【快乐购是哪个国家的品牌?】
十大电视购物品牌,定位媒体零售与电子商务,专注于新媒体平台运营、新媒体互动娱乐内容制作及媒体零售全产业链的上市公司
芒果超媒股份有限公司,前身为快乐购物股份有限公司,成立于2005年12月。公司定位于电子商务,经营家庭百货,提供生活服务,充分发挥自身的媒体创意和媒体内容制作优势,通过电视、电脑和移动终端三屏互动形成整合传播平台。近年来公司电商尤其移动电商增长迅速,顾客可通过快乐购APP、狗小二微信服务号在移动终端上随时随地以娱乐化、社交化的方式进行购物。
2015年1月21日快乐购在深圳证券交易所上市,成为国内较早的A股上市的家庭电视购物企业。
2018年7月11日,快乐购(300413)发布更名公告,公司名称拟由“快乐购物股份有限公司”更变为“芒果超媒股份有限公司”,股票简称则更变为“芒果超媒”,经营范围由“日用百货”等变更为“广播电视节目制作、经营、发行”等。
变更主要是基于公司通过重大资产重组的方式获得快乐阳光、芒果互娱、天娱传媒、芒果影视及芒果娱乐100%的股权,公司主营业务由媒体零售业务拓展至新媒体平台运营、新媒体互动娱乐内容制作及媒体零售全产业链。
英文翻译:Mango hypermedia Co., Ltd., a listed company that focuses on the operation of new media platform, the production of interactive entertainment content of new media and the whole industry chain of media retail, was founded in December 2005 as happy shopping Co., Ltd. The company is positioned in e-commerce, operating family department stores, providing life services, giving full play to its own media creativity and media content production advantages, forming an integrated communication platform through the interaction of TV, computer and mobile terminals. In recent years, the company's e-commerce, especially mobile e-commerce, has grown rapidly. Customers can shop on mobile terminals anytime and anywhere in an entertaining and social way through happy purchase app and dog's small two wechat service number. Happy buy was listed on Shenzhen Stock Exchange on January 21, 2015, becoming an earlier domestic A-share listed family TV shopping enterprise. On July 11, 2018, happy purchase (300413) issued a notice of rename. The company's name is planned to change from "happy shopping Co., Ltd." to "Mango super media Co., Ltd.", stock abbreviation to "Mango super media", and business scope is changed from "daily necessities" to "radio and television program production, operation and distribution". The change is mainly based on the company's acquisition of 100% equity in happy sunshine, mango mutual entertainment, Tianyu media, mango film and television and mango entertainment through major asset restructuring. The company's main business is expanded from media retail business to new media platform operation, new media interactive entertainment content production and Media Retail whole industry chain.
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