【迎宾是哪个国家的品牌?】
天津市肉类联合加工厂始建于1953年,是集生猪屠宰、肉制品加工、仓储物流、冷冻冷藏、食品机械和零售专卖于一体的肉制品加工企业,是天津市农业产业化经营龙头企业。曾先后荣获“中华老字号”、“天津市名牌产品”、“最具影响力品牌”等称号。企业资产总额3.76亿元,年生猪屠宰能力100万头,年熟肉制品生产能力15000吨,2012年实现利润同比增长33.33%。“迎宾”牌肉制品被津门老百姓誉为“放心食品”,产品除供应本市及周边地区外,还出口日本、韩国、香港等国家和地区。
企业始终秉承“食品工业是道德工业”的经营理念,不断进行管理创新、技术创新和市场创新,企业实现科学可持续发展。企业先后通过了QS、HACCP、ISO9000等质量管理体系认证,全心打造从养殖、屠宰、肉制品深加工、冷链配送到销售服务的全产业链条,确保食品安全可追溯。投资兴建养殖基地,引进国外先进的技术设备,坚持精湛的生产加工工艺,强化细节管理,精心打造百姓放心、政府信赖的迎宾肉制品。
企业坚持品牌化经营,大力发展营销网络建设,营销网络遍布东北、华北和华东地区。“迎宾”放心肉专卖店的建设,以其统一的形象、全冷链配送和销售及现代化的科学管理模式,有效提升迎宾的品牌形象和品牌影响力,引导肉制品连锁经营的行业发展方向。
企业坚持自主创新,成立生产力促进中心,建立高素质的科技研发队伍,以市场为导向,进行中式产品的改良、西式产品的研发,开发研制的猪皮堡、牛筋肉、桂花肠等数十种科技含量高、营养丰富的产品,深受广大消费者青睐。
企业坚持创新发展,做肉类行业的领航者。计划投资近6亿元,在西青区经济技术开发区建设15万平方米的国际先进、国内一流的肉制品深加工及物流基地。作为天津市政府重点项目,基地投产后,年生猪屠宰及猪肉分割能力将达到120万头,熟制品产能9万吨,抢占行业龙头企业。
英文翻译:Tianjin joint meat processing factory was founded in 1953. It is a meat processing enterprise integrating pig slaughtering, meat product processing, warehousing logistics, refrigeration, food machinery and retail monopoly. It is also a leading enterprise in agricultural industrialization in Tianjin. It has been awarded the titles of "China Time-honored Brand", "Tianjin famous brand product" and "the most influential brand". The total assets of the enterprise is 376 million yuan, with an annual slaughtering capacity of 1 million pigs and an annual production capacity of 15000 tons of cooked meat products. In 2012, the profit achieved a year-on-year growth of 33.33%. "Yingbin" brand meat products are known as "reassuring food" by the people of Jinmen. The products are not only supplied to this city and surrounding areas, but also exported to Japan, South Korea, Hong Kong and other countries and regions. The enterprise always adheres to the business philosophy of "food industry is a moral industry", and constantly carries out management innovation, technical innovation and market innovation, so as to realize scientific and sustainable development of the enterprise. The enterprise has passed the QS, HACCP, ISO9000 and other quality management system certification, and has wholeheartedly built a whole industry chain from breeding, slaughtering, deep processing of meat products, cold chain distribution to sales service to ensure food safety traceability. We will invest in the construction of breeding bases, introduce advanced technology and equipment from abroad, adhere to exquisite production and processing technology, strengthen detail management, and carefully create welcome meat products that are trusted by the people and the government. The enterprise adheres to the brand management and vigorously develops the construction of marketing network, which spreads all over the northeast, North and East China. With its unified image, full cold chain distribution and sales as well as modern scientific management mode, the construction of "welcome" assured meat store can effectively improve the brand image and brand influence of welcome, and guide the development direction of meat products chain operation industry. The enterprise adheres to independent innovation, establishes Productivity Promotion Center, establishes high-quality scientific and technological research and development team, takes the market as the guide, carries on the improvement of Chinese products, the research and development of Western products, and develops dozens of high-tech and nutritious products, such as pig skin castle, beef tendon meat, osmanthus sausage, which are favored by the majority of consumers. Enterprises adhere to innovation and development, to be the leader of the meat industry. It is planned to invest nearly 600 million yuan to build an international advanced and domestic first-class deep processing and logistics base of 150000 square meters in Xiqing Economic and Technological Development Zone. As a key project of Tianjin municipal government, after the base is put into operation, the annual capacity of pig slaughter and pork segmentation will reach 1.2 million, and the capacity of cooked products will reach 90000 tons, seizing the leading enterprises in the industry.
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