【WIK伟嘉是哪个国家的品牌？】

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深圳伟嘉电器有限公司，创于1955年德国，以生产电动头发护理用品起家，现已成为小家电行业强势制造商

作为一家家族式生产制造企业，伟嘉始建于德国艾森市，以伟嘉品牌为主导的小家电的生产历程追溯到二十世纪50年代。直到今天伟嘉的总部仍保留在德国艾森，其产品在德国各主要商场和网上广泛销售。

1987年，随着香港远东公司和生产线的建立，伟嘉成为香港首批欧洲小家电制造商之一，并于1988年将生产线相继迁移到中国大陆，并在中国相关小家电行业有着丰富的商业连系和经验。

改革，新颖的色彩和设计，引领时尚。多年以来伟嘉的产品范围有大幅度的扩张，包括了厨房电器如咖啡机、电水壶和个人护理产品如电吹风和美发造型系列。

60年代

WIK是欧洲的家电行业的领先制造商，WIK的产品在某些国家的市场占有率高达50%;在德国，WIK的品牌产品分销到各家电批发商，专业电子商店和百货商店。位于香港的远东公司稳步发展数年后，1988年在中国大陆建立了伟嘉电器有限公司，并把生产线从香港迁移到了中国。

70年代

在此期间，WIK的产品已广泛地发展了一系列产品：如厨电产品，水净化器，电动工具。所有这些产品都包含了先进的技术和杰出的设计。WIK远东公司是维系集团的重要联系角色，中国伟嘉工厂在宝安的成功发展因素，最主要是其团队在香港以专业方法、高效率及专门技术来支持。现时，远东公司最主要负责OEM产品的销售，中国伟嘉的进出口业务及财务等事宜。

80年代

WIK经常照顾到员工的福利，首要的条件是提供一个健康的工作气氛。公司各的极少流失率，足以证明这明智的方法。WIK经常雇用世界各地的优秀大学生。WIK不断扩大自己的专门技术包括新产品范畴，为促进公司的发展，会启用非常有经验的国际性专家以得到技术支持。

90年代

感谢国际间的友好联系，WIK取得了产品市场发展方向及定位，并因此巩固市场的地位。今天WIK在德国、西班牙、香港、中国大陆有4000多名员工。WIK是一间年青成长的企业，并不断地开发新的产品迎接挑战。

今天

WIK雇用世界各地的技术专家，并提升年青的工程师及培训优秀的大学毕业生以不断补充公司发展，产品研发，技术改进的需要。WIK是一个家庭经营企业，现由Mrs.Erika Doern及Mr.Klaus Doern全权拥有，Mr.Klaus Doern是集团的行政总裁，Mr.Helmut Rumler是远东公司的董事长和Mr.Stefan Roll是远东公司的总经理。已有计划将产业逐步移交总裁儿子Mr.Christoph Doern，当时机成熟，就会开始让他着手管理公司的业务。

德国伟嘉WIK已在中国80多个大中城市百货商场建立零售专柜完整网络，精美的终端形象，是企业发展战略的重要环节。众多政企集团单位和国际星级酒店客房，使用我们的快速电水壶和电吹风就是对我们产品世界一流品质的完全认可，也使“伟嘉WIK”成为顾客心中光芒永耀的金钻品牌。

英文翻译：Shenzhen Weijia Electric Appliance Co., Ltd., founded in 1955 in Germany, started with the production of electric hair care products. Now, it has become a strong manufacturer of small home appliance industry as a family production and manufacturing enterprise. Weijia was founded in Essen, Germany. The production process of small home appliances led by Weijia brand dates back to the 1950s. To this day, Weijia's headquarters is still in Essen, Germany, and its products are widely sold in major stores and online in Germany. In 1987, with the establishment of Hong Kong far east company and production line, Weijia became one of the first batch of European small appliance manufacturers in Hong Kong. In 1988, Weijia moved its production line to mainland China one after another, and has rich business connections and experience in China's relevant small appliance industry. Reform, new color and design, leading the fashion. Over the years, Weijia's product range has expanded greatly, including kitchen appliances such as coffee machine, electric kettle and personal care products such as hair dryer and hair styling series. In the 1960s, WIK was the leading manufacturer of electrical appliances in Europe. Its products accounted for 50% of the market in some countries. In Germany, WIK's brand products were distributed to various electrical appliance wholesalers, professional electronic stores and department stores. After several years of steady development, the Far East Company in Hong Kong established Weijia Electric Appliance Co., Ltd. in mainland China in 1988 and moved its production line from Hong Kong to China. During this period in the 1970s, WIK products have developed a wide range of products, such as kitchen products, water purifiers, and electric tools. All these products contain advanced technology and outstanding design. WIK far east company is an important contact role to maintain the group. The most important factor for the successful development of China Weijia factory in Bao'an is the support of its team in Hong Kong with professional methods, high efficiency and expertise. At present, far east company is mainly responsible for the sale of OEM products, import and export business and financial affairs of China Weijia. In the 1980s, WIK often took care of the welfare of its employees. The first condition was to provide a healthy working atmosphere. The small turnover rate of each company is enough to prove this wise method. WIK often employs excellent college students from all over the world. WIK continues to expand its expertise to include new products. In order to promote the development of the company, it will use highly experienced international experts to get technical support. In the 1990s, thanks to the international friendly ties, WIK obtained the development direction and positioning of the product market, and thus consolidated the market position. Today, WIK has more than 4000 employees in Germany, Spain, Hong Kong and Mainland China. WIK is a young growing enterprise, and constantly develop new products to meet the challenges. Today, WIK employs technical experts from all over the world, promotes young engineers and trains outstanding university graduates to meet the needs of company development, product development and technical improvement. WIK is a family run enterprise, which is wholly owned by Mr. Erika doern and Mr. Klaus doern. Mr. Klaus doern is the chief executive of the group, Mr. Helmut rumler is the chairman of far east company and Mr. Stefan roll is the general manager of far east company. There are plans to gradually transfer the industry to Mr. Christoph doern, the president's son. When the time is right, he will start to manage the company's business. WIK has established a complete network of retail counters in more than 80 large and medium-sized city department stores in China, with exquisite terminal image, which is an important part of the enterprise development strategy. Many government and enterprise groups and international star hotel rooms use our fast electric kettle and hair dryer to fully recognize the world-class quality of our products, and also make "Weijia WIK" a golden diamond brand in the hearts of customers.

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