我要投票 EASTPAK在背包行业中的票数:108
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2025-01-22 17:49:56 星期三

【EASTPAK是哪个国家的品牌?】

EASTPAK是什么牌子?「EASTPAK」是 上海允今品牌管理有限公司 旗下著名品牌。该品牌发源于美国,在1970年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

源自1970年,美国VF公司旗下,致力于中高端品牌推广,专注于坚实耐用的包囊及器材的生产和销售


EASTPAK是一个美国箱包制造品牌,是专业包囊及器材品牌。首创将坚韧的杜邦专利布料Codura (柯杜拉)与背包合二为一,使其耐用度和本身价值大大提升,此外也吸收了多国知名潮流派设计师不断推出联名系列,不断挑战各式色彩以及创新图案更是掳获了无数青少年。

同众多著名品牌(如THE NORTH FACE、Vans、LEE、NAUTICA、JanSport)同属美国较大服装公司之一VF旗下品牌。

如今,欧洲成为EASTPAK最为普及的地区;在北美和日韩,EASTPAK也成为旅行者,运动爱好者以及时尚人士的选择,近些年EASTPAK大量赞助韩国电视剧让一些明星使用过的EASTPAK有了超高的人气。

EASTPAK经典款背包官方售价是在50-100欧元之间。VF公司主要将JanSport作为中低端背包品牌推广,而EASTPAK则定位于中高端。

上海允今品牌管理有限公司,创建于2014年7月2日,于中国上海(自由贸易试验区内)。公司以代理国际知名箱包鞋帽、服装服饰品牌在中国区域的经营、管理业务为主,旨在为所代理品牌企业与零售商提供优质的管理、维护、升级、推广等服务工作,促进品牌在中国市场的良好发展。
目前,公司与美国较大服装集团VF公司建立了长期战略合作伙伴关系。2014年8月1日起,VF公司正式授权上海允今品牌管理公司为Eastpak中国总代理商,专业代理EASTPAK品牌在中国的运营推广工作。

此外,通过与国内知名电商平台天猫、京东、唯品会、魅力惠、走秀网、洋码头、上海逸暄信息技术有限公司等紧密合作,上海允今品牌管理有限公司建立了广泛的销售和服务网络,保持每月超过300%的业绩增长,赢得品牌商与平台商的认可和信赖。


英文翻译:Originated in 1970, VF company in the United States is committed to the promotion of high-end brands, focusing on the production and sales of solid and durable bags and equipment EASTPAK is an American bag manufacturing brand, a professional bag and equipment brand. It is the first to combine the tough DuPont patent fabric codura (kodura) and backpack, which greatly improves its durability and value. In addition, it has also absorbed many well-known fashion designers from many countries to continuously launch joint series, constantly challenging various colors and innovative patterns, and has also captured countless teenagers. With many famous brands (such as thenorthface, vans, Lee, Nautica, JanSport), it is one of VF's brands in the United States. Nowadays, Europe has become the most popular area of EASTPAK; in North America, Japan and South Korea, EASTPAK has also become the choice of travelers, sports fans and fashion people. In recent years, EASTPAK has sponsored a large number of Korean TV dramas, which has made some stars use EASTPAK with a high popularity. The official price of EASTPAK classic backpack is 50-100 euros. VF mainly promotes JanSport as a middle and low-end backpack brand, while EASTPAK is positioned at the middle and high-end. Shanghai Yunjin Brand Management Co., Ltd. was founded on July 2, 2014 in Shanghai, China (within the pilot Free Trade Zone). The company is mainly engaged in the operation and management of international well-known luggage, shoes and hats, clothing and apparel brands in China. It aims to provide high-quality management, maintenance, upgrading, promotion and other services for the agency brand enterprises and retailers, and promote the good development of the brand in the Chinese market. At present, the company has established a long-term strategic partnership with VF, a large American clothing group. From August 1, 2014, VF company officially authorized Shanghai Yunjin brand management company as the general agent of EASTPAK in China, and specialized in the operation and promotion of EASTPAK brand in China. In addition, through close cooperation with domestic well-known e-commerce platforms tmall, Jingdong, vipshop, charisma Hui, zou.com, foreign terminal, Shanghai Yixuan Information Technology Co., Ltd., Shanghai Yunjin Brand Management Co., Ltd. has established a wide range of sales and service networks, maintained monthly performance growth of more than 300%, and won the recognition and trust of brand and platform providers.

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