公司的健康发展提供了制度保障。

公司倡导并弘扬“团结向上、求实创新、敬业负责、执着奉献”的企业精神和“以质取胜、以诚取信”的经营理念，坚持以人为本，注重调动和发挥全体员工的积极性、主动性和创造性，内部创造了一个“集中精力做业务，一心一意谋发展”的良好氛围。

公司对外树有良好的社会形象，被广大国内外客户誉为“重合同、守信用、有交货实力”。公司为国家级农业产业化重点龙头企业，全国供销社系统农业产业化和出口“龙头企业”、文明服务示范单位，全国农业标准化示范区建设单位，全国进出口质量诚信企业；省级首批农产品出口基地建设示范单位，农产品出口重点联系企业，“新网工程”建设单位以及省文明单位，“三优”创建先进单位，省直先进基层党组织。同时，公司在中国茶叶流通协会、中国食品土畜进出口商会茶叶分会、中华茶人联谊会等全国性茶叶行业组织中为副理事长单位，是安徽省茶叶行业协会的会长单位，安徽省茶叶学会的副理事长单位。

“十二五”，公司将以科学发展观为统领，继续坚持以经济效益为中心，坚持“以茶为主、多种经营、多元发展”，将积极围绕“进出口一体化，内外贸一体化，贸工农技一体化，连锁、配送、物流一体化”的总体思路，大力发展内外贸业务，突出茶业主业，着力在做大大宗出口茶，做强特种茶，做精深加工茶制品，做宽茶叶关联产品业务上下功夫，做实其他骨干商品，做大规模做强实力；大力加强基地建设，增强控制力，提高竞争力，提升综合实力；大力推进农业科技应用，加快结构调整，推动转型升级；大力加大项目投入，筹建安茶工业园，进一步增强企业核心竞争力；大力加强茶文化产业建设，弘扬茶文化，发展茶经济，扩大影响力；大力创新体制机制，着手组建全省茶叶集团，进一步激发活力，挖掘潜力；扛好“安徽茶叶”大旗，促进全省茶产业共同发展进步，努力发挥优势，谋求新的跨越发展。

英文翻译：Anhui tea import and Export Co., Ltd. was founded in 2001 after the overall restructuring of the original China native animal products Anhui tea import and export company, formerly known as Anhui tea company, founded in 1952. Over the years, the company insists on focusing on tea, diversified operation and diversified development; it insists on basing itself on the tea industry, serving the "three agriculture" and maintaining a sound and rapid development trend. At present, with an annual import and export scale of more than 60 million US dollars and a total sales volume of more than 900 million yuan, it has developed into a key leading enterprise of tea industry integrating import and export, domestic and foreign trade, trade, industry and agricultural technology, chain, distribution and logistics. It ranks the first in Anhui Province in the same industry, and the top 100 enterprises in the national tea industry rank the top four. At present, the company has 10 business divisions, four comprehensive departments, 14 holding and joint-stock enterprises, a large number of professional business personnel such as English, Russian, French and Japanese, and professional technical personnel such as customs declaration, transportation, document preparation and review, packaging, storage, quality inspection, assembly and processing, export tax refund, foreign exchange verification, financing and financing. At the same time, the company has set up an office in Uzbekistan with permanent expatriates, and has invested and built a joint venture factory in the country to carry out overseas material processing business. As a foreign trade enterprise with more than 20 years of export experience, mature development, integration of production, supply and marketing, and integration of trade, industry and agriculture, the company has been vigorously developing foreign trade through the strategies of "go out, please come in", "win with quality, win with sincerity", "brand marketing", etc. At present, the backbone products of its main commodity tea and other commodities have already had a high influence and popularity in the international market, maintaining a high export share. Tea export ranks the first in China and the province, mainly exported to West Asia, North Africa, Central Asia, Europe and other markets, widely trusted and praised by customers and consumers. Chemicals, textiles, fruits and vegetables and other products are also among the top exports in our province. Through active market development, the export business covers more than 100 countries and regions on five continents, and has established normal and stable trade relations with a large number of customers, with stable market share growth. According to the strategic concept of "taking the outside in, promoting the outside in, and developing both inside and outside" and "based on the province, radiating the whole country, based on the current and looking forward to the long term", since 2009, the company has made efforts to explore the domestic tea market, formulated and implemented the domestic trade expansion plan. Anhui Daye Mingfeng Tea Co., Ltd. was established by the investment holding company. Centering on the "10 billion" project (more than 100 chain stores, sales volume of more than 100 million), the company started to build a domestic sales network. At present, the company has built nearly 30 Direct stores, more than 400 franchise stores and sales outlets. Through unified transformation, the company has achieved a unified style, unified logo and established an overall image. "Yingkesong" brand "guolihui tea", "jindianhui tea", "heyunhui tea" and other famous and high-quality domestic products have been launched, which have received good social repercussions and established business relations with more than 20 provinces and cities in Northeast, northwest, East and South China. The company pays attention to brand construction, the brand of "lucky bird" is a famous export brand in Anhui Province, and the brand of "yingkesong" is one of the top ten best-selling brands of reassurance tea in China and a famous brand in Anhui Province, all of which are high-quality agricultural products brands in Anhui Province, with a value of more than one billion yuan. As a key leading enterprise of national and provincial agricultural industrialization, the company has always been based on the tea industry, serving "agriculture, rural areas and farmers", adopting the mode of "company + base + professional cooperative + standardization" to extend the industrial chain and implement the tea industrialization operation. Up to 2012, the company has successively established ten tea planting demonstration bases, nine tea professional cooperatives and eight export tea refining processing and blending bases in major tea areas in southern and Western Anhui Province, covering the main tea categories of black tea, green tea, special tea, organic tea and so on. The tea garden area of the base is more than 300000 mu, including more than 8000 mu of organic tea garden, more than 5000 tea farmers entering the community, which directly drives more than 30000 households, radiates more than 1.3 million households, has an annual production and processing capacity of more than 30000 tons, and more than 90% of the products are exported by our company. As a result, the company has established a base network integrating tea production, processing and sales, and established a perfect traceability system for export tea quality. At the same time, the company has built a relatively perfect internal control system in accordance with the requirements of institutionalization, standardization and humanization, and established and formed a financial management system with capital management as the center and strict cost control as the main content. The human resource management system centered on the contract of labor and the agreement of keeping the company's business secrets, with the post performance salary as the main content. With business contract as the center, ISO9001 international quality management system with the whole process tracking control as the main content is implemented. It is a network information management system with LAN as the center and internal sharing of information resources as the main content. The management system of "five W-H" shall be implemented with target management as the center. These regulations provide system guarantee for the healthy development of the company. The company advocates and promotes the enterprise spirit of "unity, innovation, dedication and responsibility, dedication" and the business philosophy of "win with quality, win with sincerity", adheres to the people-oriented principle, pays attention to mobilizing and giving full play to the enthusiasm, initiative and creativity of all employees, and creates a good atmosphere of "focusing on business and seeking development with one mind". The company has a good social image abroad, and is praised by customers at home and abroad as "respecting contracts, keeping promises, and having the strength of delivery". The company is a national key leading enterprise in agricultural industrialization, a "leading enterprise" in agricultural industrialization and export of national supply and marketing cooperative system, a demonstration unit of civilized service, a construction unit of national agricultural standardization demonstration zone, a national enterprise of import and export quality and integrity, a construction demonstration unit of the first batch of agricultural products export bases at the provincial level, a key contact enterprise in agricultural products export, and a construction unit of "new network project" As well as provincial civilized units, "three excellent" to create advanced units, provincial advanced grass-roots party organizations. At the same time, the company is the vice chairman unit of national tea industry organizations such as China Tea Circulation Association, China Chamber of Commerce for import and export of food, soil and livestock, tea branch of China tea people's Association, and vice chairman unit of Anhui tea industry association. During the 12th Five Year Plan period, the company will take the scientific outlook on development as the guide, continue to focus on economic benefits, adhere to the principle of "focusing on tea, diversified operation and diversified development", actively focus on the overall idea of "integration of import and export, integration of domestic and foreign trade, integration of trade, industry and agricultural technology, integration of chain, distribution and logistics", vigorously develop domestic and foreign trade business, highlight the main business of tea industry, and focus on We should make great efforts to export tea, strengthen special tea, make deep processing tea products, broaden the business of tea related products, consolidate other key commodities, and strengthen our strength on a large scale; vigorously strengthen the base construction, enhance our control, competitiveness, and comprehensive strength; vigorously promote the application of agricultural science and technology, accelerate structural adjustment, and promote transformation and upgrading; and vigorously increase projects Input, prepare to build An'an Tea Industrial Park, further enhance the core competitiveness of enterprises; vigorously strengthen the construction of tea culture industry, carry forward tea culture, develop tea economy and expand influence; vigorously innovate system and mechanism, set about to set up a provincial tea group, further stimulate vitality and tap potential; carry the banner of "Anhui tea" well, promote the common development and progress of the provincial tea industry, and make great efforts to play To seek new leapfrog development.

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