【Titus/铁达时是哪个国家的品牌？】

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铁达时（TITUS）是公元一世纪时期极富才华的罗马君主。Solvil是瑞士Jura区内一条名为Sonvilier的村落简称，那裏有一所制造腕表零件的工厂。瑞士腕表品牌铁达时便是由Solvil与Titus两个名字合并而成。多年来，铁达时的国际声誉与日俱增，今天这个品牌所享负的盛名，并非单拜其创办人的创意天份所赐，高质素的腕表零件更是功不可没。
铁达时﹝Titus﹞是公元一世纪时期极富才华的罗马君主。Solvil是瑞士Jura区内一条名为Sonvilier的村落简称，那里有一所制造腕表零件的工厂。瑞士腕表品牌铁达时便是由Solvil与Titus两个名字合并而成。多年来，铁达时的国际声誉与日俱增，今天这个品牌所享负的盛名，并非单拜其创办人的创意天份所赐，高质素的腕表零件更是功不可没。着名制表工匠及设计师保罗狄森﹝PaulDitisheim﹞﹝1868ndash;1945﹞，是当时瑞士钟表业的显赫人物。
1887年，狄森把他创制的其中一款腕表命名为铁达时，由此，SolviletTitus便诞生了。保罗狄森尤其热衷於研制天文台表，他所创制的时计在英国泰丁敦﹝Kew-Teddington﹞及瑞士纽察图﹝Neuchatel﹞皇家天文台的多项国际权威测试中创下最精确的计时纪录，而且，产品种类繁多：由航海用的腕表以至采用时分来自动显示每天日出日落时间的天文台表，从万年历腕表至敲钟响闹报时的腕表，还有各式各样具备复杂功能的时计。这些制成品，大约以三十多个不同品牌在市场上销售，足证保罗狄森那份无比的创意、精湛的技术和勇於开拓的精神。
1930年，保罗狄森把铁达时这个品牌交予保罗域高﹝Paul-B.Vogel﹞，域高认为经营钟表之道，是必须扩大腕表市场及建立国际性的分销网络。由於当时市场对贵价腕表的需求逐渐被较大众化的腕表所取代，加上二次世界大战後瑞士钟表业的蓬勃发展，铁达时的业务亦随之扩张。这些转变为钟表制造业带来了革命性的影响，而钟表的营商手法亦更为进取。
1950至1970年间，全球钟表市场迅速增长。1963年，SocietedesGarde-TempsS.A.正式成立，铁达时亦成为这个重要组织的其中一位成员。新兴的腕表市场随着地理、社会及经济等因素而出现；至七十年代时期，铁达时腕表也开始踏足亚洲市场。
自1988年起，铁达时腕表率先引用演艺红星梅艳芳小姐担任其品牌代言人，并拍摄了一辑以旧上海为故事背景的荡气回肠爱情电视广告，藉此推广其怀旧手表系列及建立浪漫的品牌形象。广告播出後好评如潮，而广告中主角所配戴的手表更一度被争相抢购，大收宣传之效。此後，一连数辑分别由王杰、周润发、刘德华等天皇巨星及国际足球名将杰斯﹝RyanGiggs﹞所演绎的「天长地久」电视广告，不但奠定了铁达时浪漫的品牌形象，更成为香港广告业的经典之作。这些可歌可泣的动人故事，配合典雅精细的腕表设计，渐渐地把铁达时这个手表品牌推至高峰。即使在今天，广告中「不在乎天长地久，只在乎曾经拥有」这两句经典名句依然为人津津乐道。在香港取得成功後，铁达时随即在新加坡、马来西亚、泰国、台湾及中国等地拓展其腕表销售及市场推广活动。自此，铁达时腕表在东南亚区亦广受欢迎。
时至今日，随着社会环境的变迁及现代人独立自主的个性与思想，与时并进的铁达时亦因此把其品牌形象作出适当的微调，一系列以「时间由我」为主题的广告宣传，所传递的讯息仍离不开一个「情」字，但涉足的层面却比昔日的广泛，享受爱情的同时，亲情、友情及个人内在情怀的抒发也同样重要。而铁达时腕表的设计亦充满时尚元素，迎合年青人的品味要求。从「天长地久」到「时间由我」，铁达时依然是「爱与浪漫」的表徵。

英文翻译：Titus was a brilliant Roman monarch in the first century AD. Solvil is a village called sonvillier in Jura District of Switzerland, which has a factory for making watch parts. The Swiss watch brand tiedashi is a combination of solvil and Titus. Over the years, the international reputation of tiedashi has been growing day by day. Today, the brand enjoys a great reputation, not only thanks to the creative talents of its founders, but also thanks to the high-quality watch parts. Titus was a brilliant Roman monarch in the first century AD. Solvil is the abbreviation of a village called sonvilier in Jura District of Switzerland, where there is a factory that makes watch parts. The Swiss watch brand tiedashi is a combination of solvil and Titus. Over the years, the international reputation of tiedashi has been growing day by day. Today, the brand enjoys a great reputation, not only thanks to the creative talents of its founders, but also thanks to the high-quality watch parts. Paul ditisheim (1868ndash; 1945), a famous watchmaker and designer, was a prominent figure in the Swiss watch industry at that time. In 1887, Dixon named one of his wristwatches Tetris, and solvillet Titus was born. Paul Dyson is particularly keen on the development of the observatory watch. His timepiece has set the most accurate time record in a number of international authoritative tests conducted by Kew Teddington in the UK and the Royal Observatory in Neuchatel in Switzerland. Moreover, there are a variety of products: from the watches used in the sea to those used to automatically display the sunrise and sunset time of each day, from From the perpetual calendar to the clock, there are various timepieces with complex functions. These finished products are sold in the market by more than 30 different brands, which proves Paul Dickson's incomparable creativity, exquisite technology and pioneering spirit. In 1930, Paul Dyson gave the brand to paul-b.vogel, who believed that the way to operate clocks and watches was to expand the watch market and establish an international distribution network. At that time, the market demand for expensive wristwatches was gradually replaced by more popular wristwatches, and with the booming development of Swiss watch industry after World War II, the business of Tierra also expanded. These changes have brought revolutionary influence to the clock manufacturing industry, and the business practices of clocks are more enterprising. Between 1950 and 1970, the global clock market grew rapidly. In 1963, societedes garde temps S.A. was officially established, and Tierra became one of the members of this important organization. The emerging watch market emerged with geographical, social and economic factors; by the 1970s, the tedtime wristwatch began to set foot in the Asian market. Since 1988, tiedashi wristwatch has taken the lead in quoting actress Miss Anita Mui as its brand spokesperson, and has made a series of emotional love TV advertisements with the old Shanghai as the story background, so as to promote its nostalgic watch series and establish a romantic brand image. After the broadcast of the advertisement, it was well received, and the watch worn by the protagonist in the advertisement was once snapped up for publicity. Since then, a series of "forever" TV advertisements, performed by Wang Jie, Chow Yun fat, Andy Lau and other superstars and Ryan Giggs, the famous international football player, have not only established the romantic brand image of Tetris, but also become the classic works of the advertising industry in Hong Kong. These moving stories, combined with elegant and delicate wristwatch design, gradually pushed the brand of tiedashi to the peak. Even today, the two classic sentences in the advertisement "don't care about the eternity, only care about the ownership" are still enjoyed by people. After its success in Hong Kong, it immediately expanded its wristwatch sales and marketing activities in Singapore, Malaysia, Thailand, Taiwan and China. Since then, the timepiece is also popular in Southeast Asia. Today, with the change of social environment and the independent personality and thought of modern people, the brand image of tiedashi has also been adjusted properly. A series of advertisements with the theme of "time is from me" still convey the message of "feeling". However, the level involved is more extensive than in the past. While enjoying love, family and friends The expression of emotion and personal inner feelings is equally important. The design of the timepiece is also full of fashion elements to meet the taste of young people. From "forever" to "time by me", tiedazhi is still a symbol of "love and romance".

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