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始于1989年，其沈阳翡翠大佛业内闻名，专业从事珠宝首饰研发设计/生产加工/销售服务于一体的大型综合珠宝企业。

沈阳荟华楼，是一家专业从事珠宝首饰研发设计、生产加工、销售服务于一体的大型综合珠宝企业。自创建初始，荟华楼珠宝秉承“金品与人品共纯，品质与服务同在”的经营宗旨，不断创新非凡事业。沈阳荟华楼珠宝股份有限公司现有员工1000多人，年销售营业额高达约20多亿。

1989年荟华楼品牌创立，是国内从事珠宝首饰零售业务的品牌之一。1998年企业转制，展开荟华楼品牌的塑造；2000年荟华楼鼓楼店开业；2001年荟华楼翡翠大佛问世，成功载入吉尼斯世界纪录。2005年起荟华楼与行业间展开深度合作，先后推出奥运金条发布仪式、万足金产品上市发布会、神舟纪念金条发布仪式、唯有金纯金精品、喜福结婚金饰推广会；2008年通过ISO9001质量管理体系认证。

多年来，荟华楼秉承“品质为本，以客为尊”的服务宗旨，坚持“时尚唯美、大气卓然”的推广理念，以打造人群喜爱、信赖的珠宝品牌为目标，以“弘扬东方珠宝文化，融合世界饰品精华”的企业使命，多年来，一直专注于推动中国珠宝文化的发展。

荟华楼珠宝立足于中国本土文化，将深厚的文化底蕴和丰富的情感内涵融入到珠宝首饰设计制作中，精益求精。荟华楼始终兼顾经典永恒与时尚流行，以精细的制作工艺，创新的艺术表现，运用简约鲜明的线条，表达不折不扣的优雅。其独特的奢华韵味，别具匠心的设计风格，将珠宝首饰演绎出万种风情，受到广大消费者的喜爱和青睐。

在27年的发展历程中，荟华楼以创新为动力，以优质质量的产品、专业化的服务为基点，坚持以品牌建设为中心，构建科学的管理体系、优秀的共赢团队和优质的市场网络，在激烈的市场竞争中稳扎稳打，锐意进取。在整合多家自营连锁店的基础上形成今时之集团规模。目前荟华楼在全国等地开设三十余家品牌连锁店，销售网络覆盖东北、华北、华东、华中、西北等20多个城市，并在深圳、广州设立珠宝公司，翡翠玉器加工厂，开启前店后厂、产地直供的珠宝直营模式；推出财产保管箱、黄金增值托管业务；成立黄金回收公司、翡翠直销中心、钻石定制中心，抢占市场制高点，提升品牌竞争力。联合世界黄金协会、国际铂金协会开展珠宝文化推广。

多年来，荟华楼一贯秉承“视质量为生命，以创新为动力，以服务为宗旨”的经营理念，遵循诚信、专业的核心价值，凭借独特的设计和精湛的工艺，在珠宝首饰直营销售及推广中以行业的规模与实力，创造了一个又一个的惊奇！今天，身具文化底蕴中国珠宝时尚潮流的荟华楼珠宝，正凭借强大的实力、优质的服务与优质的品质，迎来品牌发展的重要转折期。荟华楼将继续以弘扬民族文化为己任，以产品质量为核心，坚持“超常规思维、跨越式发展”的经营理念，实施“品牌升级、加盟连锁”的发展战略，不断开拓的黄金投资和珠宝消费市场，拓宽品牌渠道，强化加盟体系，创新营销推广，不断创新突破，以时尚设计和精湛工艺打造产品竞争力，将荟华楼塑造成为中国珠宝品牌！

英文翻译：Started in 1989, Shenyang Emerald Buddha is famous in the industry. It is a large-scale comprehensive jewelry enterprise specializing in the R & D, design, production, processing, sales and service of jewelry. Shenyang Huihua building is a large-scale comprehensive jewelry enterprise specialized in research, development, design, production, processing, sales and service of jewelry. Since its inception, Huihualou jewelry adheres to the business tenet of "gold and human nature are pure, quality and service are the same", and constantly creates extraordinary business. Shenyang Huihualou Jewelry Co., Ltd. has more than 1000 employees and annual sales turnover of about 2 billion. Huihualou was founded in 1989. It is one of the brands engaged in jewelry retail business in China. In 1998, the enterprise changed its system and began to shape the brand of Huihualou; in 2000, Huihualou Gulou store opened; in 2001, Huihualou Emerald Buddha came out and successfully entered the Guinness world record. Since 2005, Huihua building has carried out in-depth cooperation with the industry, successively launching the Olympic gold bar release ceremony, the launch conference of ten thousand gold products, the Shenzhou commemorative gold bar release ceremony, the only gold pure gold boutique, the Xifu wedding gold decoration promotion meeting; in 2008, it passed the ISO9001 quality management system certification. Over the years, China has adhered to the tenet of "quality oriented, customer oriented" and adheres to the concept of "fashion beauty and atmosphere". Aiming at creating jewelry brands that people love and trusted, the company has been focusing on promoting the development of jewelry culture in China for many years with the mission of "developing Oriental jewelry culture and integrating the world's jewelry essence". Based on the local culture of China, Huihualou jewelry integrates profound cultural background and rich emotional connotation into the design and production of jewelry, striving for perfection. Huihua building always takes into account the classic eternity and fashion popularity, with fine production technology, innovative artistic performance, using simple and distinct lines to express the elegance. Its unique luxury charm, unique design style, jewelry deduces thousands of customs, loved and favored by the majority of consumers. In the 27 years of development, Huihua building takes innovation as the driving force, high-quality products and professional services as the starting point, adheres to the brand building as the center, builds a scientific management system, excellent win-win team and high-quality market network, and makes steady progress in the fierce market competition. Based on the integration of many self-supporting chain stores, the group scale is formed at this time. At present, Huihua building has set up more than 30 brand chain stores in China and other places, with sales network covering more than 20 cities such as northeast, North China, East China, central China and Northwest China. In addition, it has set up jewelry companies and jadeite jade processing plants in Shenzhen and Guangzhou, opened the direct jewelry business model of front store, back factory and origin; launched property safekeeping box and gold value-added custody business; established gold recovery company Jadeite direct sales center, diamond customization center, seize the market commanding point, and improve the brand competitiveness. We will work with the world gold association and the International Platinum association to promote jewelry culture. Over the years, Huihua building has always adhered to the business philosophy of "quality as life, innovation as driving force, service as purpose", followed the core value of integrity and professionalism, with unique design and exquisite technology, in the direct sales and promotion of jewelry industry scale and strength, creating one after another surprise! Today, Huihualou jewelry, with its cultural background and Chinese jewelry fashion trend, is ushering in an important turning point of brand development with its strong strength, high-quality service and high-quality quality quality. Huihua building will continue to take the promotion of national culture as its mission, product quality as its core, adhere to the business philosophy of "unconventional thinking and leapfrog development", implement the development strategy of "brand upgrading and franchising chain", constantly expand the gold investment and jewelry consumption market, broaden the brand channels, strengthen the franchising system, innovate marketing promotion, constantly innovate and break through, and fashion design And exquisite technology to create product competitiveness, Huihua building will be shaped into a Chinese jewelry brand!

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