【Zenxin振兴是哪个国家的品牌？】

广州市振兴实业有限公司是一家集研发、制造、营销为一体的集团化专业塑料家居用品企业。目前，公司旗下拥有广州市南沙区振兴塑料有限公司、广州市振兴塑料五金厂、广州市振志贸易有限公司、广州市番禺基宏实业有限公司、广州市翔科化工有限公司、广州市振兴兴业百货礼品有限公司、广州市振英塑料有限公司、佛冈县樵春山庄有限公司等实体。自有60000平方米的厂房、3000多平方米的写字楼以及占地面积达15亩的职工度假村，近2000名员工。

打造品牌，追求卓越，成为业内知名企业

早在上世纪90年代中期，振兴就开始注重品牌建设。1996年振兴正式使用“Z”图形注册商标。1999年，振兴将打造品牌战略这项工程作为企业稳定、持续发展的基本策略，开创了我国塑料家居用品行业建立品牌的先河！

通过这些年的努力，品牌效应陆续显现，成为业内的知名品牌。振兴的品牌建设有效增强了企业与代理商、各大商超之间的紧密合作关系。2003年“振兴”在行业中率先被评定为“广州市著名商标”，2005年又被评定为“广东省著名商标”和“广东省品牌产品”。

科技领先，自主创新，引领行业标杆

“科学技术是第一生产力”，技术是立业之本。多年来，振兴以“科学发展观”为指导思想，将提升企业的技术创新能力和研发水平作为企业可持续化发展的根本途径。

振兴在坚持自主开发的同时，积极促进产学研合作，不断加大投入研发的人力和财力。为推动企业技术进步和产品优化升级，以及建立产学研的对接平台，振兴于2007年成立了科研中心，进一步提高了自主创新水平和研发能力。不但确保了产品质量，更提高了企业的技术创新能力和综合竞争能力。由100多名从专业学府毕业的科研技术人员组成的科研中心，从塑料材料改性、产品设计到生产工艺，都具备了先进及完整的研发与设计、技术能力。2009年被认定为“番禺区科技型企业技术研究开发中心”；被中共广州市委、广州市人民政府授予“2009—2011年度广州市先进集体”称号。振兴累计已拥有过百个国家专利，其中发明专利“定量控油壶”获2011“中国创新设计红星奖”。

振兴还先后与中山大学材料科学研发所、广东省石油化工研究所、华南理工大学工业装备与控制工程学院等单位合作研发科技项目，并与广东轻工职业技术学院建立了——产学研合作基地。

振兴作为广东省塑料工业协会副会长和中国塑料加工工业协会副理事长单位，充分利用自身优势以及在行业中的影响力，积极推动和参与行业及国家标准的制定。近年来，作为塑料行业的骨干企业，振兴负责起草了《塑料家用垃圾桶》和《塑料毛刷》两项国家标准，成为《热塑性塑料餐具》广东省地方标准主要起草单位，同时还参与起草了《塑料保鲜盒》、《塑料收纳箱》、《塑料储藏盒》三项国家标准以及《热塑性塑料餐具》广州市地方标准。振兴还参加了多项塑料材料及制品国家标准的审查工作。

英文翻译：Guangzhou Zhenxing Industry Co., Ltd. is a group of professional plastic household products enterprise integrating R & D, manufacturing and marketing. At present, the company has entities such as Guangzhou Nansha District Zhenxing Plastic Co., Ltd., Guangzhou Zhenxing plastic hardware factory, Guangzhou Zhenzhi Trade Co., Ltd., Guangzhou Panyu Jihong Industry Co., Ltd., Guangzhou Xiangke Chemical Co., Ltd., Guangzhou Zhenxing Xingye department store Gift Co., Ltd., Guangzhou Zhenying Plastic Co., Ltd., Fogang County qiaochun mountain villa Co., Ltd. With 60000 square meters of factory buildings, more than 3000 square meters of office buildings and a staff resort covering an area of 15 mu, nearly 2000 employees. As early as the mid-1990s, revitalization began to pay attention to brand building. In 1996, Zhenxing officially used the "Z" graphic registered trademark. In 1999, Zhenxing took the project of building brand strategy as the basic strategy for the stable and sustainable development of the enterprise, creating a precedent for building brand in China's plastic household products industry! Through these years' efforts, the brand effect has gradually emerged and become a well-known brand in the industry. The revitalization of brand building has effectively enhanced the close cooperation between enterprises, agents and major supermarkets. In 2003, "Zhenxing" was first appraised as "Guangzhou famous trademark" in the industry, and in 2005 it was also appraised as "Guangdong famous trademark" and "Guangdong brand product". Leading in science and technology, independent innovation, leading the industry benchmark "science and technology is the first productivity", technology is the foundation of business. Over the years, the revitalization of the "scientific development concept" as the guiding ideology, will enhance the technological innovation ability and R & D level of enterprises as the fundamental way of sustainable development. While adhering to independent development, revitalization actively promotes cooperation between industry, University and Research Institute, and constantly increases human and financial resources for R & D. In order to promote the technological progress and product optimization and upgrading of enterprises, as well as to establish a docking platform for production, learning and research, Zhenxing established a scientific research center in 2007, further improving the level of independent innovation and R & D capabilities. It not only ensures the quality of products, but also improves the technological innovation ability and comprehensive competitiveness of enterprises. The scientific research center, which is composed of more than 100 scientific research and technical personnel graduated from professional institutions, has advanced and complete research and development, design and technical capabilities from plastic material modification, product design to production process. In 2009, it was recognized as "technology research and development center of science and technology enterprises in Panyu District"; it was awarded the title of "2009-2011 Guangzhou advanced collective" by Guangzhou municipal Party committee and Guangzhou Municipal People's government. Zhenxing has owned more than 100 national patents, among which the invention patent "quantitative oil control kettle" won the 2011 "China Innovation Design Red Star Award". Zhenxing has also successively cooperated with research and Development Institute of material science of Sun Yat sen University, Guangdong Petrochemical Research Institute, industrial equipment and Control Engineering College of South China University of technology and other units to develop scientific and technological projects, and established a production university research cooperation base with Guangdong Light Industry Vocational and technical college. As the vice president of Guangdong Plastics Industry Association and vice president of China Plastics Processing Industry Association, Zhenxing has made full use of its advantages and influence in the industry to actively promote and participate in the formulation of industry and national standards. In recent years, as a backbone enterprise in the plastic industry, Zhenxing has been responsible for drafting two national standards, i.e. plastic household garbage can and plastic brush, and has become the main drafting unit of Guangdong local standards for thermoplastic tableware. At the same time, it has also participated in drafting three national standards, i.e. plastic preservation box, plastic storage box and thermoplastic plastic storage box Tableware, Guangzhou local standard. Zhenxing has also participated in the review of a number of national standards for plastic materials and products.

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