【城隍珠宝是哪个国家的品牌？】

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坐落于上海市著名豫园商圈的城隍珠宝创建于1996年。公司凭借企业前身“宝昌珠宝行”经营数十年来所积累的珠宝业投资运作经验，坚持以“文化树立品牌形象”，素以典藏丰富、陈列精美在上海珠宝业界享有盛誉。

城隍珠宝多年来始终致力于弘扬中华传统宝玉石文化。企业不仅常年在总店设置“玉石文化馆”，向广大消费者普及玉石鉴赏常识。同时，为提高消费者对珠宝玉石的欣赏水平，2005年公司隆重推出旗下高端玉器品牌“翠玉皇”：所有作品均由产量稀少的高品质天然璞玉为原料，国内大师级玉雕名家精心设计制作，不仅艺术价值高，且具有相当的收藏价值和增值潜力。

在商业经营的同时，城隍珠宝发展注重“玉质与人德双修”：邀请文化界名家共同出版书籍《盛世说玉》，并举办讲座；“两岸三地精品玉器展”荟集各方名家大作，引领宝玉石市场风潮同时也为广大消费者搭建起了“以玉会友”的专业交流平台；发挥自身技术优势，多方合作在地震灾区学校开设珠宝专业，培养玉雕人才，积极投身社会公益事业。

从创业之初的“突出重围”到而今以“错位经营”确立在上海珠宝行业“四大金刚”之一的地位，城隍珠宝坚持走创新经营之路，与时俱进，始终不曾懈怠。城隍珠宝致力于立足中华传统文化，融入世界宝玉石文化发展潮流，全力打造一个全新的中国民族珠宝品牌形象。

20世纪30年代：上海市石门一路298号成立宝昌珠宝行；

20世纪50年代：宝昌珠宝改制公私合营，更名为“公私合营宝昌珠宝玉器公司”

20世纪60、70年代：“文革”开始，由于当时提出“打倒封资修”，宝昌珠宝行歇业；

1993年01月：南京西路1149-1151号恢复宝昌珠宝行，改制国有制；

1996年09月：宝昌珠宝行正式迁址城隍庙豫园商圈，并更名为“上海城隍珠宝总汇”；同年，成为中国宝玉石协会团体成员；

1996年12月：成为首届上海黄金协会常务理事企业；

1997年05月：城隍珠宝旗下上海古玩有限公司成立；

1999年11月：首开珠宝文化传播先河，城隍珠宝开设“玉龙文化宫”；

2000~2002：连续三届荣膺中国上海国际艺术节指定珠宝首饰品展；

2002年04月：为弘扬中华玉石文化，首届“两岸三地”珠宝玉器精品展开幕，至今仍每年举办一届；

2003、2007：连续两届获得中国珠宝玉石首饰行业“放心示范店”；

2004、2007：获得“中国珠宝首饰业驰名品牌”殊荣；

2005年07月：荣获“中国黄金首饰驰名品牌”殊荣；

2005年12月：公司实施品牌细分战略，强势推出全新高端玉器品牌——“翠玉皇”；

2006年02月：成为中国珠宝玉石首饰行业协会副会长单位；

2006年09月：荣获“中国商业名牌企业”殊荣；

2006年12月：与上海星期三报社、新闻记者杂志社、上海文学杂志社等单位联合举办了“城隍珠宝杯”《盛世说玉》全国大型名家征文比赛，并出版发行《盛世说玉》文集精装本；沪上首家成规模的非营利玉文化馆——“翠玉皇玉文化馆”落成；

2009年05月：荣获“全国商业质量效益型先进企业”殊荣；

2010年5月荣获“中国商业质量奖”；

2011年10月荣获“中国珠宝品牌优秀企业”；

2012年11月“翠玉皇玉文化博物馆”正式通过上海市区两级政府调研评定，被认定为“上海黄金珠宝博物馆玉石分馆”，成为上海又一处传播中国传统文化的展示平台。

英文翻译：The city god jewelry, located in the famous Yu Garden Business District of Shanghai, was founded in 1996. Relying on the investment and operation experience of the jewelry industry accumulated in the past decades by the company's predecessor "Baochang jewelry store", the company adheres to the principle of "building a brand image through culture" and enjoys a high reputation in Shanghai jewelry industry for its rich collection and exquisite display. For many years, Chenghuang jewelry has always been committed to carrying forward the Chinese traditional gem culture. Enterprises not only set up "Jade Culture Museum" in the head office all the year round to popularize the common sense of jade appreciation to consumers. At the same time, in order to improve consumers' appreciation of jewelry and jade, in 2005, the company solemnly launched its high-end jade brand "cuiyuhuang": all works are made of rare high-quality natural jade, which is carefully designed and produced by domestic master jade carvers. It has not only high artistic value, but also considerable collection value and value-added potential. At the same time of commercial operation, the development of Chenghuang jewelry pays attention to "double cultivation of jade quality and human morality": it invites famous cultural experts to jointly publish the book "talking about jade in prosperous times" and hold lectures; the "excellent jade exhibition in three places on both sides of the Taiwan Strait" gathers the masterpieces of famous experts from all sides, leads the trend of gemstone market and builds a professional communication platform of "meeting friends with jade" for the majority of consumers; it gives full play to its own technical advantages Potential, multi-party cooperation in the earthquake hit schools set up jewelry professional, training jade carving talents, and actively participate in social public welfare undertakings. From the "outstanding encirclement" at the beginning of the business to the "dislocation management" established in Shanghai jewelry industry as one of the "four King Kong", Chenghuang jewelry adheres to the road of innovative management, keeps pace with the times, and has never been slack. Chenghuang jewelry is committed to building a brand-new image of Chinese national jewelry based on Chinese traditional culture and integrating into the development trend of world gem culture. In the 1930s, Baochang jewelry store was established at 298 Shimen 1st Road, Shanghai; in the 1950s, Baochang jewelry was transformed into a public-private joint venture and renamed as "public-private joint venture Baochang jewelry and jade company". In the 1960s and 1970s, the "Cultural Revolution" began, and Baochang jewelry store was closed due to the proposal of "overthrowing capital repair"; in January 1993, No. 1149-1151, Nanjing West Road, was restored to Baochang jewelry store, In 1996, 09 months: Baochang jewelry store officially moved to the Yu Garden Business District of Town God's Temple and renamed it "Shanghai city and the pearl jewelry confluence". In the same year, it became a member of the China gem association. In December 1996, it became the first executive director of the Shanghai Gold Association; 1997 05: the Shanghai antique Co., Ltd. was established; November 1999: the first jewelry culture was passed. Bo Xianhe, Chenghuang jewelry set up "Yulong Culture Palace"; 2000-2002: three consecutive times won the first jewelry exhibition designated by Shanghai International Art Festival; April 2002: in order to promote Chinese jade culture, the first "three places on both sides of the Taiwan Strait" jewelry and jade boutique exhibition opened, which is still held once a year; 2003, 2007: two consecutive times won the "reassurance demonstration shop" of China's jewelry and jade industry ”2004, 2007: won the honor of "famous brand of China's jewelry industry"; July 2005: won the honor of "famous brand of China's gold jewelry"; December 2005: the company implemented the brand segmentation strategy and launched a new high-end jade brand - "Jade Emperor"; February 2006: became the vice chairman unit of China's jewelry industry association; September 2006: won the honor of“ China's famous commercial enterprise; December 2006: jointly held the "Chenghuang jewelry Cup" national famous writer essay competition of "Shengshi shuoyu" with Shanghai Wednesday news agency, news magazine, Shanghai Literature magazine, etc., and published the hardcover edition of "Shengshi shuoyu"; the first non-profit Jade Culture Museum in Shanghai - "cuiyuhuangyu Culture Museum" Completed in May, 2009: won the honor of "national advanced enterprise of commercial quality and benefit"; won the "China commercial quality award" in May, 2010; won the "excellent enterprise of Chinese jewelry brand" in October, 2011; in November, 2012, "cuiyuhuangyu Culture Museum" officially passed the investigation and evaluation of Shanghai municipal government, and was recognized as the "jade branch of Shanghai gold and jewelry Museum". Completed It is another exhibition platform for Shanghai to spread traditional Chinese culture.

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