【CALTEX加德士是哪个国家的品牌?】
加德士的星徽,标志着星级质量、星级价值,以及星级服务。重要的是,这代表着我们对阁下衷心的承诺。我们一直贯彻优质、专业、殷勤及高效率的工作态度,致力为阁下提供现代化且管理完善的设备、高质素的产品,以及快捷周到的服务。希望能令阁下称心满意。
于1936年,加德士由全球两大石油公司,雪佛龙(Chevron)及德士古(Texaco)携手组成;时至今日,已发展为业内首屈一指的石油公司,炼油设施及办事处遍布亚太、中东及非洲逾60个国家。
加德士在香港的业务,主要为石油产品的市场推广,计有加油站、润滑油、工商业销售及贸易业务等等。此外,加德士更设有油库,能储存及分发各类石油产品。
90年代初期,加德士推出「顾客第一」的服务承诺。顾名思义,就是要全力满足顾客的需要,鼓励公司上下齐心、不断努力,确保能全面提供优质的产品和服务。
踏入2000年,为开创全新里程,更加亲近客户,加德士建立了全新的品牌形像,产品及服务的质素再度升华,务求成为真正「值得停留的一站」。
而于2002年,加德士再度作出突破,以「理想原动力」为中心思想,推行我们历来第一次的全球性广告,将全球所有的产品和服务结连一线。此举代表着加德士对顾客的了解和关心,更标示了我们全力求进、助你向前的决心!过去多年,加德士获颁多个ISO9000国际质量证书;斐然的成绩,不仅肯定了加德士的专业技术、行政管理及工作程序,同时亦显示了我们的服务已达到国际认可水平。公司的零售业务及加油站、油库运作和润滑油调配厂均悉数获发ISO9002证书,质素毋庸置疑。
确保服务及产品达到国际认可的健康、环保和安全标准,乃加德士一向紧守的专业精神;从业务策划、发展、运作层面,以至管理制度、培训、演习和审察系统,我们都会贯彻这个目标。加德士拥有业内先进的设施,防止污染、尽量减少废物,对保护自然资源和生态环境,不遗余力。加德士对环境保护的承诺,更推广至社会大众层面。在1991年,我们创立了加德士环保基金,每年将出售无铅汽油的部分收益,拨捐环保基金,支持绿色团体、学校、社团、及公众举办环保活动。自从基金成立以来,加德士已捐款超过港币800万,获资助的项目更逾160个。
于2001年10月,随着雪佛龙及德士古成功合并,加德士亦成为雪佛龙德士古集团成员,更稳定确立其国际位置。为配合我们母公司名称,由雪佛龙德士古公司改为雪佛龙公司,由2005年10月,香港加德士有限公司正式改称为雪佛龙香港有限公司。
于2011年,随着时代变迁,加德士厘订了新的品牌目标。我们明白对很多人来说,驾驶可能是一件苦差,路窄车多压力大。相反,加德士却相信每段旅程总会踫上美好事情,并盼望为顾客带来喜悦的时光,美妙的回忆,成为顾客旅程的一个快乐加油站。正因为这种理念,加德士推出新的品牌标语:「让你享受每段路」。
英文翻译:Caltex's star emblem marks star quality, star value and star service. It is important that this represents our sincere commitment to you. We have always carried out the high-quality, professional, attentive and efficient working attitude, and are committed to providing you with modern and well managed equipment, high-quality products, and fast and thoughtful services. I hope to satisfy you. In 1936, Caltex was composed of two major oil companies in the world, Chevron and Texaco. Today, Caltex has become the leading oil company in the industry, with refining facilities and offices in more than 60 countries in Asia Pacific, the Middle East and Africa. Caltex's business in Hong Kong is mainly for the marketing of petroleum products, including gas stations, lubricants, industrial and commercial sales and trade business, etc. In addition, Caltex has oil depots which can store and distribute all kinds of petroleum products. In the early 1990s, Caltex launched the "customer first" service commitment. As the name implies, it is to fully meet the needs of customers, encourage the company to work together and continuously to ensure that it can comprehensively provide high-quality products and services. In 2000, in order to create a new mileage and get closer to customers, Caltex established a new brand image, and the quality of products and services was upgraded again to become a real "stop worthy of staying". In 2002, Caltex made a breakthrough again, with the "ideal driving force" as the central idea, and implemented our first global advertising, connecting all products and services in the world. This action represents Caltex's understanding and concern for customers, and also marks our determination to strive for progress and help you move forward! Over the past years, Caltex has been awarded many ISO9000 international quality certificates. Its outstanding achievements not only confirm Caltex's professional technology, administrative management and working procedures, but also show that our services have reached the internationally recognized level. The company's retail business, gas stations, oil depot operations and lubricant blending plants have all received ISO9002 certificates, and there is no doubt about their quality. To ensure that the services and products meet the internationally recognized health, environmental protection and safety standards is the professional spirit of Caltex. We will implement this goal from the business planning, development and operation level to the management system, training, exercise and audit system. Caltex has advanced facilities in the industry to prevent pollution, minimize waste and spare no effort to protect natural resources and ecological environment. Caltex's commitment to environmental protection has been extended to the public. In 1991, we set up the Caltex environmental protection fund. Every year, we will sell part of the proceeds of unleaded gasoline, donate to the environmental protection fund, and support green groups, schools, communities and the public to hold environmental protection activities. Since the foundation, Caltex has donated more than HK $8 million and has received more than 160 projects. In October 2001, with the successful merger of Chevron and Texaco, Caltex became a member of the Texaco group of Chevron and established its international position more steadily. In order to cooperate with the name of our parent company, Chevron Texaco company was changed to Chevron company. In October 2005, Hong Kong Caltex Co., Ltd. was officially changed to Chevron Hong Kong Co., Ltd. In 2011, with the changes of the times, Kathryn set a new brand goal. We understand that for many people, driving can be a hard job, and how stressful it is to drive on a narrow road. On the contrary, Caltex believes that there will always be good things in every journey, and hopes to bring happy times and memories to customers and become a happy gas station for customers' journey. Because of this concept, Caltex launched a new brand slogan: "let you enjoy every section of the road.".
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