【永琪Yongqi是哪个国家的品牌?】
成立于1999年,是一家集美容美发、形象设计、美体塑身、养生保健、产品开发、教育培训、市场营销为一体的全国大型综合性美容美发专业连锁机构。
公司成立之初,就重视品牌建设,通过对美容美发市场发展和竞争情况的综合分析,建立以符合自身特点的品牌发展之路,从品牌的形象、传播到品牌文化的宣传,通过以扩大直营店占有量和优质高品位服务来提高品牌价值,从而达到在目标顾客心中形成“永琪”品牌的独特位置。加强对品牌文化的宣传让其在经营中逐步形成文化积累,让消费者在认知和情感上认可“永琪”品牌。同时我们又针对行业发展的需求,对品牌实行升级和提升,让“永琪”大品牌发展之路得到了强劲的推动。加强与宣传媒体的合作,整合宣传优势,“永琪”品牌理念有效的传递给广大消费者,取得了良好的品牌美誉度。
美容美发行业
美容美发行业属于服务类别行业,为广大消费者提供优质的服务,这就要求公司优良的服务理念和有过硬的专业技术,以及能引导潮流的时尚意识,在当今提倡体验经济时代,追求美丽追求时尚是顾客的需求,在这过程中,消费者体验公司给他们带来的服务。永琪遵循顾客的需求就是我们的服务标准,为顾客着想,为他们设计美,创造美,一切为了顾客,为此我们制定了严格的服务规范和流程,实行全员服务规范和流程培训,合格后上岗的制度,公司总部除了成立客户服务部,还专门成立监察部,门店建立顾客档案,总部建立客户服务档案数据库,运用软件进行分析研究,为企业管理和经营提供有效数据。
英文翻译:Founded in 1999, it is a national large-scale comprehensive professional chain organization of beauty and hairdressing integrating beauty and hairdressing, image design, body building, health care, product development, education and training, and marketing. At the beginning of the company's establishment, it attached great importance to the brand construction. Through the comprehensive analysis of the development and competition of the beauty salon market, it established a brand development road that was in line with its own characteristics, from the brand image, communication to the brand culture publicity, and improved the brand value by expanding the share of Direct stores and high-quality and high-grade services, so as to form "Yongqi" in the hearts of the target customers The unique position of the brand. Strengthen the publicity of brand culture, let it gradually form cultural accumulation in the operation, let consumers recognize "Yongqi" brand in cognition and emotion. At the same time, according to the needs of the industry development, we upgraded and improved the brand, which gave a strong impetus to the development of "Yongqi" brand. Strengthen the cooperation with the publicity media, integrate the advantages of publicity, "Yongqi" brand concept effectively passed to the majority of consumers, and achieved good brand reputation. Hairdressing industry hairdressing industry belongs to the service category industry, which provides high-quality services for the majority of consumers, which requires the company's excellent service concept, excellent professional technology, and fashion awareness that can guide the trend. In today's era of experience economy, the pursuit of beauty and fashion is the needs of customers. In this process, the consumer experience company brings them Service. Yongqi follows the customer's demand is our service standard, for the sake of customers, designs and creates beauty for them, and all for the sake of customers. Therefore, we have formulated strict service specifications and processes, implemented the system of all staff service specifications and process training, and worked after being qualified. Besides the establishment of customer service department, the headquarters of the company has also set up a special supervision department, and the stores have established customer files, The headquarters establishes the customer service archives database, uses the software to carry on the analysis research, provides the effective data for the enterprise management and the management.
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