【ogilvy奥美是哪个国家的品牌?】
创立于1948年美国,全球性跨多领域的整合传播公司,业务涉及广告/媒体投资管理/顾客关系管理/公共关系与公共事务等
奥美集团由大卫·奥格威于1948年创立,目前已发展成为全球较大的传播集团之一,为众多品牌提供传播服务。业务涉及广告、媒体投资管理、一对一传播、顾客关系管理、数码传播、公共关系与公共事务、品牌形象与标识、医药营销与专业传播等。奥美集团旗下已有涉及不同领域专业的众多子公司:如奥美广告、奥美互动,奥美公关(奥美公共关系国际集团),奥美世纪、奥美红坊、奥美时尚。
奥美公关从事于建设和保护品牌形象的事业,并且协助客户进行改革。奥美公关服务范围涵盖业务增长、企业变革、资金筹集、危机管理、领导地位定位、行政总裁来访安排、媒体关系、技巧开拓、产品销售、结盟关系拓展、员工和政府关系等等。
奥美公共关系国际集团是一个全球性跨多领域的整合传播公司,在全球80多个城市设有办事机构。作为The Holmes Report 和PRNews评选的年度大型公关公司,奥美公共关系国际集团结合成熟的公关方法和创新的数码传播手段为客户制定传播策略并带来实际的商业成果。在集团成立以来的30年中,奥美公关为世界各地和来自不同行业的客户提供专业公关顾问服务。服务范围涵盖社会议题营销、公共事务、健康营销、顾客行销、360度数码影响力、企业事务和科技等。
过去的60年里,奥美广告从只有两名员工、没有客户,发展成为全球较大的传播集团之一,在全球159个城市拥有497个办公室,众多富有才干和创新思想的专业人士,为众多品牌提供传播服务,业务涉及广告、媒体投资管理、一对一传播、顾客关系管理、数码传播、公共关系与公共事务、品牌形象与标识、医药营销与专业传播等。 奥美与众多全品牌并肩作战,创造了无数市场奇迹,它们包括:美国运通(American Express)、西尔斯(Sears)、福特(Ford)、壳牌(Shell)、芭比(Barbie)、旁氏(Ponds)、多芬(Dove)、麦斯威尔(Maxwell House)、IBM、柯达、摩托罗拉(Motorola) …… 奥美是WPP集团麾下成员。作为全球较大的传播集团之一,WPP集团在全球106个国家,拥有2,000间办公室,并为本土、跨国及全球签约客户提供传播服务,业务涉及广告、媒体投资管理、一对一传播、顾客关系管理、数码传播、公共关系与公共事务、品牌形象与标识、医药营销与专业传播等。
英文翻译:Founded in 1948 in the United States, it is a global and multi field integrated communication company. Its business involves advertising / media investment management / Customer Relationship Management / public relations and public affairs. The Ogilvy group was founded by David Ogilvy in 1948. At present, it has developed into one of the largest communication groups in the world, providing communication services for many brands. The business involves advertising, media investment management, one-to-one communication, customer relationship management, digital communication, public relations and public affairs, brand image and logo, pharmaceutical marketing and professional communication, etc. Ogilvy group has many subsidiaries covering different fields: Ogilvy advertising, Ogilvy interactive, Ogilvy public relations (Ogilvy Public Relations International Group), Ogilvy century, Ogilvy Hongfang and Ogilvy fashion. Ogilvy public relations is engaged in the construction and protection of brand image, and assists customers in reform. Ogilvy's PR services cover business growth, enterprise change, fund raising, crisis management, leadership positioning, CEO visit arrangement, media relations, skill development, product sales, alliance relationship expansion, employee government relations, etc. Ogilvy public relations international group is a global and multi field integrated communication company with offices in more than 80 cities around the world. As a large public relations company of the year selected by the Holmes report and prnews, Ogilvy public relations international group combines mature public relations methods and innovative digital communication means to develop communication strategies for customers and bring practical business results. In the 30 years since the establishment of the group, Ogilvy PR has provided professional PR consulting services to customers from all over the world and from different industries. The service scope covers social issues marketing, public affairs, health marketing, customer marketing, 360 degree digital influence, enterprise affairs and technology, etc. In the past 60 years, Ogilvy advertising has developed from only two employees and no customers to one of the largest communication groups in the world. It has 497 offices in 159 cities around the world, and many talented and innovative professionals provide communication services for many brands. Its business involves advertising, media investment management, one-to-one communication, customer relationship management, digital communication Public relations and public affairs, brand image and logo, medical marketing and professional communication, etc. Ogilvy and many other brands have worked together to create numerous market miracles, including American Express, Sears, Ford, shell, Barbie, ponds, dove, Maxwell House, IBM, Kodak, Motorola, etc Ogilvy is a member of WPP group. As one of the largest communication groups in the world, WPP group has 2000 offices in 106 countries and provides communication services for local, transnational and global contracted customers. Its business covers advertising, media investment management, one-to-one communication, customer relationship management, digital communication, public relations and public affairs, brand image and logo, pharmaceutical marketing and professional communication, etc.
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