【思南书局是哪个国家的品牌？】

思南公馆优雅的建筑与名人故事交相辉映，传承了中法文化和生活艺术的经典，现已成为上海市中心集人文、历史和时尚底蕴于一身，具特色的城市公共空间。

2013年，由诺贝尔文学奖得主莫言题词的“思南文学之家”在思南公馆扎根，随后上海书展“国际文学周”、“思南读书会”火热开展，激活了思南路的文化氛围。2015年，黄浦区推出“书香思南•人文中轴”系列活动。自此，“思南书集”“思南纪实空间”“海派旗袍思南之家”“思南城市空间--上海城市空间艺术节”“思南露天博物馆”“海上思南市集”“思南街角之声”“思南摩登复古季”等一系列品牌活动让思南公馆日益成为上海城市公共空间文化活动风向标。

其中，“思南读书会”由作家或者评论家分享图书的主要观点和创作过程；“书声分享会”以说、读、画三种形式挖掘书本中打动人心的力量，为青年白领创设交流分享的平台；“望道讲读会”“思南健康学堂”先请嘉宾作主题演讲。活动还在思南路周边街区的咖啡店、书店、地铁站推广阅读，持续传播，扩大影响。

仅2016年全年举办了思南读书会57场，思南书集47场，思南纪实空间17场，国际文学周27场，海上思南市集35场，思南街角之声31场，共计338场各类活动。自2013年以来至今，思南公馆连续承办上海书展之“上海国际文学周”系列活动。“思南”已经不是一个地理名称，而是一个有时代特色和海派背景的兼备高度和厚度的文化品牌。

文化品牌活动凝聚提升了思南公馆的人气，思南公馆项目的经济效益因此大幅提升。新租户入驻，老租户续约扩租，思南公馆总体运营更加成熟，进入良性循环，经济效益和社会效益相得益彰。

除了浓郁的书香氛围，思南路还具备丰富的革命历史和精神财富。沿着思南路北行，有一座竹篱笆围起来的红瓦灰墙的西式花园洋房，这里就是位于思南路71号，被人们称为“周公馆”的中国共产党代表团驻沪办事处纪念馆。历经140多天的施工和布置，周公馆于8月25日重新向公众开放。

漫步今日思南，花木扶疏、梧桐掩映、琴音悠扬。人们不只惊叹于海派老屋的精致大气，更可以在历史风貌保护与现实开发利用之间，管窥上海这座城市的文化软实力。

英文翻译：The elegant buildings of Sinan mansion and celebrity stories reflect each other, inheriting the classics of Chinese and French culture and life art, and now it has become a unique urban public space in the center of Shanghai, which integrates the culture, history and fashion. In 2013, "Sinan literature home", inscribed by Nobel Prize winner Mo Yan, took root in Sinan mansion, followed by "international literature week" and "Sinan reading club" in Shanghai book fair, which activated the cultural atmosphere of Sinan road. In 2015, Huangpu District launched a series of activities of "scholarly Sinan · humanistic axis". Since then, a series of brand activities, such as Sinan book collection, Sinan documentary space, Shanghai Qipao Sinan home, Sinan urban space - Shanghai Urban Space Art Festival, Sinan open air museum, Sinan market on the sea, Sinan corner sound, Sinan MODERN RETRO season, have made Sinan mansion increasingly become the wind vane of Shanghai urban public space cultural activities. Among them, "Sinan reading club" is where writers or critics share the main ideas and creation process of the book; "book sound sharing club" excavates the moving power of the book in the form of speaking, reading and painting, and creates a platform for communication and sharing for young white-collar workers; "Hope Road reading Club" and "Sinan health school" invite guests to make keynote speeches first. The activity also promoted reading in coffee shops, bookstores and subway stations around Sinan Road, which continued to spread and expand its influence. Only in 2016, there were 57 Sinan reading conferences, 47 Sinan book collections, 17 Sinan documentary spaces, 27 international literature weeks, 35 Sinan markets on the sea, 31 Sinan street corner voices, a total of 338 various activities. Since 2013, Sinan mansion has continuously undertaken the "Shanghai international literature week" series activities of Shanghai book fair. "Sinan" is not a geographical name, but a cultural brand with the characteristics of the times and the background of Shanghai school. Cultural brand activities have enhanced the popularity of Sinan mansion, and the economic benefits of Sinan mansion project have been greatly improved. The new tenants settled in, the old tenants renewed the lease and expanded the lease. The overall operation of Sinan residence is more mature, entering a virtuous circle, and the economic and social benefits complement each other. In addition to the strong atmosphere of books, Sinan road also has rich revolutionary history and spiritual wealth. Along Sinan Road northbound, there is a western style garden house with red tiles and grey walls surrounded by bamboo fences. This is the memorial hall of the Shanghai Office of the Communist Party of China delegation, which is located at No.71 Sinan road and is known as the "Zhou mansion". After more than 140 days of construction and layout, Zhou mansion was reopened to the public on August 25. Stroll today in Sinan, flowers and trees are sparse, Wutong is covered, and the sound is melodious. People are not only amazed at the exquisite atmosphere of the old Shanghai style houses, but also can have a glimpse of the cultural soft power of Shanghai between the protection of historical features and the development and utilization of reality.

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