【千里行istep是哪个国家的品牌？】

青岛千里行集团有限公司成立于1997年，旗下拥有14家分公司及皮鞋皮具品牌“迪迈奇TIMOTHY&CO.”、年轻潮鞋品牌“千里行istep”、手工定制品牌“QUARVIF”三个自主品牌。

公司主要生产皮鞋、硫化鞋、注塑鞋、冷粘鞋，拥有核心工厂5家，配套工厂3家，现有员工4000余人，97%为本地员工，生产配套实现本地化。

公司拥有大型专业流水线及配套生产设备，多年来，凭借“过硬的产品质量，精美的花色款式，正确的交货期，优质的业务服务”，为国际一线品牌供货，产品远销美国、欧洲、日本、韩国、东南亚等地，年出口各类鞋类产品1500万双。

近年来，由于世界经济形势下滑，进出口行业受到较大影响，公司自2011年起，开始谋求企业的升级转型，将传统行业同互联网结合，充分利用物联网技术和ERP信息技术，实现企业向现代化、信息化的转变和升级。

2011年，公司倾力打造皮鞋皮具自主品牌迪迈奇，以原料与精湛工艺为基础，以低调奢华为定位，以时尚独立的商务男女为目标群体，通过简约独特的设计理念，彰显其内在的优雅风范与独立生活态度。迪迈奇产品线齐全，以时尚商务风格的男女皮鞋、皮包为主打，兼有正装、运动及功能款式，以及卡包、钱包等配饰。

2013年，公司打造年轻潮鞋品牌千里行istep，品牌以“健康、自由、个性”为灵魂，倡导“轻休闲、快时尚”，在成熟工艺的基础之上，用跨越经典与流行的产品，为年轻发声，为个性代言，向青春致敬。品牌聚焦大学生及都市时尚白领，产品系列涵盖帆布鞋、流行潮款两大品类。

2015年，公司收购意大利私人定制皮鞋品牌QUARVIF在中国大陆以及港澳台地区的商标所有权，为国内人士打造专属私享鞋履。

QUARVIF品牌创立于1959年，秉承意大利传统的固特异手工制鞋工艺，即GOODYEAR WELT（GYW）沿条技术，推出了纯手工鞋履私人定制服务，满足客人对颜色，款式，材料，尺码，个性化等一切需求，为您量脚定做专属私享之履。

QUARVIF采用F2C模式，通过3D红外线量脚仪，用到毫米的测量，得到客户双脚的数据，直接下单到工厂。工厂根据顾客脚型数据，科学设计鞋楦，之后交由工匠手工打造，并由客户亲自试穿，以确成鞋的舒适。

至此，千里行公司已形成以鞋类进出口为依托，三大自主品牌齐头发展的局面。一方面通过精益生产和质量管理，提升工厂生产效率与综合竞争力，另一方面通过与互联网的结合、ERP系统的引入，打造以数字化、网络化为特点的“智能工厂”，迎接工业4.0时代更大的机遇与挑战。

英文翻译：Qingdao qianlihang Group Co., Ltd. was founded in 1997. It has 14 branches and three independent brands of leather shoes and leather goods brand "Timothy & Co.", young fashion shoes brand "qianlihang Istep" and hand-made customized brand "quarvif". The company mainly produces leather shoes, vulcanized shoes, injection molded shoes and cold bonded shoes. It has 5 core factories and 3 supporting factories. It has more than 4000 employees, 97% of which are local employees. The production facilities are localized. The company has a large-scale professional assembly line and supporting production equipment. Over the years, with "excellent product quality, exquisite design, correct delivery time, and high-quality business services", it supplies international first-line brands. Its products are exported to the United States, Europe, Japan, South Korea, East Asia and other places, with an annual export of 15 million pairs of various footwear products. In recent years, due to the decline of the world economic situation, the import and export industry has been greatly affected. Since 2011, the company has begun to seek the upgrading and transformation of enterprises, combining traditional industries with the Internet, making full use of the Internet of things technology and ERP information technology, so as to realize the transformation and upgrading of enterprises to modernization and informatization. In 2011, the company made great efforts to build its own brand of leather shoes and leather products, Dimage, based on raw materials and exquisite workmanship, low-key luxury as its positioning, fashion independent business men and women as the target group, through simple and unique design concept, showing its internal elegant style and independent living attitude. The company has a complete product line, focusing on men's and women's leather shoes and leather bags with fashionable business style. It also has formal clothing, sports and functional styles, as well as accessories such as card bags and wallets. In 2013, the company created the young fashion shoe brand Millennium travel Istep. The brand takes "health, freedom and personality" as the soul, advocates "light leisure and fast fashion". On the basis of mature technology, the company uses products that span classic and popular to make a voice for young people, speak for personality and pay homage to spring. The brand focuses on college students and urban fashion white-collar workers. The product series covers two major categories: canvas shoes and fashionable styles. In 2015, the company acquired the trademark ownership of the Italian private customized leather shoes brand quarvif in mainland China and Hong Kong, Macao and Taiwan, to create exclusive shoes for domestic people. Founded in 1959, quarvif brand inherits the traditional Goodyear's handmade shoes technology in Italy, that is, goodyearwelt (GYW) technology along the line. It has launched a pure handmade shoes personal customization service, which can meet all the needs of customers for color, style, material, size, personalization, etc., and customize the exclusive shoes for you. Quarvif uses F2C mode, through 3D infrared foot meter, using millimeter measurement, to get the data of customers' feet, and directly place an order to the factory. According to the foot shape data of customers, the factory designs shoe lasts scientifically, which are then hand-made by craftsmen and tried on by customers to ensure the comfort of shoes. At this point, qianlihang company has formed a situation in which the three independent brands have developed together relying on the import and export of footwear. On the one hand, through lean production and quality management, improve the production efficiency and comprehensive competitiveness of the factory; on the other hand, through the combination with the Internet and the introduction of ERP system, build an "intelligent factory" characterized by digitalization and networking, to meet greater opportunities and challenges in the era of industry 4.0.

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