【闽中是哪个国家的品牌?】
福建省闽中有机食品有限公司是中国闽中有机食品(新加坡)有限公司并购福建省闽中蔬菜食品工业总厂股东100%股权后变更设立的外商投资企业,有30多年专业加工蔬菜(食用菌)制品发展史。公司投资总额22388万美元,注册资本12508万美元,占地10万㎡,厂房建筑面积3万㎡,资产总值5.4亿元人民币,固定资产净值1.8亿元人民币。银行信用等级AAA级。公司主要生产经营保鲜、速冻、冻干、烘干、腌渍蔬菜(食用菌)和蔬菜(食用菌)罐头制品、果蔬汁饮料及极具地方特色的兴化方便米粉、枇杷丹、枇杷膏及桂圆膏。产品主要销往欧洲、南美、智利、俄罗斯等国家和地区,同时开拓国内市场。2009年公司实现产值10亿多元人民币。
闽中秉承“全程绿色”的理念,采用国际标准化的管理模式,通过了ISO9001、HACCP、ISO14001、GB/T28001等标准体系和绿色食品、有机食品及GAP良好农业规范的认证,拥有规模化管理的果蔬农产品种植基地20余万亩,并具有国际先进的实验检测设备和生产线百余条,为打造中国有机食品第一品牌奠定了坚实的基础。
三十多年来,公司始终以“实施品牌带动战略,推进农业产业化经营”为指导思想,坚持推行“公司+商标+农户”的产业化经营模式,致力于蔬菜基地建设。公司目前自有基地5万多亩,基地“闽中”牌产品花椰菜、西芹已获得GAP良好农业规范体系认证,产品“笋”已获得有机食品认证,公司果蔬饮料胡萝卜汁已获得绿色食品认证,枇杷汁饮料被认定为“福建省名牌产品”,主导品牌“闽中+图形”于2006年获得“福建省著名商标”称号。同时,作为农业产业化国家重点龙头企业公司对促进农业结构调整,农民增收致富起到了极大的推动作用。公司多年来的业绩和对社会的贡献得到了社会各界的认可,企业被认定为“‘福建省五个一批’农业结构调整优化升级重点企业”、“福建省农业产业化省级重点龙头企业”、“福建省高新技术企业”、“福建省重合同守信用企业”、“农产品加工业出口示范企业”、“农业产业化国家重点龙头企业”。2008年公司荣获“福建省品牌农业企业金奖”、2009年被评为“福建省质量管理先进企业”。
近几年来,公司实施拓展战略,将产业链延伸到云南、上海、内蒙古、四川等省、市、自治区,相继投入巨资建设了云南元谋食品有限公司、上海浦东兴闽中农产品有限公司、内蒙古巴彦淖尔闽中食品有限公司、四川蓬溪闽中有机食品有限公司等子公司,还在深圳市罗湖区、湖北省仙桃市建立二个分公司,以及在浙江、天津、山西、四川等地扶持改造一批合作厂家,生产经营各种蔬菜(食用菌)制品,不断拓宽销售渠道,扩大公司经济体量,提高国内外市场竞争能力。
2010年4月公司在新加坡成功上市,这是公司发展史上又一个重要的里程碑。好风凭借力,未来五年,闽中将浓墨重彩地谱写出新的华章:总投资2亿美元的闽中食品工业园项目一期项目将于2011年底建成投产。项目建成投产后,可实现生产能力33000吨,预计可创产值达40多亿元。可以说,未来五年,是闽中真正的发展之年,是闽中的腾飞之年。
英文翻译:Fujian Minzhong Organic Food Co., Ltd. is a foreign-funded enterprise established after China Minzhong organic food (Singapore) Co., Ltd. acquired 100% equity of the shareholders of Fujian Minzhong vegetable food industry general factory. It has a history of more than 30 years of professional processing of vegetable (mushroom) products. The company has a total investment of US $223.88 million, a registered capital of US $125.08 million, an area of 100000 ㎡, a building area of 30000 ㎡, a total asset value of RMB 540 million and a net fixed asset value of RMB 180 million. The bank's credit rating is AAA. The company mainly produces and manages fresh-keeping, quick-frozen, freeze-drying, drying, pickled vegetables (edible fungus) and canned vegetables (edible fungus), fruit and vegetable juice drinks, as well as Xinghua instant rice noodles, loquatdan, loquat paste and longan paste with local characteristics. Products are mainly sold to Europe, South America, Chile, Russia and other countries and regions, while developing domestic market. In 2009, the company achieved an output value of more than 1 billion yuan. Adhering to the concept of "green in the whole process" and adopting the international standardized management mode, Minzhong has passed the certification of ISO9001, HACCP, ISO14001, GB / T28001 and other standard systems as well as the good agricultural standards of green food, organic food and gap. It has a large-scale management of more than 200000 mu of fruit and vegetable agricultural products planting base, and has more than 100 international advanced experimental and testing equipment and production lines to build The first brand of organic food in China has laid a solid foundation. For more than 30 years, the company has been adhering to the guiding ideology of "implementing the brand driven strategy and promoting the agricultural industrialization operation", insisting on the industrialization operation mode of "company + trademark + farmer", and committed to the construction of vegetable base. At present, the company has a base of more than 50000 mu, The base's "Minzhong" brand products, broccoli and celery, have obtained the gap good agricultural standard system certification, the product "bamboo shoot" has obtained the organic food certification, the company's fruit and vegetable beverage carrot juice has obtained the green food certification, the loquat juice beverage has been recognized as "Fujian famous brand product", and the leading brand "Minzhong + graphics" won the title of "Fujian famous trademark" in 2006. At the same time, as the national key leading enterprise of agricultural industrialization, the company has played a great role in promoting the adjustment of agricultural structure and increasing farmers' income. Over the years, the company's achievements and contributions to the society have been recognized by all sectors of the society. The company has been recognized as the "five batch of key enterprises in Fujian Province for agricultural structure adjustment, optimization and upgrading", "provincial key leading enterprises in agricultural industrialization in Fujian Province", "high-tech enterprises in Fujian Province", "contract abiding and credit abiding enterprises in Fujian Province", "export demonstration enterprises in agricultural product processing industry" ”"National key leading enterprise of agricultural industrialization". In 2008, the company won the "Fujian brand agricultural enterprise Gold Award", and in 2009, it was awarded as "Fujian advanced quality management enterprise". In recent years, the company has implemented the expansion strategy, extending the industrial chain to Yunnan, Shanghai, Inner Mongolia, Sichuan and other provinces, cities, autonomous regions, and invested heavily in the construction of Yunnan Yuanmou Food Co., Ltd., Shanghai Pudong Xingmin middle agricultural products Co., Ltd., Inner Mongolia Bayannur Minzhong Food Co., Ltd., Sichuan Pengxi Minzhong Organic Food Co., Ltd., and other subsidiaries in Shenzhen Luohu District and Xiantao City of Hubei Province set up two branches, and supported the transformation of a number of cooperative manufacturers in Zhejiang, Tianjin, Shanxi, Sichuan and other places to produce and operate various vegetable (edible fungus) products, constantly expand sales channels, expand the economic volume of the company, and improve the competitiveness of domestic and foreign markets. In April 2010, the company successfully listed in Singapore, which is another important milestone in the company's development history. With the help of Haofeng, in the next five years, Minzhong will write a new chapter: the first phase of Minzhong Food Industrial Park project with a total investment of 200 million US dollars will be completed and put into operation by the end of 2011. After the project is completed and put into operation, the production capacity will be 33000 tons, and the output value is expected to reach more than 4 billion yuan. It can be said that the next five years will be the real year of development and the year of taking off in central Fujian.
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