【JAM是哪个国家的品牌?】
厦门蒙发利科技(集团)股份有限公司创立于1996年,总部设在厦门。2011年9月9日,在深圳交易所挂牌上市(股票代码:002614.SZ),是国内按摩器具产业集团,是该行业的上市企业。
集团自成立以来始终专注专业按摩器具的研发制造,构建自有研发、生产配套体系,建立四大生产基础,三大核心产线。每年投入研发费1亿元,形成产品策划、研发、生产、营销、售后一体化PRMS模式,并通过ISO9001、美国UL/FCC/CETL/ETL、欧盟CE等多项国际专业认证。
近年来随着国人关注自身健康、投身保健运动的热潮迅速高涨,公司已从按摩器具行业向健康保健产业延伸,深度布局大健康产业,努力在中国的大健康产业中谋划更重要的市场位置,2013年10月推出了与呼吸疾病研究专家中科院院士钟南山共同策划研发的空气净化器产品,在北上广等一线城市百货开设专柜,并与百度、京东达成战略合作,运用互联网新媒体营销手法线上线下整合互动进行品牌推广。
集团积极开拓国际市场,发展自有品牌。2014年成功收购马来西亚上市公司OGAWA,自主拥有的国际化品牌已布局国内国际市场,启动全球扩张战略,并在马来西亚、新加坡、中国、印尼等几十个国家和地区开展跨国经营,目前在全球已经拥有近800家品牌专卖店/专柜,当前,蒙发利正将日臻成熟的自主品牌全产业链运营经验拓展到我国台湾、韩国以及欧洲市场,通过与当地优秀企业的并购整合,优势互补加快市场拓展的步伐,推动企业的全球化发展,全球化战略升级,不断扩展品牌国际化运营版图。
英文翻译:Xiamen mengfali Technology (Group) Co., Ltd. was founded in 1996, with its headquarters in Xiamen. On September 9, 2011, it was listed on Shenzhen Stock Exchange (Stock Code: 002614. SZ). It is a domestic massage appliance industry group and a listed enterprise in this industry. Since its establishment, the group has always focused on the R & D and manufacturing of professional massage appliances, built its own R & D and production supporting system, established four production bases and three core production lines. The annual R & D cost is 100 million yuan, forming the PRMs mode of product planning, R & D, production, marketing and after-sales integration, and passing ISO9001, UL / FCC / CETL / ETL, EU CE and other international professional certification. In recent years, with the rapid upsurge of Chinese people paying attention to their own health and taking part in health care campaign, the company has extended from massage appliance industry to health care industry, In order to lay out the big health industry in depth and plan a more important market position in China's big health industry, Zhong Nanshan, academician of the Chinese Academy of Sciences, launched the air purifier product jointly planned and developed with respiratory disease research expert Zhong Nanshan in October 2013, opened a special counter in the department stores of the first tier cities such as beishangguang, and reached strategic cooperation with Baidu and Jingdong, using the Internet new media marketing approach online Offline integration and interaction for brand promotion. The Group actively develops the international market and develops its own brand. In 2014, it successfully acquired the Malaysian listed company Ogawa, and its own international brands have been deployed in the domestic and international markets, launching the global expansion strategy, At present, it has nearly 800 brand stores / counters in the world. At present, it is expanding its mature operation experience in the whole industry chain of its own brands to Taiwan, South Korea and European markets. Through M & A and integration with local excellent enterprises, it can complement each other's advantages and speed up the market The pace of market expansion, promote the global development of enterprises, upgrade the global strategy, and constantly expand the international operation of the brand.
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