【Merrell迈乐是哪个国家的品牌?】
创立于1981年,以制造牛仔靴的技术起家,美国知名的科技户外品牌,提供户外多功能运动鞋和都会休闲鞋
Merrell(迈乐),美国科技户外品牌,由热爱登山运动的Randy Merrell以制造牛仔靴的技术创于1981年,源于对鞋的深切认识。经过28年的不断创新与发展,始终坚持以人为本的创新科技,产品汇集着各种专利技术,采用高耐用型材质和科技物料打造出多元化的户外功能系列及科技休闲系列,让Merrell鞋拥有着绝对的舒适性与功能性。产品融入了户外科技与时尚潮流元素,创造出独特并属于自己的个性形象。
从1981年MERRELL手工打造的全皮革登山靴鞋,30年来MERRELL提供户外玩家兼具美丽造型与品质机能的户外多功能运动鞋和都会休闲鞋,推广「Let’s get outside」理念,带给每个人「探索户外,享受生活」的乐趣。
MERRELL品牌故事
迈乐 (MERRELL) 公司创始人Randy Merrell,原来是一个专门为 MERRELL牛仔定做靴子的鞋匠。1981年春天他在Utah州突然有了新的想法:制造Hiking Boot远足靴。其包含下列特征:有暖和的鞋跟部,符合脚型的鞋背和宽大的脚趾部分。这种手工制作的靴子价值500美元,而且需要等待6个月之长。之后《Backpacker Magazine》(《背包族杂志》)把Randy的靴子称为北美舒适、功能性强的靴子。不久后机会来了:Vermont州滑雪小组成员Clark Matis(同时还是奥林匹亚越野滑雪运动员)和John Schweizer酝酿了一个计划――批量生产Merrell远足靴。
1982年由Vermont州银行出资投资了这个新成立的小公司,由Green Mountains Serve协会来测试他们生产的靴子,同时Randy Merrell也正式加入了该公司。随着体育用品商对他们公司生产的靴子一至称赞,因而增加了不少订单,由此公司逐渐壮大,并且设计制造的靴子不仅供男士使用,同时还有女士款式。
英文翻译:Founded in 1981, it started with the technology of manufacturing cowboy boots. It is a well-known outdoor brand in the United States. It provides outdoor multi-functional sports shoes and urban leisure shoes Merrell (Merrell), an American outdoor brand of technology. The technology of manufacturing cowboy boots by Randy Merrell, who loves mountaineering, was founded in 1981, which originated from the deep understanding of shoes. After 28 years of continuous innovation and development, we always adhere to the people-oriented innovation technology. Our products gather all kinds of patent technologies, and adopt high durable materials and technology materials to create a diversified outdoor function series and technology leisure series, so that Merrell shoes have absolute comfort and functionality. The product integrates outdoor technology and fashion elements, creating a unique and personal image. From the all leather mountaineering boots handmade by Merrell in 1981, for 30 years, Merrell has provided outdoor multi-functional sports shoes and urban leisure shoes with both beautiful modeling and quality functions for outdoor players, promoted the concept of "let's getoutside" and brought everyone the fun of "exploring the outdoors and enjoying life". Randy Merrell, founder of Merrell, originally a shoemaker who specially made boots for Merrell cowboys. In the spring of 1981, he had a new idea in Utah State: making hiking boot. It has the following features: a warm heel, a foot like back and a wide toe. The hand-made boots cost $500 and take six months. Later, backpacker magazine called Randy's boots comfortable and functional in North America. Soon the opportunity came: Vermont ski team members Clark Matis (also an Olympian cross-country skier) and John Schweizer conceived a plan to mass produce Merrell hiking boots. In 1982, Vermont State Bank invested in the new small company, and the green mountains serve Association tested their boots. Randy Merrell also officially joined the company. As sporting goods companies praised their boots, they increased their orders, and the company grew stronger and stronger. They designed and manufactured boots not only for men, but also for women.